Chapter 605

In the evening of the same day, a sudden news exploded the whole Chinese pop music circle. Muye technology, together with easy to listen and taobao.com, formally invited singers from major record companies to enter the post bar. At the same time, in order to encourage singers to manage their own post bar of the same name, the post bar will provide all resources of the three companies with unique "Omni channel push" for singers who are trying to operate the post bar Wide "service.

There is no tipping point to invite in the post bar, but the supporting "Omni channel promotion" still attracts all singers. With Mo's example, everyone knows the influence of this "Omni channel promotion". Before the omni channel promotion, Mo's reputation in the mainland is average, the sales volume of special series is average, the performance invitation is less and the price is lower, and the advertising endorsement is less. Now In just a few days, her fame in the mainland has rocketed. The album has sold out two or three hundred thousand and is still on sale in advance. The invitations for performances have also flocked, the price has doubled, not to mention the number of advertising endorsements.

Overall, the influence of this Omni channel promotion is no less than that of the last Spring Festival Gala. What's more, the previous Spring Festival Gala was hard to drive album sales. Even if it did, it would also drive pirated sales. Now there is Taobao. Com as a channel, the sales of genuine albums have almost opened a sunshine Avenue.

Not only singers attach great importance to this "Omni channel promotion", but also record companies attach great importance to it. Even some stars involved in the development of film and television songs have signed music and film and television to different companies respectively. The film and television companies call to urge artists to strive for this "Omni channel promotion" as much as possible, because this "Omni channel promotion" starts from music But as long as the popularity is up, it will also greatly promote the development of stars in film and television. In a word, it's all good. We must find a way to get one.

However, Muye technology has not clearly stated the evaluation standard of participating in "all channel promotion". The only published standard is to ask stars to participate in their own post bar as much as possible. Therefore, stars from all walks of life reply through their own record companies and express their willingness to enter the post bar.

Up to this point, it's better for us to make an appointment in advance. At this time node, which stars will go online and enter the post bar to interact with our fans. When this group of star interaction is over, the next group of stars will come up for the second round, and every round of Star matching should also pay attention to, for example, every batch of ten stars, try to be half male and half female, every year Age level complementary collocation, the mainland, Hong Kong and Taiwan areas are relatively even, and within the same group, there is only one front-line singer at most, so as to avoid the phenomenon of "rush flow".

Twelve hours a day, 120 singers a day. After that, the participating singers can support three days without repetition. After such activities, the bottom line is guaranteed once a week. For singers, they only need to take one hour a week to cooperate. But for the whole post bar, there are only seven days a week, but there are three days of "fan Carnival" ”。

This activity is officially organized. In addition, all stars can arrange their own activities. When they have time, they can post in their own post bar at any time. If they want to tell their fans and display anything, they can post directly. They can also find some fans' posts to reply appropriately, so that they can add some weight points for themselves Number.

After this set of implementation plan is finalized, the staff of the post bar will open a special account for the stars while communicating the specific arrangement of the activities with the record company. On the one hand, the stars need to post in their own post bar as soon as possible after the publicity goes online to inform the fans of the post bar that they have settled in the post bar. On the other hand, they need to coordinate the stars for the following Q & A activities The time schedule of different stars shall be separated and the schedule of activities shall be arranged.

The implementation efficiency of the operation team of the post bar is very fast. From noon, YY pop-up, YY game rolling news, happy farm rolling news, and the top news of the post bar began to be promoted synchronously. Hundreds of singers are going to enter the post bar at 8 o'clock the next night. The influence of this activity on the Internet is unprecedented. The rise of the Internet has not yet passed This is a platform for the interaction between singers and fans. This time, hundreds of singers came to the post bar at once, including those top-level singers, which have a great impact on Internet users.

Sina blog is the first Internet platform to use a certain number of stars to build momentum. The original celebrity blog really made a great sensation on the Internet, and quickly let the whole people enter the era of blog. At that time, Laoxu blog and Hanhan blog were super blogs with over 100 million visits, but the battle of star blog is far less than the action of post bar this time.

In addition to Sina blog, another platform for a large number of stars to settle in is Sina Weibo. Of course, its influence in its heyday is needless to say. No matter movie stars, TV stars, singers or even hosts, as long as the celebrities who have some relationship with the entertainment circle, they all take the initiative to enter the Weibo to open their own personal authentication account. However, Sina Weibo started at the very beginning Hou, it didn't have such a strong influence. It started with star blog, transformed most of the original Star bloggers into microblog bloggers, and introduced a batch of fresh blood of celebrities, which constantly improved its cohesion and built microblog into a social platform worth billions or even tens of billions of dollars.

Li Mu is very familiar with the super influence of stars on the Internet, so he can use his own resources to attract these singers to the post bar. It is precisely because of sina's experience in the last life, he will do the most ruthless work this time. Hundreds of stars will come to the post bar together, which is the biggest event in the entertainment circle and the Internet.……

At three o'clock in the afternoon, the latest ranking of Hong Kong Radio's Chinese songs was announced.

Du Wei's "the next day at the station" just landed yesterday, but today it rushed to the third place at one stroke. This achievement not only shocked the radio station, but also shocked Zhang Guorong and Mo Wenwei. The calculation method of Hong Kong Radio's Chinese song "Dragon Tiger list" is to take the average value of the last seven days. Unexpectedly, Du Wei only got the third place in the list one day after she was on the list. This It means that the index of Du Wei's song from yesterday to now is only one day divided by seven, which has exceeded the average value of all songs except the first and second in the list for seven days. If she is given another day, she may be able to rush to the first place.

Zhang Guorong and Mo Wenwei, who know the rules of the list, marvel. Most people who don't know the rules don't feel surprised. In their opinion, this song is really very good. It's not only pleasant to listen to, but also very grounded and friendly. In their eyes, it's a bit of a loss if they don't take the first one. So a large group of people call the next on demand Standing Queen "is to help this song to the top of the list.

At the same time, many Hong Kong people began to try to learn about Dewey through various ways. Soon they found out that Dewey was not a local singer in Hong Kong, but a mainland singer. But this time, they had no idea about Dewey, a mainland singer. On the contrary, because Dewey sang this Cantonese song, they had a deep-seated love for her With a little pride, Li Mu has to admit that there are some pleasing elements in Duwei's Cantonese songs, which can make Duwei more easily accepted by local fans in Hong Kong.

(to be continued. )