Chapter 412

Taobao.com, a C2C product with a name full of e-commerce flavor, is the king of domestic e-commerce field in the world of Li Mu's last life.

But looking back at the development history of all 2C (to customer) e-commerce websites for ordinary consumers in China, we can find that before Taobao started, e-commerce in China had been on the rise for several years, and Taobao was not the earliest, or even the first 2C platform to carry out business in China. Before that, B2C and C2C had cultivated market space in China 。

Excellence.com, ebay.com, dangdang.com and 8848 are all developing, but they were cut off by Taobao in 2003. The main reason is that Taobao's advanced strategy and precise positioning, B2C cost is too high, and it was excluded from the initial stage. B2C has no strong market and supporting support, and eBay, the big brother of C2C, is still trying its best to extract transaction share from users and merchants , Laos and the United States are used to the Commission market, but they don't understand the mentality of the Chinese people, so the sellers complain about the platform.

When eBay racked its brains to prevent the buyer and the seller from contacting and to ensure the normal collection of commission, Taobao directly announced at the beginning that it was free for both parties forever, because Taobao's development orientation is to improve the scale, and eBay's orientation is to improve the revenue, and the strategic positioning difference between the two is 188000 miles.

collocation a online marketing strategy with Taobao's strategy to make Taobao network flow faster. Then Alipay's emergence completely eliminated all doubts of users' online shopping, and stimulated the demand of online shopping, and realized its rapid take-off.

Li Mu doesn't think he can compare with boss Ma, who has a long vision and a strong eloquence, so he doesn't plan to deal with any monsters and moths. His Taobao positioning is almost the same as that of boss ma.

At the dinner table, Li Mu told elder martial brother Liu the core of taobao.com that he had planned. In a word, there are three points.

First, adhere to C2C

Second, adhere to free

Third, do a good job in supporting;

supporting support includes publicity, promotion, product development, ecological construction and other supporting elements.

Elder martial brother Liu recently studied many e-commerce books and cases, and basically agreed with Li Mu's positioning. He also felt that B2C cost was too high, and its limitations were too big. In the primary stage, it was more suitable to be a platform for both the buyer and the seller to serve. When he grew up to a certain scale, he would turn himself into a seller and move to B2C.

If we have the same idea, we will do better later.

Li Mu said: "the most important thing in the early stage of Taobao is technology and operation. Brother Liu, after the establishment of the company, you should try your best to build a strong operation team and attract the elite at all costs."

Elder martial brother Liu nodded and said, "you can rest assured that I have a lot of alumni resources of our people's Congress alone. With social recruitment, elite is not a problem."

Li Mu has no doubt about this. It's certain that he has more contacts with others than himself. After so many years of hard work, he should have better judgment and control over people than himself. He's a bull bug, and he's a bull exe. He must be much better than himself in terms of execution.

Li Mu said: "once we start doing this, I will tilt all my resources into it. I will guide the users of Makino science and technology to bring out the Alipay channel, and integrate the easy listening network and the storm entertainment. What you need to do is to lead a good team and complete every stage of our task with the fastest speed. 。”

Li Mu hasn't said that after YY goes online, he will integrate YY. Taobao won't develop a new communication tool, which will embed YY, and make YY become the original instant messaging system of Taobao. This not only avoids repeated development, brother product fight, but also promotes the development of YY.

It is equivalent to integrating the current Alibaba Wangwang and QQ.

YY is still highly confidential now. Li Muqin asked all the staff to keep it secret at the high-level meeting of Muye technology. Naturally, he could not disclose it to the public, including senior brother Liu.

Elder martial brother Liu said, "I will give my best."

Li Mu said: "in those two days, you have to go through the company registration and office site selection, and then start to recruit. Find a legal person to draw up a contract. Let's sign the contract first, and then I will take five million yuan to register the company. When the company's registration is successful and the company's account is opened, I will immediately call the remaining four million yuan, your one million yuan Just call in after the registration is successful. "

Liu Qidong knew that Li Mu's financial resources were far more powerful than his own, so he didn't say much, and readily agreed to Li Mu's proposal.

Next, they talked about other details.

For example, the company's name is to be registered as Yanjing Taobao Network Technology Co., Ltd.; the company's location is in Zhongguancun area; the target scale in 2003 is to reach more than 100 people, so the office area cannot be less than 1000 square meters.

Liu Qidong has a strong entrepreneurial enthusiasm, so Li Mu entrusts him to handle all these matters. After YY goes online, he starts to arrange the development team of Muye technology to draw some human energy to develop the front and back of Taobao.And Fang Xudong, who is far away in the Silicon Valley of the United States, will basically become this thing when he returns to China.

After eating and drinking, the most important thing is chatting. Liu Qidong is smiling like a college student who just graduated and found a satisfactory job. He is excited and can't help himself.

Before he knew Li Mu, he thought he was quite successful. He was born in the countryside in the north of South Soviet Union, and was admitted to the National People's Congress. He had created millions of possessions after graduation. He could be regarded as a small and successful talent everywhere, but compared with such a monster as Li Mu, he felt that he was too small to describe.

Now, he has left from his boat, a foot on Li Mu's boat, for tomorrow, he can finally look forward to a longer term.

The three had dinner and said goodbye in the parking lot. Liu Qidong and his girlfriend Gong Xiaojing went back to the car and watched Li Mu's car go first, but he didn't start the car or even put the key into the key hole. Gong Xiaojing beside him couldn't help asking him, "what's the matter? What's the matter?"

Liu Kaidong glanced at her, his eyes full of excitement and love for Gong Xiaojing. He said with a simple smile, "I'm so excited that I can't drive a good car without shaking my hands. Let me calm down for a while."

Gong Xiaojing also looked at him with tender eyes, and said with eyes, eyes, eyes, and voice: "then you can recover quickly. I will go home at the latest at 11 o'clock, and I have less than two hours to go with you..."

"Really Really? " Liu's expression was more surprising.

Gong Xiaojing nodded and said shyly, "what are you cheating on?"

Liu Yandong rubbed his hands hard and said excitedly, "let's go, let's go..."

……

Chen Wan's audition on Hunan Satellite TV failed to hide.

After all, "happy base camp" is the trump card program of entertainment variety of South Hunan Satellite TV. This program interview has determined a new host, which is hard to keep.

First, people inside Xiangnan TV got the news. Then, the news spread in the industry.

In fact, the radio and television industry is also a very small industry, especially in the circle of satellite TV. There are dozens of satellite TV stations in China. The number of front-line employees is tens of thousands less than the number of taxi drivers in Yanjing, so it is expected that the news will spread quickly.

People on other stations are not surprised by the news. Chen Wan's popularity is a fact, and there is no one chance to appear on Yanjing TV. Once it really starts to be exposed, the popularity will definitely increase rapidly. Although his qualifications are insufficient, his popularity is enough to make up for it, which can also be regarded as a match for the show "fast music base camp".

Moreover, people with an eye can see from it that she was under pressure in Yanjing platform. In this case, everyone would choose to leave and seek another career.

However, when the news was sent back to Yanjing TV, there was a big stir on the stage.

For these ordinary employees who have been suffering from internal pressure and bureaucratic system poisoning, Chen Wan has almost become a hero in their eyes. After being beaten down, unfairly treated and resigning in yanjingtai, he immediately got the offer of Xiangnan satellite TV, and is also the official host of happy base camp. The gap between them is staggering; the effect of face fighting is amazing At the top of the scale, the inspirational effect is surprisingly good.

What could be more perfect counterattack than the outcast who can't get a chance to appear on the second tier TV station and become the host of the top tier TV station and top programs?

The employees were excited and talked about as chatting materials, but the leadership was extremely angry about it. Chen Wan's counterattack was equivalent to bowing left and right at their faces, even slapping them in the face.

Several leaders began to communicate with the leaders that Xiangnan satellite TV could contact at the first time when they heard the news, trying to make Xiangnan satellite TV give up Chen Wan through a little influence in the industry, so as to block Chen Wan.

At the same time, when Ma Weiwei heard this news, she was so angry that she didn't have a meal for a day. Chen Wan was a pawn under her hand. Now when she turned over, her height was much higher than her own. A young intern who had just started her career went to preside over "happy base camp" in a flash. She had been struggling for several years, and her body had been struggling with the exhibition luck for several years, just now Presided over the last file of "extraordinary interview" with a very general rating, why?

There have been people gossiping all the time in the stage, saying that they have been pressing Chen Wan not to let her appear in the audience. Now Chen Wan is attacking, isn't it his own face? The most annoying thing is, I don't know who has posted these things on the Internet. Now people who pay attention to Chen Wan in the post bar all know this. The friends of the post bar of happy base camp and the post bar of Chen Wan are so crazy that they celebrate the good news that Chen Wan is going to happy base camp. Even the owners of the two bars apply for two posts to become friendly posts. Within a day, tens of millions of people are in the post bar In the post bar, I expressed my expectation and blessing for Chen Wan to join the happy base camp.

This is even if, the key is, "happy camp" post bar and Chen Wan post bar have a group of netizens scolding Ma Weiwei, and even a large number of netizens in the post bar constantly post scold her.

Ma Weiwei specially went to see her own post bar. There were few fans at first. Now those fans have turned their backs and denounced themselves in the post bar. Someone said, "I never thought Ma Weiwei was such a villain."Some people also said: "Ma Weiwei's jealousy is so heavy that Chen Wan is not allowed to appear for such a long time. Now, Chen Wan is about to go to happy base camp. She must be ashamed to find a place to crack in."

These words are reasonable, but more posts use words that make Ma Weiwei angry.

For example: "Ma Weiwei is not good-looking at all. Compared with Chen Wan, she is nearly 18000 miles away. She is so ugly and deliberately oppresses others. She is really shameless!"

"Ma Weiwei refuses to let Chen Wan appear in the audience. The leader of yanjingtai has never been in charge of it. It's obvious that he is facing Ma Weiwei. I don't know if Ma Weiwei, a bitch, has any secret with the leader of yanjingtai!"

"I'll bet Ma Weiwei's watch is the car of which leader in the stage!"

"Or maybe it's a bus for leaders!"

"Damn it, I will never watch the show of Marvel again, this ugly bitch!"

Then, Ma Weiwei is still in the Yanjing satellite TV post bar, and finds a large number of netizens posting protests, saying that if there is anything, she won't read it, she won't go out of her way.

Seeing so many people attacking herself, Ma Weiwei almost collapsed. She never thought that she would lead such a big rebound by deliberately pressing Chen Wan, which made her angry and more flustered at the same time. She was afraid that these netizens would continue to attack her and reduce her popularity to the freezing point.

At 9:10 p.m. that day, her latest recorded "extraordinary interview" was broadcast. She had been on the stage waiting for the viewing data. In the first five minutes of the broadcast, the staff fed back the real-time national viewing data. The viewing rate of "extraordinary interview" dropped dramatically from the previous average of 0.23%, down to 0.18%.

Fifteen minutes later, the ratings dropped again, to 0.15%. This was the first time in Yanjing TV's variety show. Ma Weiwei, who was stunned, knew that the netizens on the Internet were boycotting themselves, and hundreds of thousands of people had participated in it. Ma Weiwei's heart sank into the icehouse in an instant and was in a panic to the extreme.

That night, Ma Weiwei lost her mind and ran away from the TV station. The first thing was to call in private to find exhibition luck, crying and asking him to do everything he could to kill Chen Wan. She must not go to happy base camp. It's better to put pressure on southern Hunan TV as soon as possible, and let southern Hunan TV give up hiring Chen Wan to be the host of happy base camp, and immediately come out to work A rumor.

What's the meaning of the exhibition? It's not just him, the first and second leaders of the stage think so, but the fact is not as good as they think.

The voice of the exhibition said dispirited: "the Taiwan director has contacted the leader of the other party privately, and also said the appeal, but the leader of the other party has been playing Taijiquan, saying that it's inconvenient for them to intervene in this kind of thing, otherwise the influence in the Taiwan is not good, and they have pushed it to other people, and the Taiwan director has found another person in charge, and the other party said that the meaning of the Taiwan can't be violated, and also said that the contract has already been signed To Chen Wan... "

Speaking of this, the exhibition sighed and said: "in my opinion, it's almost impossible to stop Chen Wan from going to Xiangnan satellite TV. Now, Chen Wan wants to join the news of" happy base camp "to spread wildly on the Internet. Xiangnan satellite TV will certainly be more reluctant to let go after seeing Chen Wan's influence." (to be continued. )