v2 Chapter 933： Buy box office

Only one weekend after its release, "Star Wars: The Force Awakens" has set a series of box office records.

"Premier midnight record: US$72 million; Friday box office and single-day highest box office record: US$165 million; the first film with a single-day box office of 150 million US dollars; the fastest box office of 100 million US dollars, 100 million A film of US$50 million and US$200 million; the December premiere box office record, which is four times the original record holder "The Hobbit: An Unexpected Journey" of US$84.6 million; IMAX’s highest record at midnight and IMAX’s highest single-day box office of 34 million US dollars and the first weekend box office record of 70.1 million US dollars."

"Large-scale screening of the film’s first weekend single-library record: US$75,000; breaking the UK, Australia, Russia, Germany, Sweden, Norway, Finland, Austria, Poland, Denmark, Romania, Hungary, Bulgaria, Croatia, Ukraine, Iceland, Serbia, The box office record of the first weekend in New Zealand and other countries ranked second in the box office history of the first weekend of France, Belgium, Israel, and Chile; the box office record of the world premiere of IMAX: 98 million US dollars; the box office record of the first weekend in North America: 344.51 million US dollars; the first weekend of the world Box office record: $595.15 million..."

Ivanka Trump then watched the North American film market's January and February schedules. In these two months, there were no heavyweight films released, which means that they failed to comment on "Star Wars: The Force Awakens." "With the existence of a film that has truly formed an impact, what height will the final box office go to?

She will always pay attention to the situation of this film.

No one can say what height the film will eventually go to, and no one is sure whether it can break through the "Avatar" global box office of more than 2.7 billion US dollars.

But if you want to get a high box office, Duke is very clear that even with today's popularity, it still needs to increase the intensity of publicity and marketing.

After "Star Wars: The Force Awakens" both broke the "Avengers" North American first weekend box office record and the world's first weekend box office record, another Duke company immediately sent a congratulatory message.

Marvel Pictures released a new poster on its official Twitter and instant sharing and multiple websites. In the poster, the brains of the Avengers and the commander Captain America hang a golden medal on BB-8 Above the neck.

This is also the tradition of North American film circles. And this tradition is derived from George? Lucas and Steven? Spielberg.

That year, after "Star Wars" box office surpassed "Jaws", "Jaws" director Spielberg sent a picture to congratulate "Star Wars" director George Lucas; later, "Jurassic Park" box office exceeded "Star Wars" "Lucas also sent pictures to congratulate Spielberg.

at the same time. Duke also posted pictures on official Twitter and instant sharing, linking the entire Avengers’ black widow Natasha Normanoff and Captain America Steve Rogers to formally contribute to "Star Wars: The Force Awakens" Rey and Moe God BB-8 sent an invitation to join the Avengers...

Movie fans in North America immediately opened their minds.

"Does the Marvel universe need to be unified with the Star Wars universe?"

"The Skywalker family joins the Avengers and fights alongside the US team and Iron Man? Oh. My..."

Obviously, Duke is to promote and cause topics, not just "Star Wars: The Force Awakens", Joe Russell and Anthony Russell brothers directed "Avengers 2: Age of Ultron" will be next May. It was released to promote the film.

There is no doubt that starting from the second phase of the Marvel plan, Captain America Steve Rogers has become extremely important, and the plans for many films will revolve around Captain America.

As a result, Duke's personal signature on instant sharing became strange.

Under his instant sharing message, such a special tag is added.

"He is regarded as a symbol of the American spirit."

"His strength, speed, and endurance are far beyond ordinary people."

"He made outstanding achievements for the United States and the world in World War II."

"He was given an alloy shield as hard as his will by the government."

"He led the Avengers from birth to death. He won impossible victories time and time again."

"He is not a born hero, nor does he have an immortal body like steel. He is just stronger, brave and witty than the average person."

"He can ignore life and death for the people, and he can do everything for freedom. He believes that as long as we work together, there is no enemy that can't be defeated."

"He is Captain America—Steve Rogers!"

Publicity in the North American market has become hot, and Duke has also relaxed the promotion of "Star Wars: The Force Awakens" in the Chinese market. Although the release time on the other side of the Pacific is more than half a month later than the global release, but this On the one hand, it is also a good thing. After all, following the trend to watch this kind of thing not only exists in North America and the Western world, but also across the Pacific Ocean.

"Tina..."

On the business jet flying to New York to participate in the publicity announcement, Duke closed the document in front of him and said quite seriously. "Tell Warner Bros. and Phil, the head of Warner Greater China, that I don't agree to this."

Tina Fei, who was sitting opposite, nodded, immediately turned on the computer and prepared to send the email.

99.9% of Hollywood directors will not have any right to speak in the process of film announcements. Of course, Duke is an exception. As long as he strongly opposes it, Warner Bros. and Warner Greater China will certainly not continue.

What Duke is opposed to is actually very simple. Phil of Warner Greater China suggested that when "Star Wars: The Force Awakens" is released in China, like most popular Chinese movies, it will take secret box office sales in the first week. Marketing methods in order to make the film’s box office look dazzling enough to increase the film’s appeal to passersby.

In the Chinese film market, this is indeed an effective publicity and distribution strategy. People like Duke do not have the so-called ethics and cleanliness. As long as they can bring enough promotion to the commercial performance of the film, he does not mind using it. Some obscure means.

The problem is that such a strategy is suitable for domestic films on the other side of the Pacific, and absolutely not suitable for Hollywood films as foreign invaders.

Things like this cannot be completely kept confidential. Once leaked, they will definitely be attacked by media and film companies on the other side of the Pacific, and they will be targeted by everyone.

Simply put, this strategy is only suitable for local movies, not outsiders.

Although there are fierce competition between local film crews and film companies, they are always inextricably linked. Even if they are exposed using such methods, they cannot be stalked, because most of the local properties Popular movies are doing this, this time you expose others, and the same treatment will fall to yourself next time.

They naturally have no such worries about Hollywood movies.

The release time of "Star Wars: The Force Awakens" is not good. Duke knows this very well. First, December is the domestic protection month that the other side Scissors never recognize, but it really exists; Clarke and Lucas Pictures rejected China Film Group's request for investment.

Unless the top executives of Duke and Lucasfilm get into their heads, they will accept foreign investment in projects like Star Wars, even if the other party only needs a box office share.

Tina Fei sent an e-mail quietly. Duke was still thinking about this matter. Based on his previous experience in the last few years, he speculated that the other side of the Pacific is undoubtedly in an era when this kind of publicity strategy is widespread, and Greater China cannot be blamed. District Phil thought of this unreliable strategy.

If everyone does it and you don't do it, you will obviously be at a disadvantage.

Duke unconsciously remembered the last year of his experience, vaguely remembering that it was a Saturday, reflecting the third part of a certain film by Bruce Lee’s master, and staged a film that may be Chinese film history. An unprecedented release performance. At that time, he and all his colleagues in the film industry were fortunate to witness this day that might go down in history.

In the middle of the night, there was a theater showing the film. When there were almost no tickets for the middle rows of seats for the best viewing, the first two rows of several theaters were all sold, and the late night fare was always discounted. Up to 111 yuan and 203 yuan.

Anyone who has watched a movie in a theater knows that the first two rows are the most unsuitable locations for watching movies, but they can almost be bought out. It is still in a few movie theaters with ticket prices exceeding 100 yuan. In the case where seats that are more suitable for viewing are available in the middle, such an abnormal purchase of a large number of seats that are not suitable for viewing, the "audience" wants to be a good person.

Not only that, but then in more theaters, all the theaters showing the film on Monday morning, all the pre-sale tickets were sold out. It was a working day!

If this happens in one or two theaters, perhaps it can be explained by accident, but how about multiple theaters suddenly appearing together?

It was a weekend full of miracles.

Naturally, this situation cannot be concealed from discerning people. There were a lot of noises on the Internet. Big Scissors also interviewed the company and the person in charge of the film. However, the board was raised high, but lightly and lightly photographed. ——This is just a personal action taken by individual movie studios in order to obtain third-party ticket replacement...

Whether it is personal behavior is not clear to anyone, perhaps only insiders really understand.

Duke knows that these methods can be used for domestic films on the other side of the Pacific, and it does not mean that Warner Bros. and "Star Wars: The Force Awakens" can also be used. In fact, these methods and the scissor investigation and even punishments that are better than nothing are normal. And the market will have local protection, even North America, which claims to be the most open, is no exception.

Knowing the existence of local protection, he insisted on slamming his head on it, which was purely seeking death by himself.

Indeed, according to the information passed from Warner Greater China, the domestic movies on the other side of the Pacific are already very crazy.

Even a famous director once said: "Are there any domestic films that can exceed 100 million yuan a day without buying more than 50 million yuan on the first day?" (To be continued.)

PS: 　　 ask for monthly and recommended tickets!