v6 Chapter 57： poor

"It's better to get used to your name Xiaosu." Su Canhao said. Although Du Dawei is the head of the Dunhuang Security Department, he is not responsible for the daily security inspections of various stores. The security department where he is located is the first in Dunhuang in Rongcheng. In the side yard of the store, if Su Can usually comes to the mall, he is in an office building separated from Dunhuang. It is true that he hasn't seen Du Dawei for a long time.

There were two other people next to Du Dawei, both wearing black leather boots uniforms, their bodies swelling faintly under the folds of the uniforms, their eyes were very tough, and they knew that this toughness could become fierce at any time. Su Can secretly praised Du Dawei for employing people. When Du Dawei was doing security, the quality of security at Dunhuang Mall was first-rate.

Du Dawei had a good relationship with the leaders of the original troops. Now, many of the security guards in Dunhuang were retired from Du Dawei's original troops. The salaries of security guards in Dunhuang shopping malls are very high in many department stores in Chengdu. The recent salary for security guards is 18, which can be increased to 2,500 to 3,000 a month after a year’s assessment. At the beginning of this year, this is the income that many white-collar workers are looking at, and it has built a lot of prestige for Dunhuang invisibly.

Du Dawei took over some soldiers who had nowhere to go after the demobilization of the army and became Dunhuang security guards. This is pure pedigree. We must know that some large-scale security companies in later generations even tried their best to go to the army to guard the mobilization meeting to pull these high-quality troops before the armed police officers and soldiers were demobilized. Because of this, Du Dawei gained a lot of fame in the original army, and everyone knew that he was old Du, and he was also called Mr. Du privately.

Su Can saw that the two security guards around Du Dawei were only 25 or 26 years old, very young, and asked, "Are they?"

Du Dawei introduced one by one, "Xiao Sun, Xiao Li. Last year I retired in Dunhuang, Xiao Sun is the son of my first comrade-in-arms, I will take him." Sun Bing and Li Jun said in a lesson to the bull and horse. Mr. Su from Dunhuang, don’t you stay together and say you want to learn from him on weekdays. Look at it now and give you another ten years. Can you learn a trick?"

Both of them glanced at themselves, Su Can Quezhen = There was a surprise look in their eyes. Obviously Du Dawei usually regarded himself as a successful sympathy, so the discussion was definitely not too small. He probably knows everything about Su Can's age and experience.

Su Can smiled, stretched out his hand and gently patted the arm of Xiao Li who was closest to him, without saying anything, and walked into the office building.

Wang Hu said to the deputy general manager of the palm light shop, "Immediately let someone above the department head come to the meeting room for an ad hoc meeting, and you, Mr. Yang. "You can call him and ask him to come over, just say that Boss Su is here. . "

At this time, Wang Hu spoke concisely and concisely, and he did not look like the little woman who was hiding in the elevator with Su Can just now and eating ice cream cones.

There were more than ten people gathered in the conference room. These were all department heads from the marketing department, investment promotion department, logistics department, inspection department and many other departments, including the three general manager-level people of the palm light shop.

The opening of Palm Light Store at the location of Consulate Road is a heavyweight. If the three stores in Dunhuang were in the exploratory stage before, then the management and operation experience accumulated by Palm Light Store is relatively more mature. Palm Light Store is also located in a corresponding location. The business district has the smallest competitor environment.

Competitors have few advantages and disadvantages. The advantage is that it has great advantages in expanding market share and can cultivate a large number of loyal customers. The disadvantage is that the consumption soil of the business district is not yet mature, and performance will inevitably be affected. A great advantage brought by department stores is that they can link and lead the upgrading of nearby residential areas. A well-known shopping mall can transform a lot to gradually form a large-scale commercial community.

If zero and zero years ago were the advertising-oriented consumer era, then these two years have been the advertising-intensive era. Whoever does intensive activities and attracts the attention of the masses will have a better psychological advantage. Dunhuang, which has had enough publicity to bring the sweetness, is naturally not sloppy in this regard. The opening of the Palm Light Store has been reported in major newspapers. In particular, some activities have been carried out, such as the Dunhuang Special Fund established by the China Children and Teenagers’ Fund. Sunshine Education Project, etc., earned enough attention. So when it first opened, the nearby residential areas and business districts were very active.

The brown light shop is a new starting point for the development of Dunhuang, and it is also the opening that Dunhuang can break through the top four competitors in Chengdu in one fell swoop. Su Can expects Dunhuang to generate 15 million profit this year. , Palm Light Store will take the lead in this big battle.

"I dare not say that you are the elites in the industry, but at least they are people who have been in this industry for more than decades. Some of you have worked in shopping malls in Harbin, in the north, and some have established your own chain. Some of them also have the experience of high-level business in the industry. What I said, you all understand, just say a few more points. The palm light store is a new store. For our new store, two points are the most important. I hope someone can tell What are my two points? "Isn't it popular? Popularity is the most important. "There is someone who said.

The one who spoke was a vice president, Su Can nodded, "Not comprehensive, popularity and share are indispensable. Popularity does not mean that we must overwhelmingly engage in activities and advertising. It is not the concept" but positioning. Our positioning is popularization. Regular discounts are carried out to lower the target profit to around eight or nine points."

An experienced sales manager said, "When the daily profit comes down, the profitability of the single store will go down. Although I don’t worry about being eaten up by several other large shopping malls in this place, this is inversely proportional to the share. , Contradictory. And what does reducing target profit have to do with popularity?"

"No contradiction" Su Can shook his head, and said to the people who saw it, "Reducing the target profit will naturally make our positioning clear, and the popular positioning clear, which has a great effect on fighting for the target group. It is in the hearts of consumers. Naturally, an impression will be formed, and the disguised popularity will be established and improved. It is also a good thing to grasp both hands for market share, which is feasible.

"On the other hand, when it comes to share, share must be grasped from the details. First, let’s talk about a supplier’s problem. Whether it’s direct supply or indirect supply, try to select suppliers with strong operational capabilities. Don’t underestimate this detail. Suppliers The operating power of our Dunhuang mall directly affects the training of the employees in our Dunhuang shopping mall. "Products on the shelves, market channels, the rhythm of the goods, and the cooperation in promotion." This is a bit like a piano. Step by step, it must be a very beautiful melody. Of course, this is only preliminary. Dealing with the problems of these suppliers is like forming our army. Only by rectifying the army and cultivating internal skills can we further fight and fight."

"The next step is to grasp the distribution of suppliers in the region. There are many types of brands in shopping malls, such as women's wear, women's shoes, men's wear, children's wear, etc. Public relations, big suppliers can't offend, you all know that \\{\\} is very fierce in any shopping mall, so in the women's shoes area, we must run in a good relationship with it and resolve conflicts. Once it is cut down Now, we may not be able to sell women’s shoes in our entire shopping mall. Attachment is also such a large supplier in the same field of women’s clothing. I hope everyone can pay attention to this aspect."

Su Can noticed that many people at the scene had already taken out a pen to write down the rules and regulations he said. For these people, I am afraid that this is the first time that Su Can has heard of these things. In fact, this is in Su Can’s later generations. In the days when he was a small sales manager, these are all familiar truths, but now the domestic department store sector has not achieved this step, and has not yet reached such a subdivision. More shopping malls are still promoting price reductions, setting up platforms to engage in some primitive methods, and many failed companies do not know how they died.

What Su Can said right now is just like the people who are experienced in making department stores are still staying in the age when the group army Daping original A unit lined up and charged, and he Su Can had already beheaded with precision-guided weapons. It is a gap in the era that cannot be crossed.

"Then based on the previous supplier's brand name and word, we can also use this as a weapon for commercial strikes, a weapon for suppressing competitors. For example, we attach great importance to lle, we sell hundreds of thousands a month, while the other side only sells six Million. What do you think the final result will be? Soon b(ille company will find the other party to negotiate, but they can’t agree. If the other party has conflicts, their pace of development will slow down. Correspondingly, then our internal strength will be Stronger than them, ""

Su Can waited until all the words were finished, and the senior management of the brown light shop present rushed to hold their hands. Only people in the industry know what kind of impact these things are for them, and the original contempt for Su Can is also put away. Su Can looked at these people in front of him, thinking that these things were taken out, and if the people present left Dunhuang one day, they might become the leaders in the industry.

"It's really wonderful. Look at the way they stare at you, this is something they have never shown to me." Wang Hu went to the staff canteen and helped Su Can prepare a meal, and the two came to i$ and said.

"Oh, what do they stare at you?" It's no wonder that Su Can is confused at this moment. In his opinion, those thirty or forty-year-old men are going to stare at Wang Hu, a big girl who is like a flower. Even if it is respectful on the surface, who knows what is thinking inside. "You will eat alone like this again." Wang Hu rarely showed some general manager posture in front of Su Can. "When the big boss comes here, he just eats in the staff canteen Do you want people in Dunhuang to panic?" Su Can smiled.

"Don't you see that there are few people who want to have a meal with you today? Are there few people who want to stay longer? It seems that you have a lot of things that make them very tempted." Wang Hu smiled. "No wonder you want to come down and inspect today. It seems that some research has been done in the retreat some time ago, and it is now showing up."

Su Can smiled bitterly, "It's not the case. The main problem is that we are a little tight. The key to Dunhuang's profit lies in the brown light store. This year, it will have a profit of 15 million. How can we get better next year __) 0"

"I heard that you have invested in several companies in Shanghai. Do these companies have good prospects?" Wang Hu wondered. Of course she has confidence in Su Can, but the more light, the higher the level, the more she understands. As if walking on thin ice, some huge companies have to worry about the cold winter that may be encountered when the industry is at a low point. Anyone who gives pointers to the country may overturn the boat in the gutter. However, Su Can is striding forward. She is afraid that one day He falls and will be crushed to pieces. "The company's prospects." Su Can murmured, nodding. "The companies that I have fancy in Shanghai this time will all become the first in the industry. "

Wang Hu was stunned by these powerful words of self-confidence. She couldn't know the source of Su Can's powerful self-confidence, but no matter whether Su Can would be obliterated in the tide of this era, she was willing to choose to believe it. www. 8du8. cn