Chapter 472

The concept of "anti addiction" is a concept that the government will ask Internet game companies in the future. From the perspective of the government, what they have to do is to prevent excessive addiction of game players, so the concept of "anti addiction" is also very accurate. But for Li Mu, he plans to implement the 8 + 2 anti addiction system, but he can never directly use the three words of "anti addiction". He needs to use them Want a more friendly, more active care for the concept of players, to let players know, I hope you can get enough rest, for your health.

Therefore, Li Mu named his anti addiction system "health care".

The three words "anti addiction" are given by the government in the future. There is a strong official flavor in the words, and it will make users have certain psychological resistance. But if it is called "health care", for users, it will feel different from the world.

Therefore, when the anti addiction system of YY game or miracle Mu is launched in the future, the push copy presented to the user should be as friendly as possible to the player with the nature of "health care", for example: "Dear player friend, YY game reminds you that you have been online for eight hours. For your health, please log in the game after two hours' rest. Thank you Of the company. "

In the information conveyed, care should be taken throughout, and users should never feel that they are preventing their addiction.

According to the current data of online game users, the average online time of players is less than five hours a day, and only a few users will be online for more than eight hours continuously. For these users, this kind of caring control should not cause too much rebound.

After talking about the problem of anti addiction system, the meeting re focused on the data. On the first day of the platform online, more than five million YY account registrations were generated. This data is also very gratifying, which proves that YY game hall is not only an accessory of YY, but also can feed YY to some extent.

Some people in Muye technology suggest: "can we refer to the previous Tengxun, temporarily stop opening free registration, open voice call, let users register YY account by phone, and cooperate with telecom companies. One phone charges about two yuan for information, which is also a huge income."

Li Mu didn't hesitate to reject the proposal, and the director who proposed it was short of vision in front of everyone, and formulated a core principle for the follow-up development of Muye Technology: no product or core basic service of Muye technology can charge users a penny. If you want to make money, you can only use paid value-added services, which is against this None of the core ideas will be supported by the company.

this is the development direction of the future Internet. Li Mu wants to win at the beginning. We must recognize this point ahead of everyone. Makino science and technology is like this. The future Taobao network is the same. Alipay is also the same. Taobao will never directly charge service fees to any buyer and seller. This will be the foundation of Taobao network, and Alipay will not only accept the access business. Besides, any ordinary user and any Taobao owner will not charge a penny extra fee, which is also the foundation of Alipay's popularity.

However, Li Mu didn't kill us with a bang. "Free core services are our basic principle, so I won't agree to charge registration, which is a self breaking thing. However, you can spread your mind and start from other value-added services, such as: it doesn't cost to register a common number, but it's just a random number. If you want to If users want a special number, they have to pay a certain fee to get it. This is OK. It gives users enough choice between paying and not paying. "

In front of everyone's eyes, the operator blurted out, "you mean, we can open the registration of optional numbers for a fee? How can I price it properly? "

Li Mu said with a smile: "don't price, don't say how much we sell for a number, so users will still conflict with each other. You can use the way of service fee, for example, our system doesn't release three consecutive numbers, four consecutive numbers or even better number segments; don't put the birthday number segment that starts with 19, and the mobile phone number segment that starts with 13X. If users want this number segment, they must pay a certain service fee For paid use, we give a definition to this paid number. For example, when users choose different numbers, they need to pay different prices every month, such as 10 yuan gear, 15 yuan gear, 20 yuan gear, and so on. "

"Is it going to be paid all the time?"

Li Mu nodded and said firmly, "yes, as long as you choose, you have to pay all the time. We need to write down the service fee clearly. If you can't accept it, you can directly register a random number for free. If you can accept it, you can choose freely. However, we can't collect the user's service fee for nothing. For each beautiful number, we will give member services as a gift And to give them a "pretty number" label, so that his friends know that he uses a pretty number, to meet the user's vanity to the greatest extent. "

After a pause, looking at a group of silly people, Li Mu said: "also, you must make a clear distinction between the beautiful numbers. The better the number, the higher the price. If it is a very good number, do not release it for the time being, keep it first, and then sell it at a later price."

A group of people stared at Li Mu. Although we all know that the boss is not only a product maniac, but also an operation wizard, we didn't expect that his grasp of the operation can go into such a detailed link. The concept of "beautiful number" is very good. It seems that he doesn't have much money. But after a user chooses a beautiful number, he should contribute at least 120 yuan to the company every year , if there are hundreds of thousands of users, that's tens of millions of revenue this year!Now the Internet people's inertial thinking about the relationship between users and profits is: for the charging products, users = revenue, and now these online games that need to recharge the point card are all in this mode; for the non charging products, users = traffic, traffic = advertising revenue. It can be seen from all kinds of small advertisements on major websites that most websites can only be obtained in this most primitive way Take profits, but for Li Mu, users = resources, resources = all the development of added value, to transform users into sustainable development resources, we must provide free services to users, and let users develop viscosity into just needed services, based on this free core services, so that we can continue to use other products and develop added value on users.

Therefore, Li Mu dares to say that the permanent free registration of YY is not just YY. When entering the era of mobile Internet in the future, his mobile Internet communication products will also be free.

This is also the way for Tengxun to succeed in the last life. QQ, wechat and all online games are free for Tengxun. Apart from that, all games of Tengxun are free, but the revenue ranks first in the global game companies, which is enough to see that Tengxun has explored this route and has a thorough understanding of it.

……

The YY national landlords competition is still hot, with more and more new mobile phone winners. Five team members left Yanjing in the early morning of the third day of online, according to the established route. They started from Yanjing and distributed prizes to the winning users all the way. Every time they sent them, the staff would personally send the mobile phone to the users and take photos with each other Before going to the next city, the accompanying photographers use the Internet to send back the photos to the company, and then the operating personnel will publish them.

The official post bar also began to publicize these award-winning photos, which increased the user's trust and the popularity of the competition.

There are a lot of people left a message, or envy, or congratulations, or praise, in short, the atmosphere is positive.

On the same day, the "health care" function of YY game hall was launched and highly praised, followed by "miracle Mu". On the second day of launching "health care" in YY game hall, it also launched its own "health care" system.

Although many users have not witnessed the prompt of "health care" in person, the users who have received the prompt put the screenshot in the post bar for discussion. Most of the netizens who have been suspended from landing by "health care" do not resist, but rather appreciate the humanized operation mode of Muye technology. Many people see it after eight hours of continuous games When the "health care" is prompted, their hearts are warm. They found the intention attitude of Makino technology from the words of "health care". Otherwise, at least they are really attentive to users.

This time, CCTV, which has never reported on Muye technology, as well as the official media such as the people's daily, also praised the practice of Muye technology. They mentioned in the report that: Muye technology can remind users of their health and persuade users to rest while playing games, which is the first Internet enterprise in China. This practice not only represents Muye technology's right to The care of users also represents the strong sense of social responsibility possessed by Muye technology as an Internet enterprise.

What the official media like most is that they have three correct views. They will criticize the bad atmosphere of the Internet every three to five times in ordinary times, and attribute many bad social phenomena to the guidance of the Internet to users, especially the online games. In the eyes of the official media, they are the culprit of poisoning the young generation. However, the "health care" system in the game hall of YY of Muye technology makes them open for the first time Praised a company involved in online games.

When many companies in the same industry saw the move of Muye technology and the official media's praise of Muye technology, they secretly scolded the chicken thieves of Muye technology. Muye technology took the initiative to create the anti addiction system called "health care", which not only received good reviews from users, but also discussed great tricks in the eyes of the official media. It's just like being publicized by the official media Made a big ad for free.

The official media praised Muye technology for its clear purpose: to remind other game companies to follow suit.

As a result, the major game companies are biting their teeth and swearing at their mother, while actively developing their own "health care" (to be continued. )