v2 Chapter 869： Storm of public opinion

"this late……"

Opened the door, Duke looked outside and saw that the person knocking on the door was Tina Fei, his brows were slightly frowned. If it was the housekeeper Emma, ​​it would only be a housework, but the one who came was Tina Fei. , There must be an urgent business, "What happened, Tina?"

Although Duke’s eyes were dim, Tina Fei didn’t have time to wait for him to be fully awake, leaning on the door frame, and saying, “In a "Dark Knight Rise" screened in Santa Monica Commercial Plaza, a serious shooting occurred. ."

"What?"

Scarlett, who was wearing his clothes, just came over, "The shooting? How did it really happen?"

Duke's heart sank slightly, still remaining calm, and asked smoothly, "How about the casualties?"

"At least more than ten people..." Tina Fei shook her head, "I just got the news, the specific situation is not very clear."

"You continue to listen to the news." Duke looked back at Scarlett. "Change clothes."

Tina Fei left the door and went directly to Duke's study. Duke and Scarlett had a simple wash, changed their clothes, and arrived in the study ten minutes later.

Walking into the study, Duke immediately asked, "Is there any latest news?"

"I just called the Los Angeles County Police Department." Tina Fei was sitting in front of the computer, still looking at the screen. "They have already held a news briefing. It is estimated that there will be the latest news on the Internet soon, Li Sheriff Pace said the situation is very serious."

Duke has maintained a good relationship with the Los Angeles County Police Department since the filming of "Life and Death".

"Yes!" Tina Fei said, "I'm sharing relevant news immediately."

Hearing this, Duke and Scarlett hurriedly walked over, stood behind Tina Fei and looked at the computer screen. Not only were there relevant news, but they described the entire incident in a very detailed manner.

"At 0:30 this morning. The most tragic tragedy in film history occurred in the Santa Monica Plaza Cinema in Los Angeles."

"It was at the time when the famous Hollywood director Duke Rosenberg's "most likely to win the 2013 box office champion" superhero epic film "The Dark Knight Rises" was screened..."

"This film, which has been highly anticipated by many American media and fans, 30 minutes after its release, a tall man dressed in a purple costume, clown costume, and fully armed entered the theater's No. 9 theater. The man threw a smoke bomb first. Then he shot the audience while the smoke filled."

"After causing 12 deaths and 59 injuries (the data is still being updated), the man calmly walked out of the theater and was arrested by the police. When the police arrested him and asked for his name, the man said in a low tone-- I am a clown."

"This answer allowed the police to rule out the incident as a terrorist incident for the first time, and initially determined that it was a crime of imitation. Although the news released by the Los Angeles police has not been confirmed by more criminal testimony, according to witnesses at the scene. I also yelled when I was shooting wildly in the cinema—I’m a clown! These messages clouded the tragedy. This case became the second largest shooting in the United States after the 2007 Virginia campus shooting.”

Subsequently, more and more news appeared on the Internet, and people who experienced that nightmare sent out pictures of the scene through instant sharing. It is too terrible to describe the nightmare of Cinema No. 9.

The relevant situation has been continuously summarized to the Duke’s Manor in Malibu. Calls came in one by one, and they were dialed out by Duke and Tina Fei.

"Don't worry, honey,"

Pull the car door. Duke looked at Scarlett Johansson who had been delivered to the door of the villa, and said comfortingly. "Nothing will happen."

Scarlett knew what she should do now, barely squeezing a smile, and nodded to Duke.

Although there was still some time before dawn, Duke got in the car. Rush to the Warner Building in Burbank with Tina Fei.

When it was getting dark, Duke walked into the top-level meeting room of the Warner Building, where many people had gathered, Doug Walter, Jamie Johnson, Penny Kellys, Nancy Josephson, Charles Rowan ...

The temporary situation is that 12 people died and 59 were injured. This news made the conference room gloomy. Even the US$36.27 million North American midnight box office result of "The Dark Knight Rise" just released was ignored by everyone.

"Public opinion is bound to be against us."

After Warner’s core executives and Duke’s core personnel arrived, Jamie Johnson took the lead and said, “It will definitely affect the box office trend of "The Dark Knight Rises". I just contacted the Los Angeles County Police Department. Disguised as a clown and attacked, and claimed to be a clown."

It is impossible for this kind of thing to happen without affecting the film.

Everyone present, including Duke, knew this.

"Let our media create momentum." Doug Walter said without even thinking about it, "Try to guide this matter in the direction of personal behavior. Also, starting from dawn, Warner's Propaganda Department and Public Relations Department immediately formulated Strategy, launch crisis public relations."

Pani Kelly reminded, "No matter what the manual machine is, the shooting happened in the theater of "The Dark Knight Rises". We have to take action, especially for the casualties."

"Nancy, you are in charge of communicating with Christian Bale's agent and public relations manager."

Duke, who had been sitting and drinking coffee, also broke his silence. "Contact the police and the hospital as soon as possible. Bell and I will visit and console the wounded."

Things have already happened. Avoidance is not a way at all. It can only be resolved as much as possible. Moreover, shootings are not a big deal in this country. Something happens every year.

The most important thing is to guide the direction of public opinion.

The people in the conference room gradually dispersed and began to deal with this emergency. Duke, Doug Walter and Jamie Johnson stayed.

"We have to prevent competitors." Jamie Johnson said as a reminder, "Warner has almost become a leader in the industry in recent years. There will be many people who want to see us unlucky."

Duke nodded slightly. For the same reason, he has encountered a lot of setbacks, but generally speaking, there will be a lot of people waiting to see his jokes.

"The North American box office of "The Dark Knight Rises" will be dragged down." Doug Walter is obviously a little bit heartache, of course this heartache is not because of those who are dead or injured, "may not meet our expectations."

Compared to the problems that Warner and "The Dark Knight Rises" may encounter, the victims of those shootings are not within the scope of the three people's discussion. To be precise, Duke and the others don't care about the feelings of the dead and injured.

"North America will indeed be dragged down."

There are two sides to everything, and Duke has already seen the other side, "but this incident will inevitably arouse the attention of the world, and it will be of great help in increasing the popularity of "The Dark Knight Rise" overseas."

Duke is indeed well-known, but looking at the whole world, the people who will go to the theater to watch his movies are only a few of the few people. Many people do not have the habit of going into the theater to watch movies. Such a sensational event is bound to be Arousing the curiosity of passers-by, what kind of movie can attract people to follow the villain's approach and kill them in reality?

To a certain extent, the development of human society stems from curiosity, and the film industry is no exception.

As long as there is curiosity, there will be people who watch it, and with it, potential audiences will have the possibility to buy movie tickets or DVDs and other products.

Therefore, leaving North America, which is stung by the shooting, is not necessarily all bad things in the world.

Of course, the North American market is the foundation of Hollywood, and Duke and Warner Bros. will never watch "The Dark Knight Rises" encounter Waterloo in North America.

But there are definitely a lot of people who want to see "The Dark Knight Rises" fall in Hollywood.

This is a fiercely competitive circle, and Duke and Warner Bros. have taken too much market share in these years.

In his office on Wischel Street in Beverly Hills, David Ellison was in a pretty good mood. He and his assistant thought that the man named James Holmes was guilty of them, Duke Rosen. Berg's film will inevitably be affected, and they are also prepared to put more fire.

"Contact the media that we have made." David Ellison told the assistant, "Let them lead the cause of the matter to the film."

The assistant nodded, "I know what to do."

Few people knew that the plan they had made through secret channels several times was actually closely related to this incident.

In a manor not far from here, Summer Redstone was drinking morning tea. While reading the newspaper, he said to his personal assistant, "Let the company's media focus on this matter."

The personal assistant asked tentatively, "What about our position?"

Summer Redstone did not speak, but looked up at the assistant. The assistant immediately said, "I understand, Mr. Redstone."

Whether it is from Viacom's perspective or from Paramount Pictures, they are competitors, although they are still jointly suppressing News Corporation some time ago and now.

It is not just Summer Redstone and Viacom. At the headquarters of News Corporation in New York, Rupert Murdoch, who has recently been exhausted, has just concluded the meeting, and its media will also focus on following up on this incident.

He knew that he couldn't have much impact on Warner, but he only hoped that the major media groups that were constantly putting pressure on News Corporation could temporarily divert their attention.

Walt Disney and Sony Entertainment have also formulated the same strategy. They are both waiting for opportunities. It would be great if "The Dark Knight Rises" can hit the box office.

The shooting is only the beginning of a storm, and another larger storm of public opinion has just begun. (To be continued~^~)

PS: New Year’s greetings are on the first and thirteenth day of the Lunar New Year. Now in my hometown, I can only try my best to update. The first year of marriage is a lot of trouble... In addition, I ask for a monthly ticket and a recommendation ticket...