v2 Chapter 880： Monitor the rise in fares

This event also increased the popularity of "The Dark Knight Rise" to a certain extent. By the end of July, the North American box office of the film reached 585.21 million US dollars, and the global box office combined successfully exceeded the 1.4 billion US dollar mark, reaching 14. As much as US$22.84 million. △,

Despite a series of negative events, "The Dark Knight Rises" has achieved great success no matter what.

Compared to "The Dark Knight Rise", "Alien Battlefield", which was screened even later, has been discontinued from North America. The North American box office has accumulated less than US$50 million, and a loss is an unchangeable fact.

The failure of this super giant system triggered a series of chain reactions.

First of all, Andrew Stanton, one of the Five Tigers of Pixar Studios, thoroughly sees that his thoughts and ideas are not suitable for live-action movies. It is indeed the case. Some things are very touching when they are put in animated movies. In a live-action movie, that is the out-and-out poison.

For example, the relationship between Walli and Eva, if it is not a robot, not in an animated movie, such a relationship can only be said to be bloody.

The fact that it is an animated film makes this all sublimated.

Andrew Stanton temporarily lost his mind to continue directing live-action movies and returned to Pixar Studios to prepare for the sequel "Looking for Dolly" with peace of mind.

The failure of "Alien Battlefield" also led to the resignation of Richard Rose, the chairman of Walt Disney's Disney Studios, which further disrupted Walt Disney's high-level power structure and made the Disney management with constant internal friction even more chaotic.

On the other hand is David Ellison’s Sky Film Studio.

This box office fiasco is expected to bring more than $100 million in losses to Sky Studios.

However, the debts of Sky Film Studios will be stripped separately, and there is not much to do with Duke's acquisition of this studio.

In Sky Film Studio, David Ellison is standing behind his desk. Seeing the assistant quietly tidying up his personal belongings, the film studio that he worked hard to create and worked for for several years no longer belongs to him after the formal signing of the transfer agreement yesterday.

Willing? Entered Hollywood for nearly ten years and had success. There have been failures, but David Ellison has never been reconciled.

What's the use of unwillingness? Leaving Hollywood is his only choice now, and it is also the wisest choice.

Otherwise, it will be too late when the fire is really burning.

With a long sigh, David Ellison took the lead out of the office. The assistant followed him holding a box, and the two were walking along the corridor, when they were about to leave. I ran into someone who was receiving Sky Film Studio head-on.

Walking in front of those people was a woman with curly brown hair, Tina Fey, Duke Rosenberg's right-hand man.

Seeing this woman, David Ellison couldn't help but jump out of anger.

If it wasn't for Tina Fei, he would probably not end up today. The people at Walt Disney revealed to him that they had been in contact with Tina Fei and this woman was not willing to be an assistant for a long time. So his people found her and promised her great benefits. I got news about the four movies "Robin Hood", "Genesis War", "Super Warship" and "Alien Battlefield".

Then, these four films with investment of more than 150 million U.S. dollars brought him a brilliant record of four consecutive fights...

He was blind at first, so how could he believe that Duke Rosenberg's most loyal dog would betray his owner?

Seeing the oncoming David Ellison, Tina Fei didn't say anything, she still looked plain. It seemed that only an unknown person came over.

She really didn't care about David Ellison, and what the other party thought had nothing to do with her.

In Tina Fei's view, this is a wealthy son who relies on his family and father. His abilities can only be described as mediocre, and even far inferior to his sister who is famous in the independent film industry. Without the support and presence of Larry Ellison, I am afraid that Hollywood would have no place for David Ellison.

"For such a person, how can you compete with Duke?"

With such thoughts in mind, Tina Fei and David Ellison passed by to take over the film studio that was destined to merge.

With the arrival of August, North America also ended another hot summer vacation.

Although the film industry is facing more and more competition from other entertainments, the North American box office for this summer holiday is still up compared to last year. However, for industry insiders such as Duke, they also understand that the increase in the North American box office is not a matter of observation. The rise in movie attendance is more due to the increase in movie ticket prices.

For consumers who like entertainment activities, the moment can be described as a golden age, with super-blockbuster films swept in, and a series of giant screens are overwhelming, stimulating the audiovisual enjoyment of audiences all over the world. As the commercial value of the entertainment industry becomes more and more prominent, More and more high-quality TV series are also coming out, and the TV entertainment industry is more prosperous than ever.

Of course, there are many live entertainment to choose from, such as sports games, concerts, and various other comprehensive media performances.

In this climate of increasingly fierce competition, according to common sense, film distributors will be more cautious and strive to maintain a balance of payments, and even appropriately reduce profits to benefit consumers in order to consolidate their market position.

But the facts are quite the opposite. A survey obtained by Duke shows that movie ticket prices are slowly rising quietly.

According to a spontaneous survey conducted by the National Association of Theater Owners, the average price of a single movie ticket in North America this year has exceeded $8, reaching a record high.

This is a leaping increase of 26 cents, nearly 4% higher than the average ticket price of the previous year, and last year's movie ticket price itself is already a record high.

However, the North American audience is not very repulsive to this small increase.

Audiences always pursue audio-visual enjoyment. Despite the rapid development of home theater products, the visual experience of movie theaters will always be bigger and better than those at home. In particular, special picture effects such as ima movie theaters and 3D technology are becoming more and more popular with audiences. These technical means can Help increase the immersive entertainment experience, and it is still moving forward.

The ticket price of ima is 3 to 4 dollars higher than that of ordinary movies. The audience’s pursuit of better audio-visual excitement can easily increase the value of the movie. For example, the summer movie "The Dark Knight Rises" was released, and a large number of ima movie tickets were lost. Fans rushed to buy it, instantly raising the average ticket price of the entire summer stall, creating a record high of US$8.13.

Movie companies and theater companies are profit-driven, and now is the future, but they also know that they must further reduce risks in the fierce market, so they must become smarter and choose 3d more.

Nowadays, film companies pay more and more attention to movies and action movies that are suitable for the whole family to watch together, especially pg-13 movies, there will be a combination of the two instead of simply shooting everything into 3d. Because they know that audiences want a better cinema experience for the subject matter they want to watch, and they are willing to pay more for it.

In this digital age, audiences are becoming more and more sensitive and critical of high-quality pictures and sound effects, and quality comes at the expense of cost. Large chain cinemas have spent a lot of money to upgrade their sound systems, add digital projectors, and follow suit. These expenses are allocated to each audience member.

This is a typical small increase. Consumers generally don’t mind, because they have seen or heard the direct benefits of the theater upgrade. If the audience can hear the clear and shocking surround sound, instead of the intermittent crappy sound, in order to give it They pay for the difference, and they won’t mind paying 50 cents more than eight times ten times a year.

In addition to equipment needs to be upgraded and theaters themselves need to be refurbished, the front-end costs of chain theaters are also increasing. In order to occupy a better market position, both large and small theater brands, from independent and high-quality chain theaters such as landmark, are trying to take the high-end route and strive for audience groups above the middle class with changing tastes.

This not only means reserved seat services, luxury lounge chairs in the lounge area and selected gourmet packages, but also more service staff and better parking facilities. The customer’s experience of the service has a great influence on the overall impression. Good service can make The audience feels that their movie-watching experience is very high and they can be freed from the chaotic and trivial daily life.

Because it exceeds general inflation, the increase in movie ticket prices may seem obvious, but in the end, watching movies is still one of the most affordable forms of home entertainment, both in the United States and in most countries in the world. And region.

Unless you live in a big city with a variety of top live music events to choose from, concerts and concerts are still special and occasional events. Of course, the frequency of sports competitions is higher, but the ticket prices of mainstream events are much higher than that of movies, and regional, small-scale, non-commercial sports events have a limited number of fans.

TV programs, especially the unique, high-quality film and entertainment programs provided by streaming media services, are the most powerful competitors for movie theaters. Of course, the actors, directors, producers and screenwriters of these programs tend to be financially profitable, but they are also eager to express their creativity flexibly and tell attractive and challenging stories in their own way.

There is still enough space for the development of works from the two platforms of television and film.

Therefore, film companies and theater companies will continue to monitor the increase in ticket prices and keep them within a moderate range to avoid reaching a critical value. After all, as an audience grows older, the temptation to stay at home comfortably will be It becomes more and more difficult to resist.

However, the audio-visual enjoyment that movies bring to market-themed teenagers is beyond the reach of TV. (To be continued.)

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