v2 Chapter 915： Adventure and loyalty

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Every weekend, the news channel of the National Television Station always broadcasts many highly influential comprehensive interview programs, and it also attracts a large number of Chinese audiences who are concerned about current affairs. These audience groups include both young people and middle-aged and elderly groups, even in the In this era of rampant Internet, the influence of this TV station on this land is still beyond doubt.

Phil, who is the CEO of Warner Greater China, sat in front of the TV on time during the prime time on Saturday and tuned the TV to the news channel as an important part of the "Star Wars: The Force Awakens" China promotion plan. The national TV station's interview with Duke will be broadcast on the prime time news comprehensive interview program.

In addition, Warner Greater China has also obtained relevant authorizations. This interview will later appear on some of the most important publicity positions on the Internet in the form of text and video.

Since Duke acquired Lucasfilm a few years ago, Warner Greater China and Lucasfilm have actively promoted the "Star Wars" series in this country, and now it has come to "Star Wars: The Force Awakens." 》The key stage of marketing in China.

Due to Big Scissors’ publicity restrictions on Hollywood movies, Phil was very cautious in the early promotion and marketing, except this time. After all, this is an exclusive interview broadcast by the national television station, and Big Scissors is equivalent to acquiescence.

However, Phil was still a little worried, worried that this interview was suddenly taken down, and it was not the first time that Big Scissors did such a thing. Just in the first half of this year, Quentin Tasino directed "Rescue "Jiang Ge" was just released here, but was suddenly withdrawn temporarily by big scissors...

Such worries did not happen, and the interview program started on time.

Phil has been in the Far East for so many years. It is not a problem to understand Chinese. Like all interview shows, the opening of the show is an introduction to the background of this interview: the significance of the "Star Wars" series to American audiences has long gone beyond the movie itself. , And derived into a kind of culture, full of all aspects of life. Although ten years have passed since the last Star Wars movie, the craze for Star Wars has never retreated. Compared with this feeling, the mass foundation of Star Wars in China is not that deep. This brand-new work directed by the famous Hollywood director Duke Rosenberg is more like a gift for a new generation of movie fans, and it is another "big attack" that the Star Wars culture has penetrated the world.

"The audience does not need to have seen the first six movies to enjoy this movie. They can start from this movie. "The Force Awakens" is the beginning of Star Wars in China and the world." As the director and According to Duke Rosenberg, the producer and owner of Lucasfilm, the strategic significance of the film can't be better understood.

A new star wars wind has blown, and the momentum will be greater and the scope will be wider.

This film is not only determined to attract young audiences. There are even more seniors like Harrison Ford and Kelly Fisher to maintain the "old soup flavor" of the entire series.

In addition, there is George Lucas, the creator of Star Wars, as a consultant, and senior Star Wars fans do not need to worry.

In short, the two major worries about the new "Star Wars" (whether it can be liked by Chinese audiences; whether it can be liked by old fans) have been resolved by the creators one by one, saying that there is no need to worry.

In our interview, director Duke Rosenberg also revealed a lot of shooting details and behind-the-scenes stories in the interview: "How the new robot BB-8 is manipulated and filmed; Harrison Ford was suddenly injured to the crew Influence; how were Daisy Ridley and Wu Yanzu selected, and who is the most senior Star Wars fan in the crew; the heroine is actually Chubaka’s distant cousin?"

Let us follow Duke Rosenberg into this galaxy. far. far. away...

For propaganda in China, Duke will naturally focus on Daniel Wu, and the interview started soon. The topic touched on Daniel Wu.

"Before the selection of Wu Yanzu, his role was written. You may not have noticed that every character in all "Star Wars" movies has an important common feature."

In the interview program that was broadcast, Duke used quite fluent Chinese to talk to reporters. In the ears of Chinese audiences, his Chinese level may not be as good as Dashan, but he would kill 99% in seconds. The foreigners can easily arouse people’s favor.

The Mandarin spoken on the TV was far more standard than Phil, who almost made his home in China. "All the characters in this series have a common emotion, which is'despair'-desperation caused by desperation, so desperate. Based on different despair. They desire different things and perform differently: Lu Ke desperately wants to leave that ghost place and escape from the farm where he is imprisoned; Princess Leia wants to help her father and make him understand this; Han Solo desperately wants money-what is money to him It all works; Lord Black desperately wants to rediscover his plan."

"There is no middle ground in this world. Having characters with different desires makes this series more exciting. So you have to write the desires in the heart of the characters, and be able to show them truly. At the same time, don't forget to use humor. In George's original movie , Perfectly mastered this delicate and peculiar balance. Every character is desperate. It is really interesting to see the power of these combinations. So we are looking for actors who are very interesting together, Wu Yanzu It is such a candidate."

The female reporter asked, "Why choose a female character as the protagonist?"

Hearing this question from the reporter, Phil couldn't help but laugh. He naturally understood the reason, that is, today's large-scale movies are all pleasing to female audiences, and the female market is becoming more and more important to movies.

But he knew that Duke would definitely not say that, and it was true.

"The heroine Rey is a product of this era. My team and I are aware of the power that girls have today, which was not seen ten years ago. I think Rey is like this. A sense of power and unlimited potential appears in this story. I think this will be very attractive to girls today."

Obviously, Duke's words are from the perspective of character creation, not the market. "Male characters have always had these characteristics, and the audience took it for granted. Now they suddenly become a capable female character. By the way, Rey Many mistakes will be made in the story. Watching how she learns lessons is also one of the joys of this film. She is an all-round talent, and I don’t think it’s such a charm to change to a male character."

The female reporter of the national TV station brought the topic to the big villain again, "Can you introduce the villain Kylo Ren? In all the protagonist posters published, where is his unique appearance and inspiration? How do you plan to build him character of?"

"Okay, but I can't tell you too much. In this movie, we need a representative of the dark forces. Of course he is not the only villain, but he is the key figure in it. He comes from a mysterious group called 'Len Knight', his name also comes from this. You will see them in the movie and you can see that Kylo Ren is one of them.

For the need of publicity, Duke also revealed some relevant content appropriately, "The entire Knights are in this special appearance. The role they play in this film is equivalent to that of Lord Black in the previous movie. But you absolutely You can’t break your fingers and say,'We are going to have a new Black Lord!' We know that he must be a brand new character. So when designing this character, we must start from both the aesthetic meaning and the background story."

Phil could see Duke thinking on the TV screen, obviously he was carefully using the words to avoid spoilers in advance, "His character is proud of Lord Black, which means that he comes from a place that knows Lord Black. This This is the floodgate for my pressure release-not only the audience, but Kylo Ren also knows Lord Black. This gives us some tangible themes that we can dig out and give him a name. This guy may admire the cause of the Empire. , He may regard Lord Black as the ultimate force to be seduced by the bright side."

The interview is still going on. The whole program lasted nearly an hour, and it was all interviews with Duke, which also made Phil feel his job a little easier. He knew the name Duke Rosenberg, in this population What kind of popularity and influence are there on the many lands.

With this interview from National Television, Warner Greater China can formulate a series of related marketing measures.

This episode of the show came to an end, and the interview with Duke has ended. What is being played is some introduction to "Star Wars: The Force Awakens": Although the shooting budget of "Star Wars: The Force Awakens" is large, director Du K. Rosenberg has been committed from the beginning to ensure the emotional authenticity and hand-crafted texture of the film, rather than the overly gorgeous CGI effects like some science fiction movies and action movies.

Before ending the brief exchange with us and preparing to go back to work, Duke summed it up like this: "Of course I want to say that this world does not need to be reminded of the existence of positive and hopeful, but the first "Star Wars" is in the field of movies. Born under the background of dual cynicism with the real world, people feel that they are surrounded by betrayal, crime, and corruption. And "Star Wars" reminds people that love, adventure, and loyalty still exist in the world."

"I think "Star Wars 7" is in keeping with the spirit of the original "Star Wars" trilogy. You will connect yourself to this world that gives you strength and goals. This message may be more than you think Closer to reality."

Now, hungry audiences all over the world seem to have accepted the message, felt it, and agreed with it. (To be continued.)

PS: 　　 ask for monthly and recommended tickets!