Chapter 577

When Du Wei began to be familiar with the songs "the next day" and "the first day", and actively prepared for recording in the studio, a new round of seconds killing of mango me was about to start.

Two generations of factories that were once coerced by several major MP3 enterprises are fully operating, so the production capacity of mango me has been greatly improved, so a new round of seconds kill, with a total stock of 500000 units.

On the eve of seckill, Liu Qidong found Li Mu and told Li Mu about his worries: the efficiency of express delivery is not enough, 500000 machines are delivered in a centralized way, and the capacity of the whole EMS of Yanjing post will collapse. If the capacity of EMS collapses, it can only be returned to the next place and sent by ordinary parcel post. In that way, the timeliness and safety will not be guaranteed. It will be delivered in a week, A month's delivery is also it, completely uncontrollable.

Liu didn't mention the matter of self built logistics. Although he always thought about the matter of self built logistics system in his mind, no matter what Li Mu's attitude towards this matter, it is far from being thirsty. At present, 500000 mango me units are just a small test. If the brand goes online in July, it will create millions of orders. Those electronic product companies will In Shenzhen, it is estimated that the Postal EMS of the whole Shenzhen city will burst in one day.

Li Mu also realized that this is a huge problem. Logistics transportation is the final link of online shopping, and also one of the most important links. If the logistics efficiency cannot keep up with it, the development speed of the whole e-commerce will be greatly affected. If the development is in accordance with the normal pattern, Taobao will start first, and then let the private capital realize the demand of express logistics, and then let the people In this way, we can bear the shortage of transportation capacity for one or two years at most. After two years of e-commerce development, the supporting logistics industry will keep up with the pace of e-commerce development.

But Liu didn't want to follow such a passive market rule, neither did Li Mu.

This also made Li Mu really realize that the self built logistics system can be put on the agenda. Although logistics is a heavy asset project, in order to develop taobao.com, the investment is still needed.

However, at present, the most important thing is not to discuss how to prepare for self built logistics. The most important thing is to solve the delivery problem of 500000 mango me units first, and the delivery problem of Taobao summer brand day in the near future.

Li Mu frowned and fell into deep thought. When he thought that 500000 mango me had been lying in the warehouse in the suburb of Beijing, he could not help but have a big head. However, he soon thought of the future Jingdong and the characteristics of Jingdong Logistics.

The basic process of Jingdong Logistics is different from that of Taobao. Taobao is a logistics process from a fixed seller's location to a fixed buyer's location, both of which are not adjustable. However, Jingdong allocates the logistics process by establishing large-scale warehousing centers all over the country. For the same goods, each warehousing center has its own coverage area Domain division: after the user places an order, the system allocates the nearest storage center according to the user's geographical location, and the nearest storage center allocates the goods. On the one hand, it shortens the logistics distance, on the other hand, it improves the logistics efficiency.

Li Mu is thinking, if we divide the 500000 mango me in advance, will we be able to solve the current problem?

Thinking of this, he immediately stood up and went to the whiteboard and drew a simple map on it with a black whiteboard pen.

He first wrote Yanjing on the top of the whiteboard, then North China on the back of Yanjing, then Shanghai market in the middle, then East China on the back, then Yangcheng on the bottom, and South China on the left; Sichuan capital on the top left, corresponding to South China, then Hanjiang city on the top, corresponding to central China; Liaoshen, corresponding to North China.

City City, sects six big areas, and Li Mu finished with Liu Qiangdong, said: "send five small teams to five other cities except Yanjing, and have three jobs:

first, rent a warehouse with enough storage area and superior storage conditions. We will transfer the goods to five City stores before the start of seckill;

second, and local mail." We should have a good relationship with the government. We should talk about cooperation normally. In private, we should not omit the public relations, gift giving and dinner invitation. To get through this relationship, EMS transportation capacity should first guarantee us;

thirdly, after the start of seconds killing, we should pack, issue and deliver goods immediately, or even pack mango me according to the unit of a single set in advance. As soon as the order within the scope of the warehouse comes out, we will Immediately deliver the shipping order to EMS for shipment. "

For the first time, Li Mu proposed the concept of storage center. Although his storage center may be a small warehouse less than 1000 square meters at present, the structure is very complete, which surprised Liu Qidong!

Although he has been thinking about building his own logistics, but because he has always been thinking about problems based on the C2C level, he has not thought about the storage center mode of JD in the future. The normal logistics has the planning similar to Li Mu, but they just plan the logistics distribution center in these cities, adopt the way of distribution center, and only solve the problem of goods in the logistics process For example, when Hangzhou users purchase mango me, packages should first be sent from Yanjing to Shanghai, and then the packages in Hangzhou will be sorted out and transported to Hangzhou, and then delivered by Hangzhou. This mode is point-to-point transportation of trunk lines and point-to-face coverage of branch lines, but the goods still start from Yanjing.Li Mu's mode is a typical B2C transportation mode. Hangzhou users also purchase a mango me. The goods are directly sent out from the storage center of Shanghai stock market, and go straight to Hangzhou city. It not only diverts the logistics pressure of Yanjing, but also speeds up the timeliness of transportation turnover. It's just right to use this mode to sell mango me!

Liu thinks that he will be shocked by Li Mu every time. His thinking mode is one of the times ahead of his own, so that he can't catch up with him. As Li Mu said last time, if he built his own logistics, he must take the airline's belly cargo warehouse resources. Later, Liu Wudong specially studied it, and found that what Li Mu said is really important! At present, no logistics company can afford to buy airplanes and its own cargo planes, and if it wants to pursue time efficiency, it must use the airline's help. The moving of the airline's belly cargo warehouse is the additional industry of civil aviation transportation, with limited resources. If the logistics industry comes in spring, this high-end resources will be robbed. If it is monopolized in advance, it's not too good More.

To build six warehouses in six major cities, the investment cost is not good, and the labor cost is not high, but to a large extent, it can solve the problem of Taobao's delivery in the future. Mango me now has two generations of factories operating at full capacity, with a production capacity of more than ten million units a year, and the price advantage is so large, mango me doesn't need to worry about the problem of sales, just tens of millions of mango-m units E. It's worth investing in these six warehouses. Besides, Taobao can also use its scattered warehouses to help those electronic product enterprises concentrated in Shenzhen market reduce the delivery pressure, so on the whole, it will be of great use in the future.

Liu Yidong, who wants to understand these things, can't bear it. He would like to start to do this right away. Li Mu said to him, "homestead express seems to be a large-scale one. It's a strong one among private express companies. You can find someone to talk with and sign a strategic cooperation agreement. You can't solve the problem only by Postal EMS, etc. taobao.com After the situation stabilizes, we can prepare to build our own logistics in the fourth quarter. The investment cost of our own logistics is high and the strategic significance is great, so you have to watch it in person. "

Liu Qidong nodded repeatedly. Li Mu meant to prepare for self built logistics next year. Now it's advanced to the fourth quarter. Now the second quarter is about to pass. There's only one quarter left for him. It's really imminent.

Li Mu said: "self built logistics is too slow to find a fast and successful way. If you look at the acquisition of a successful express company, it will be more convenient to build and upgrade on its original basis."

Liu Kaidong said awkwardly, "how can we acquire the capital of a logistics company? A logistics company needs tens of millions of starting."

Taobao hasn't started to make profits. Now the funds on the book are all the money from Li Mu and Liu Qidong. Of course, there's no problem in maintaining the operation. But if you want to receive a express company, the money on the book is not enough. If you increase the capital at that time, your 10% investment ratio will surely increase. But if you want to increase the capital by 40 or 50 million yuan, it's your turn There are four or five million on the head. How can I have so much money in my hand

Li Mu saw his worry and said, "now, elder martial brother, just talk about it. You don't have to worry about the purchase money. If you are short of money, I can give you that part first."

Liu didn't worry about it any more. He nodded and said, "I know. I'll get in touch with the courier first."

Li Mu said, "let's first arrange the warehousing work in different places. This is urgent. Next month, mango me will have a million sets of shipments every month, and the whole pace will be very fast."

"Let's decide the weight proportion of these warehouses, and how to divide the 500000 units of goods," Liu said

Li Mu nodded: "South China and East China, where Yangcheng and Shanghai are located, must be the two regions with the largest order volume, so I think it's reasonable for these two regions to account for 25% respectively. In addition, Yanjing should account for at least 20%. The consumption capacity of the other three regions is slightly weaker, and the remaining 30% should be divided equally." (to be continued. )