v5 Chapter 49： Chasing profit

The stubborn sun shines again in the early morning every morning. Afterwards, the densely-shaped tile-like clouds over the city are covered with a layer of faint golden rim, like the fine sand of the beach, and the sky is covered with a layer of fine sand.

This thin and light-transmitting altocumulus cloud is often a sign of a sunny day. It's a sunny day. People in the 602 bedroom can almost see it after waking up. They have moved their chairs and sat leaning on the balcony, often holding a financial book hook in their hands. Su Can who draws a picture.

The morning sun is agile, Su Can is often surrounded by white fluff and flying particles. When he took a sip of the milk at the table, his snort often picked up a cloud of dust.

This scene made Xiao Xudu sigh as if he knew that he entered Nanda with a score of 665 and chewed on the books he had read. The direct reason that caused him to wear eight Baidu lenses was also called a nerd by his nickname. The reason, but he is not even as good as Su Can because he often sees Su Can holding a book to read in the morning after he gets up every morning.

Asking when he gets up, Su Can always gets up at around six o'clock. This makes it difficult for the 602 dormitory to imagine how Su Can can have such a regular work and rest time even on weekends. Instead of being greedy for some naps.

Su Can often smiled and reminded him that there are always many different ways of life in college. For those more decadent forms, he has already spent the present time in his previous university. Every period is very leisurely for him but also extremely precious. Don't want to waste.

After receiving a call from Lin Guangdong to come to Shanghai, Su Can, some of the samples of the magazine were gratified, and finally came out. The cooperation negotiations here are almost complete. The spread of various channels is also smooth. In this year, it is really difficult to do what you want to meet. It will not be too high. Just wait for the effect of this magazine. Although the sales volume of the first few issues of the magazine during the market cultivation period does not represent real strength, it is necessary to establish a market position in the Jiangsu and Zhejiang markets, where there are many strong players, as a response to the strong competition afterwards.

Generally speaking, domestic magazines are divided into the editorial department, the advertising department and the line department. Su Can came from the magazine of Xiao Zhaoxu, the second-generation official in Shanghai. Although Xiao Zhaoxu's magazine closed down and found a backer for Su Can. The Xingbu was merged into Lin Guangdong's magazine, and this channel that opened up the Beijing-Tianjin portal was relatively easy to use.

Lin Guangdong, the editorial department, invited a well-known figure in the industry named Kairui Chen.

Kairui Chen is not just named Kairui Chen. His English name is Kairui. The industry is used to calling him. Kairui Chen sits as the editor-in-chief and recruits some talents from the industry. Strict training was carried out on the employees of the magazine from Boluo Media. "The employees of Pineapple Media have also been adjusted. Old employees are Li Jin who is a campus magazine. Some people enter the magazine and learn various experience and knowledge during the strict training period. .

The first issue of the magazine was released under the operation of this group of experience and enthusiasm. At the same time, Jiang Ming, the financial department, issued a risk analysis for Su Can, the "investor! $ person".

Often in the plan, many magazines will not conduct risk analysis on their investors or simply mention "how much do you invest in a few ten thousand years, how much profit will you make?" Otherwise, the risk analysis book will be too shocking. Scared investors back.

Since Su Can is the "owner", it is obvious that Jiang Ming's department is still quite remote and practical and has made a risk report financial plan because every industry under Su Can has strict requirements. The cost accounting mechanism must strictly control the cost of enterprises included in various expenses.

When Su Can was in these companies before, he simply thought that just investing money was enough. However, when Shushan Stationery was going to use Chenpu City, he was stretched and had to transfer a lot of funds to use Shushan Stationery's shop plan. .

Su Can’s previous life is also a loser, and now many things are crossing the river by feeling the stones. He has the foresight and ability to get business opportunities in it, but it does not mean that he can manage well. So he chose the management major of Nantah University. Learning while walking has now shown progress.

After learning from the shortage of funds in the Shushan Stationery Shop, I saw some risk assessments sent to him by Zack from Facebook in the United States.Su Can began to ask whether it is Dunhuang Group, Feishan Stationery, or Pineapple Media to give him a copy. Enterprise cost planning report.

Strictly arrange what is the money to be spent and what is not to be spent.

At the same time, Su Can also showed his sense of existence in these industries. It is time for him to slowly walk from behind the scenes to the front of the stage. The growth of the industry is a trend. With this trend, various internal contradictions and variables in the middle and high levels are also It will get bigger and bigger, and personnel relations will become more and more complicated.

If Su Can establishes himself as an angel investor boss, he must naturally reflect the value of his existence.

Let each company take out a detailed report and then review it through its own review. This will at least establish the impression of "oh there is a big boss above the top" for the middle and high level of the company. It will not forget itself and it will not harm the king. The control and influence of professional managers such as Habayashi Guangdong and Zhao Mingnong in the company also consolidated their position in their minds with one stone.

When Lin Guangdong's Audi car came down from the Ronghu High Road, it was another scene. "The comparison between the monotonous barren grassland township on the high road and the domineering modern city in front of you is immediately obvious.

He came to Shanghai five years ago. At that time, he was just an ordinary teacher in a key middle school, and the tour fee was quite the same for a tour group. What Xinglin Guangdong's vision at that time was that the gap between Rongcheng and Shanghai was also to Shanghai. With a sense of strangeness in this city, only an air of indifference can be felt.

And now Lin Guangdong feels that he is here to conquer-traffic cities this time, but his fashion. A landing point for cultural magazines will extend from Shanghai to Beijing and Tianjin to cover Jiangsu and Zhejiang.

Su Can said that an umbrella magazine expresses the spirit of a person, so Lin Guangdong feels that this is his impression of reflecting the name Lin Guangdong into this garden with his own spirit.

The contemptuous expressions at the Western Media Conference will always make them admire. Soon many people will know who Lin Guangdong is, who is a rookie who is rising like an iron fist in the media industry.

Lin Guangdong booked a chain hotel on Nanjing East Road and called Su Can, "When I get there, you can see when I am free. I will come over. Don’t run out at your school. Hang up the phone. Lin Guangdong feels a little secluded. Some people know that his biggest boss was a student from Nantah University. It would be wonderful to have a look on his face.

However, many things in Lin Guangdong’s contact are not surprising, just like the children of some family business bosses who began to look for human resources for the family business in college. It is not a few that Lin Guangdong has encountered each other at the western media conference in Chengdu. It is a student of Shanghai University of Finance and Economics, and a woman who is secretly discussed by many people at the scene. Not too beautiful, but the beauty of the meal made many people "tempted" at the scene. The business card given by the other party is already the general manager of a media company. This media company was just established and it was a platform funded by his father to dig himself. In the past, there was no lack of teasing in the process of recruiting oneself with an annual salary of 200,000.

Lin Guang$$: A little stupefied. He was just a poor teacher a few years ago, but he never expected that now that he is regarded as a famous figure in the western media circles, he would be photographed by the "noble family" in Shanghai.

He still refused if his life was absurd, he would continue to work absurdly for a boss who is still in school but controls a lot of money.

Su Can and Lin Guangdong met at a Thai restaurant outside the school.

This Thai restaurant usually has a lot of students. Of course, ordinary students will not choose to eat here because the food is much more expensive than the school cafeteria and the surrounding snacks. Of course, opening a store in front of a school like Nanda does not have to worry about losing money because In this university, there are quite a lot of pocketbooks for big-cent students.

A small group of people around looked at Su Can and looked at Lin Guangdong with a smile and said, "Heh, you can't tell if you are a celebrity."

Su Can looked around and saw that some of the people who were pointing seemed familiar. After thinking about it, I remembered that the Nantah students who had appeared in Du Dawei's dinner party before and the foreign students from other schools seemed to have a good relationship.

So Su Can knew what they were pointing at. That night, he and Lin Luoran left first, but Lin Luoran turned off his mobile phone and then the next day Zhang Xiaoqiao’s mobile phone was turned on. Many people called and said that this was a bit rather unpleasant. I believe this is a misunderstanding, but it is hard to tell that he Su Can abducted Wei Dingding's female partner in the middle of the night.

This incident made David Tintin and Du Dawei very upset.

Xu Haiqing also called. Zhang Xiaoqiao especially explained to him that Su Can came back after them. Zhang Xiaoqiao was also a little upset. I don’t know what kind of people you are. Isn’t it clear that everyone knows how suspicious they are doing such a big battle? You need to look like your roommate Su Can. You Wei Dingding may not really belong to Lin Luoran.

Su Can feels that he is okay, but the things circulating from the outside are really a bit unbearable. Said that the department flower of Shanghai International Studies University and him Su Canye did not return to the night and fled in the middle of the night. There was an ulterior ambiguity between the two of them. The relationship makes Su Can dumbfounded.

"Don't ignore them, let's continue." Su Can pulls back Lin Guangdong's gaze. In fact, as Lin Guangdong at this stage, it is reasonable to say that he will not pay attention to the gazes of these students. But after all, Su Can is in front of his boss. Su Can is not more interested in Su Can's actions than others. He should know that at this stage, a money-oriented society is full of material desires. The power brought by wealth can almost achieve anything that ordinary people dream of.

It is difficult for him to imagine how a person who has been starting a business since his school days and has a large amount of wealth can still study the boring big books in the school to get credits and score points?

This is also what Lin Guangdong needs to learn. He has been learning Su Can's adventure movies. When a group of people find King Solomon's treasure through the treasure map, the horror and greed on those faces will undoubtedly be revealed.

For Su Can, the wealth he holds is also that people of his age are almost uncontrollable. They have shed their own age, experience and even responsibility, and master the wealth that can control others. If they do not form a wealthy mentality, they will inevitably become impetuous. Many societies. The children of the rich negative people reported above are of this kind, but Su Can is of a different kind.

Wealth actually has weight. It takes considerable retrograde and determination to be able to control huge wealth. Lin Guangdong has always been very interested in what kind of belief makes Su Can possess the mentality and ability of more peers.

But he couldn't see it, he just felt that this young man was indeed different.

"This is a sorted financial plan. You can see that there is a "Drift! Shun Ye" question." Lin Guangdong put the information book in the bag in front of Su Can. This time he came alone to exercise at the University of Missouri University in the United States. Came out. Foreign media operations require only a few people. Sometimes four or five can support a large set of systems. The operation of the system is truly one-hundred, so this spirit should also be used in his Polo media for the current one. Above the magazine.

The compiled financial plan includes the investment of the Dunhuang Reserve Group! $ Method of investment ratio refinance! $ Method budget plan profit plan cost control and other aspects.

The level of writing of this plan proves that Su Can’s trip to the United States for Lin Guangdong and Jiang Ming to attend a meeting with high-end media people did not achieve nothing and brought back many advanced ideas, which are almost blank in China.

Sometimes the limitation of time and space lies in this. I believe that no one doing this at this stage will be worse than Su Can’s IQ, but Su Canqian’s prophetic awareness of the situation of those prophets is enough to make people with first-rate IQ not necessarily be able to imagine. Span.

So why modern society attaches so much importance to experience. Experience is also an important part of intelligence.

"Foreign standard magazine business plans will list three-year asset-liability ratio profit and loss statement and cash flow statement. Here we have also measured the income and expenditure of the first year and will also count in the next, but we preliminary estimate the magazine. If you want to make a profit, you have to withdraw your investment after two years! Give me four years."

The four-year investment return period is long for Su Can, which means that Lin Guangdong's "Fashion Culture" can only be profitable after his university graduation.

In this magazine, the newspaper group used the issue number and the equity held by the magazine to remove some sporadic equity. The yin branch of the "Fashion Culture" magazine was injected by Su Can and invested nearly 6 million. So according to the general It is estimated that after four years, the magazine will receive 10 million in the previous year. According to the value-added in the later period, it will be estimated to be more. Of course, the most important thing for a magazine is the influence of the industry. Culture is the most important thing.

And mastering a magazine like this is extremely beneficial for its own commercial layout promotion. The hidden publicity effect brought by it also has unlimited potential. After that, the main body of this magazine has risen from profit to a more important information. Brand channel. The interlocking effects brought about by the collection must be one after another.

Of course, we can't consider that so many magazines will definitely be created at the beginning! Turning losses into profits is the main method and day of the current stage in terms of assets and liabilities.

For Su Can, the sweetness tasted is too much. Dunhuang Mall itself also has a debt period and a market cultivation period, but it miraculously ushered in a sales climax and spring has opened an alternative situation. Many people in the industry say This is a "miracle" born in Chengdu's retail industry, and Shushan Stationery has also directly formed a strong influence because of the stationery trademark patterns that Su Can provided by Su Can. Going well, this healthy sales market has promoted the rise of Shushan Stationery.

But now the same opportunities will not come out one after another. In the next magazine operation, if both of them are lucky, now they have to work hard.

"Let me say that the profitability of a magazine is nothing more than value-added OEM. One point is the user's subscription, and the second is from advertising." Lin Guangdong analyzed, "If a magazine that has been in business for two years does not reach marriage The user subscription rate is a failure. Of course, we want to rely on subscriptions to reduce assets and liabilities at this stage is too whimsical, so we have to start with advertising. It is nothing to win large and influential advertisers for our magazine exhibition. So you think there will be countless people who say that this brand’s advertising in the second half of the year was actually put on their magazine. This magazine can attract such advertisers. It can also make other customers trust our magazine. Increase influence .

Su Can smiled and tapped on the information on the desktop. "This is probably the most difficult thing. It's the key point to win large advertising customers. You have to take the lead as soon as you face the difficulties."

"I have a well-known media person in the United States who once taught me how to operate the nine-style advertisement of "Dugu Nine Swords". The first is to cast the net on the ground. Let us release the orders or recruit some temporary salesmen on a large scale. We will explain to the customers by calling and faxing them and waiting for them to call for consultation automatically. This is obviously undesirable. We have not yet reached such a big name. In the second type of running action, we personally went to interview these customers to see what they did to recruit us. Obviously, I intend to use this set this time. I went to fight them personally.

"The major customers on the market are not fuel-efficient lamps. It's not easy to tame." Su Can appreciates Lin Guangdong's courage. "Which major customers have you contacted?"

"Seth Camera's agent in China next year, Seth plans to put five million ads in China next year. One million is to face the magazine channel. Tomorrow, I will make an appointment with them, Fan Zhi, Liang Fan, and I will meet you at two o'clock tomorrow afternoon.

Lin Guangdong's handwriting is very big. I want to eat the advertisement of Seth Camera Agency. Although Seth cameras are mid-to-high-end products abroad, they are still very marketable in China. Don't worry about putting the advertisement out?

The other party agreed to the meeting with Lin Guangdong so easily? Of course, Su Can can’t question Lin Guangdong’s efforts in the southwest. His life in the southwest is obvious to all. Lin Guangdong is very proud and critical under Wang Bo’s administration. The important thing is that he can make people feel confident. Otherwise, how could the provincial newspaper open up? The issue asked him to let him go to make a domestic magazine.

However, Su Can feels that the space that Lin Guangdong, who has just changed his name in the past, gave him a room for negotiation is so smooth that Su Can always feels uncomfortable.

On the second day, Che Dou Lin Guangdong's Audi appeared on time at the south gate. Su Can dressed in casual clothes and sat in. Lin Guangdong looked surprised at Su Can.

But then I think about it, even though he is dressed in a suit and stilettos to look seriously, after all, as the boss behind the scenes, Su Can is still very different in age. I really want to dress up like myself. I used to play with the gang one by one in the business field. The eyes of a character who has been staring at him for many years will not show seriousness, but rather look funny and nondescript, but he will only think that Lin Guangdong has brought a follower.

And Su Can's casual feeling is naturally different. On the contrary, it makes people think that Lin Guangdong will not be emboldened, but a very relaxed atmosphere.

Lin Guangdong's Audi took Su Can to Huaihai Middle Road. There is a building that looks absolutely unattractive, but it is indeed a very shabby clubhouse in Shanghai.

This clubhouse is an old-fashioned office building of a government agency. It was later moved and left idle. It was bought by the Hong Kong Group and then brought in the best things in a low-key manner. Top-level ready-to-wear paintings, bartenders, Persian carpets and various antiques created a faction. The style of postmodernism.

It is said that when it opened, it was very grand and then turned to a low-key, in line with the low-key temperament of mainstream Chinese businessmen. It quietly became a private place for a few people in the cultural plot of some clubs in Shanghai to gather cigars and drink whiskey. Without a certain level of circle, there is no access to these hidden social systems in the depths of Huaihai Road.

When he set foot here, Su Can knew that today's premonition was very bad. It was a feeling of incompatibility.

The three-story building in front of him gave him a strong sense of rejection. Perhaps today's style is completely different from that of Lin Guangdong and him.

The decoration is somewhat retro. The floor is carpeted and the black leather chairs and coffee tables that make good use of space are small and compact. There are already some middle-aged men in their 30s and 40s who wear various clothes and sit in groups.

A small number of two people sitting against the wall. The beautiful woman's slightly deliberately giggling ka and pretendingly innocent babble made the surrounding men fidget and look at it with a smile from time to time.

Lin Guangdong, Su Can, this combination is still very eye-catching. The two people walked through the hall under the leadership of the manager. Someone looked at them and went up the stairs of the old government office. Lin Guangdong was still responding to whether a girl just now. A model for a magazine.

A room manager on the second floor near Huaihai Road knocked on the door. There was some lively noise in the door. Lin Guangdong and Su Can walked in together.

Two short and one long three pieces of oak sand arched the middle one, which was long and several weeks apart. Four or five people were sitting between thirty and fifty years old. There are a few kun packs on the playing table. These are more obscure, direct banknotes that can be counted by stacks.

Seth camera agent Fan Zhiliang saw Lin Guangdong and waved, "You are here, Xiaolin, how come we just sat and played a game?" The person next to him immediately vacated his seat.

Lin Guangdong and Su Can exchanged their eyes and nodded their heads, "Then play a few Su Can naturally find a seat in the room and sit down at will. Now it's only around three o'clock that I want to come to these people. There is still a while before he really gets into the subject after sitting down, but Su Can sees his acquaintances.

Last time Du Dawei’s friend’s house was the chief representative of the Avril Lavigne Group. Wavy Roll was stepping on Italian leather shoes and his feet on the carpet. Obviously, he was cruising. Su Can got up and walked over and reached out. "Let’s play together last time." Passed by Zhang Zhi.

"You are that Dawei's friend." Su Can nodded and shook hands with him. Zhang Zhi unceremoniously moved a chair and leaned against Su Can and sat down. He followed his mother and stayed here with enough memory. I have seen a few beautiful women below, but the elders are not easy to leave. At this time, I met Su Can and found someone who could chat and rubbed his gloves. They almost said, "My buddy, I support you. The Japanese student talked to me last time. I can't understand what you said. I dare not say how good it is, but at least it makes people say it heartily!"

"And the most wonderful thing is that you hit every sentence to the point. After you left, those international students who finally felt admired for you, I smashed them. In turn, this group of people admired you so much. I said these. International students can't follow them. The more you follow them, the more they look down on you. You have to fight with him for reasons before they think you are strong enough.