C511

At present, the serious problem that Chinese medicine group is facing is the public opinion and social cognition.

Once, Yang Chen made Huayao group receive a very serious blow by guiding public opinion, but this blow will not change because of the change of chairman and management.

The masses will not know who the chairman of the group is. They will only care about their own interests, especially in terms of safety. They will rather kill wrongly than let go.

Why do so many hospitals advertise on the Internet? Why do Putian hospitals spare no effort to create momentum on the Internet, and after the appearance of bad reputation, all Putian hospitals, even Putian hospitals, regardless of whether they are black hearted hospitals, have been seriously hit?

Why do companies spend a lot of money on advertising?

It is because of the people's will, in order to change the people's attitude towards him.

When people feel that the brand seems better, even if there is no reason, they will choose the products of this brand. When they think that the brand has negative rumors, even if the brand no longer has the problems, people will subconsciously reject it.

Nothing else. It's the primacy effect.

"What was done at the beginning is to be paid back now."

Looking at the bill because of the water army and expenditure of running accounts, Yang Chen helplessly shook his head.

What the media likes most is the black people, not the white ones, because the exposure of black material is always more eye-catching than the expression of positive energy.

How do the media maintain their operations? Is not rely on these traffic and attention?

So in order to let the media to wash their own white money, far more than the original exposure of Chinese medicine group black material much more!

In this regard, Yang Chen collapsed.

But if we go back to the beginning, Yang Chen will not hesitate to choose to kill the Chinese medicine group through public opinion.

Because hospitals are a very special presence in China.

In terms of administration, even Zhang Mingxuan and even Chu Xuan are not good at starting directly.

Although the Chinese medicine group is a private enterprise, it is easier to ban, but because of the great influence of the group in Jiangcheng, if it is handled rashly, it will lose nearly ten hospitals in Jiangcheng. Even the drug administration and other institutions can not directly deal with it through the method of banning, but can only be punished by way of fine.

But is the fine useful? Half wool is useless.

Therefore, we should start with public opinion and let the masses feel disgusted with the Chinese medicine group. In this way, Zhang Mingxuan can easily take people with him in batches and in a fair manner.

"In the final analysis, there are fewer doctors in China now." Yang Chen sighed helplessly. If it was not for the lack of doctors in China, how could Yang Jianguo and others be so arrogant?

Yang Hao curled his mouth and said: "there are few doctors, so many doctors are unscrupulously bullying the people. As a result, the people's misunderstanding of doctors is getting deeper and deeper. Of course, those black hearted doctors deserve the most, but those conscience doctors are affected. Finally, when the children of conscience doctors see their parents' situation, they are disgusted to enter the medical system, and they hate to enter the medical system On the contrary, the children of cardiologists especially like to enter the hospital to get money. The children of ordinary people's families, because of the people's inherent cognition of doctors, will not come to be doctors, which directly causes a vicious circle! "

Yang Chen shook his head helplessly. The hospital is a very long and solid system.

make complaints about what people make complaints about, but make complaints about their income. They do not know if they do not receive red packets. Many doctors work twelve hours a day to get paid wages, and even some middle class white-collar workers get high. But what kind of work environment do they face?

Bloody, life and death, medical trouble and incomprehension, compared with those white-collar workers who wear professional clothes in high-rise buildings, they are pitiful.

So where's the rest of the money?

Ha ha, can't say can't say, said to be 404, anyway is not the doctor himself.

Even if Yang Chen takes office, some things are inevitable. With Zhongjing herbal medicine company, the upstream traditional Chinese medicine of Huayao group can get a great price reduction, but the upstream western medicine, as well as some necessary expenses that may be paid by 404, are still indispensable.

Yang Hao suddenly said: "otherwise, we focus on traditional Chinese medicine? Zhongjing herbal medicine company's medicinal materials are planted by you. There will be no problems in the process. In the future, we will save a lot of expenses by focusing on traditional Chinese medicine. "

Yang Chen shook his head and said, "but now China still has a deep misunderstanding of traditional Chinese medicine. Many Chinese medicine practitioners in China are fake doctors who cheat and bluff. There are not no real masters and national experts, but there are fewer of them."

Yang Hao said with a smile, "aren't you one? And isn't Dr. Zhao the same? With the two of you here, there will be more and more TCM doctors in our hospital in the future? "

Yang Chen shook his head and said: "the cultivation of a traditional Chinese medicine is not so simple. If you want to cultivate a qualified traditional Chinese medicine, you can't do it for more than ten years. In a short time, it's very difficult."

Yang Hao thought and sighed.

Why is the popularization of Western medicine so fast, but traditional Chinese medicine is not?It's because Chinese medicine is too difficult to learn.

Don't mention the students who graduated from the western hospital. Even an ordinary person knows a series of simple western medicine usages, such as taking Enrique with a fever, using dermatitis lotion when allergic, taking Kuaijie when you have a cold, and so on.

But what about traditional Chinese medicine?

Ask an ordinary person casually, ask him if he knows what kind of Chinese medicine he has a cold, he does not know.

This is especially true for doctors. Traditional Chinese medicine is not so subdivided as western medicine. It is a direct study of the whole human body. Every traditional Chinese medicine has to study a lot, which is not achievable in a short period of time.

"Oh, come on. It's still a little early to discuss this. Let's talk about it later. Moreover, as the largest hospital in Jiangcheng, the sudden change of Chinese medicine group to traditional Chinese medicine is not practical. We'd better take our time." Yang Hao thought for a while, and finally said with a smile.

Yang Chen also laughed: "well, take your time later."

It is said that, but Yang Chen's psychology has already had some signs.

Witch doctor is different from traditional Chinese medicine, and its inheritance has not been broken. Moreover, because of its high status, many talents have been put into the embrace of witch doctor. Under such benign development, the development degree of witch doctor is much higher than that of traditional Chinese medicine.

For example, the healing pill given to Qin Pude and others is not a medicine similar to western medicine? Don't think so much about it. Treat it directly.

If you move to this world, you may be tired, but you won't be tired. You can do the core work by yourself and leave the rest to others?