Chapter 31

The clothes designed by the designer are to be marketed, and all designers take the first professional course, the teacher will emphasize that the clothes should be designed for the customer group.

Su Meng as a designer sent by the head office, but even the groups served by the company are not clear, it can be said a great dereliction of duty.

Bill and the others at the meeting looked at the elegant woman on the cover wearing a coat, wrap skirt hips and ankle-high boots, and couldn't help but whisper about it.

"Hasn't our company always been aimed at young women? This outfit is too elegant and mature, it can't be that designer Su is mistaken about the customer target, right?"

"I thought she was sent by the head office, so she must have a few brushes. I can't imagine that she can't even figure out the most basic customer group."

Bill's brow was furrowed tightly, his sharp eyes looked straight at Su Meng, his hands clasped his chest and said unhappily, "Su, the work attitude must be correct!"

This is not a heavy word, but said in front of everyone in the company, even if it is a very heavy word.

Lin Xiyu laughed contemptuously.

Su Meng said without changing her face, "Bill, how about you take it easy for a moment and spend a few minutes to hear my explanation?"

Bill nodded and gestured for her to continue.

"I know that probably everyone here is wondering if I'm mistaken about the customer group. But I am absolutely not mistaken!"

"Since its creation in 1950, VG has been dedicated to the design of clothing for young women, with the age group concentrated between 18-25 years old, and the main clothing positioning for the past thirty years since the influence of designer Vonte in 1980 has been hipster."

Lin Xiyu listened impatiently, "Su designer, you only have five minutes, so do not waste on these information that can be found by relying on Baidu encyclopedia, okay?"

Su Meng nodded and sped up her speech slightly.

"18 to 25 years old, according to the growth trajectory of young people in China today, contains two stages. 18 to 22 years old, they just graduated from high school to start college life. 22 to 25 years old, the three years, is the initial entry into society. The customer group in the first stage likes trendy brands, and our company's products have fatal attraction to them, which can also be found at this time through market research. But for the young people in the second stage, the various kinds of hipster clothes we design are not so suitable because they have to join work and even attend some formal occasions."

Su Meng's words brought contemplation to the faces of Bill and the others.

Bill was a foreigner who might not feel so deeply. But the other native-born Chinese in the conference room couldn't help but nod their heads and agree with her.

For many young people who have just graduated, the most difficult problem is buying clothes.

Buying the brand you liked in college can look childish. But to buy the clothes of a mature man in his thirties, it will look too mature and look out of place.

If there are clothes that can neutralize these two styles, they will certainly be liked by young people who have just graduated.

Lin Shishu couldn't help but interject, "We've been designing this way for the previous thirty years, and sales have been going high for the past few years, so there's no need to adjust the style at all, instead we'll lose our original user base."

Bill nodded approvingly and looked at Su Meng, waiting for Su Meng's explanation.

Su Meng laughed instead, "Designer Lin, you're wrong about that. It is because our style has remained unchanged for more than thirty years, that's why the company's clothing sales went down year after year in the five years three years ago, and that's why we came to China to open a branch."

VG as the first in the F country clothing to open a branch in China, at that time do not know how many F country peers ridicule.

But when the financial report came out that year, the exponential rise in clothing sales and profits hit many people in the face, stimulating F country clothing brands to open branches in China.

Bill couldn't imagine that Su Meng would dare to say this, so he coughed in shock.

Su Meng finally concluded, "The world is not eternally unchanging, our clothing style naturally cannot be eternally unchanging."

Lin Xiyu was blocked from saying anything.