v2 Chapter 820： Feeling Marketing

"A good driver will never let himself be involved. If one day I am killed in a car accident, it must be my own choice."

This is the line in "Fast and Furious", which has a feeling of blasting the sky, but the car accident is Van Diesel's own choice, only he knows.

Although he is only a second-tier star in Hollywood, Van Diesel is also one of the best in the second-tier. Once the news of his death in a car accident came out, the media almost rushed to report.

"At 15:30 on April 5th, US Western Time, the leading actor and famous movie star of the "Fast and Furious" series, Van Diesel, died in an explosion caused by a car accident.

"It is reported that this fatal car accident occurred in Santa Clarita, north of Los Angeles. Various sources on the scene described that the Porsche that Van Diesel was driving suddenly lost control and crashed into a nearby tree. The body immediately caught fire, and Van Diesel in the car died on the spot."

"At present, the Los Angeles police have revealed that the vehicle in the accident was a red 2005 Porsche Carrera GT sports car, and speeding has been confirmed as the main cause of the accident. The Los Angeles police issued an announcement stating that speeding was the main cause of the car crash."

"As for whether Van Diesel took drugs and alcoholic beverages during his lifetime, the Los Angeles police have not yet given a clear test result."

"Vin Diesel’s official instant sharing account confirmed this news. The original text is that we confirmed with a real heavy heart that Van Diesel passed away in a traffic accident. We are shocked and sad. Thank you for being here. Pray for his family and friends during very difficult times..."

In the conference room of Universal Pictures, an assistant picked up the remote control and turned off the LCD screen.

Both sides of the conference table were quiet, and there were not only people from Universal Pictures’ public relations department. There are also executives from David Ellison’s Sky Film Studio.

Originally, Universal Pictures did not plan to invest too many resources in "Fast and Furious 5", after all, the company's investment is limited. Who knew that such an accident happened, they immediately smelled the business opportunity. Also saw a profitable place.

In any case, Universal Pictures is the copyright owner of "Fast and Furious". If the film can sell, they will also benefit a lot.

David Ellison sat at the conference table, but said nothing, his serious face with a touch of sadness, he seemed to have really lost a close friend.

He knew he didn't need to say anything, or even remind him. The entire Hollywood is a business circle where interests are paramount. With Heath Ledger and Duke Rosenberg's "Dark Knight" in front, Universal Pictures will definitely do something.

The fact is also true. After van Diesel's death was basically determined, the senior management of Universal Pictures immediately convened this "Fast and Furious 5" announcement meeting.

"The departure of Van Diesel is a great loss for us. Universal Pictures has lost a friend and an important partner. We are very sad."

The head of Universal Pictures’ publicity department said painfully, “Although Van Diesel is gone, he should not be forgotten by fans and the public. Universal Pictures will launch a number of activities to commemorate Mr. Van Diesel... …"

Having said that, he turned his head and looked at David Ellison. It seems to be seeking advice from Sky Film Studio.

David Ellison did not speak, an executive from Sky Studios said, "We will fully cooperate with Universal Pictures."

How effective is a dead Hollywood star in the legacy movie starring in?

Perhaps Hollywood was still uncertain more than ten or twenty years ago, but Heath Ledger’s contribution to "The Dark Knight" is obvious to all. Now everyone knows that a dead star in a blockbuster is often better than alive to promote film sales.

In the Malibu mansion, Duke sat in his study, frowning and looking at Penny Kellys and Jamie Johnson across from him. The two men also frowned and seemed to be bothered by the problem.

Picked up the coffee cup and took a sip. Jamie Johnson said, "The headlines of the media in the past two days are all about Van Diesel. The public's attention is all attracted by the car accident, and the publicity of "Avengers" has been affected. "

"The news I just got." Penny Kelly said in an interface, "Universal Pictures and Sky Studios have reached an agreement on the promotion."

"They won't let this opportunity pass." Duke sighed slightly, "We are going to be in trouble."

Just like what he and Warner Bros did with Heath Ledger, as long as the benefits are large enough, how could capital give up this opportunity?

Duke was just a little surprised. How could Van Diesel be the one who had the accident? And the time is completely wrong.

Although this bald head has not been mixed up in the front line, he is also a well-known figure in the circle. Why did he die like this?

He can't figure it out at all, it can only be attributed to some unknown factors.

However, Duke did not suffer too much, Hollywood has changed too much because of him, and Van Diesel's death is nothing.

"Penny, Jamie..." Duke said solemnly, "Let people stare at Universal Pictures and Sky Studios, as well as the crew of "Fast and Furious 5". We are going to face a tough propaganda battle. "

The time period of Van Diesel’s death in a car accident is so ingenious. The summer file is about to begin. It is the hottest time for the movie to be released in May. As long as Universal Pictures and Sky Studios are not fools, "Fast and Passion" 5" can easily steal all the limelight.

In fact, just as Duke expected, a propaganda plan to use Van Diesel's death in a car accident has already started.

As the copyright owner of "Fast and Furious", Universal Pictures took the lead. They convened a press conference and issued a formal statement, "All the employees of Universal are heartbroken. For the past 10 years, Diesel is one of the most loved and respected members of our global family. His passing is a bolt from the blue for us, for everyone involved in the "Fast and Furious" series, and for countless fans. , We send our most sincere greetings to Van Diesel’s family and supporters."

Not only Universal Pictures, in the various promotional activities of "Fast and Furious 5", the crew must talk about Van Diesel.

Director Justin Lin told the media, "I'm heartbroken to the point that I can't think about anything now, and I can't do anything."

Paul Walker even posted a series of messages mourning Van Diesel on instant sharing.

"Brother, I miss you so much. I really can’t speak. There is a new angel in heaven. From the very beginning you make people feel your humility. Every time you show up, it will bring you Different, we are like brothers. You will always have a place in our hearts, and this memory will never be erased."

"Fast and Furious 5" has just joined the superstar Johnson also repeatedly mentioned to the media, "At this heartbreaking moment, I bring all my strength, love and belief to Van Diesel's family. We will find new strength in his guidance, I love you, brother."

Afterwards, all the main actors of "Fast and Furious 5" appeared at the scene of Van Diesel's car accident. Flowers were used to commemorate the actor. They stood there for a long time at the accident site until they attracted enough media and fans. Onlookers, this left contentedly.

A propaganda plan called emotional marketing has been promoted by Universal Pictures and Sky Studios.

First of all, Sky Film Studio convened Justin Lin and other production staff to add a commemorative special to the end of "Fast and Furious 5" and find a special music company to produce commemorative songs as quickly as possible for subsequent promotion. .

After the special production was completed, Universal Pictures and Sky Studios successively held fan and media screenings. It must be said that the treatment of the dead and the living in the media and the public is completely different.

"The vigorous Van Diesel puts himself into action scenes that challenge the limit time and time again. His passionate performances give people a continuous pleasure of watching movies. Van Diesel did not expect this to be His screen posthumous work, but his performance deserves the highest praise. Van Diesel treats every scene as his last performance to complete. When the ending approaches, Van Diesel played Dominique Tor. Leto will finally bid farewell to us. Van Diesel retired perfectly in the movie. The whole scene was arranged very appropriately and without losing taste."

There was no accident, the voice of praise in the media almost overwhelmed everything.

Propaganda slogans like ‘Fast and Furious 5’ is a proper tribute to Van Diesel’ are even more enthusiastic by the media.

Immediately afterwards, Sky Studios held the "Van Diesel's Life Photo Retrospective" in Los Angeles, exhibiting many pictures of Van Diesel since his career, which attracted the attention of a large number of fans.

Universal Pictures also announced the latest version of the "Fast and Furious 5" poster. The two racing cars split in the dark, and the taillights of the racing cars left light and shadow to each other. The two driving is Van Diesel and Paul Walker.

The latter also announced the poster on his personal Twitter, and wrote movedly, "The poster makes me want to cry."

"This is an excellent popcorn movie, the best compliment to Van Diesel."

The shock of death is always unparalleled. In just a few days, the news that "Fast and Furious 5" is Van Diesel's "last posthumous work" flooded all major social media and information platforms. The scenery is infinite.

At the latest media meeting, Paul Walker almost cried.

"When the tragedy happened, I lost my best friend, and I lost my brother." He was very emotional when he gave a speech, "This is a loving job, and this movie is very important to me. The aspect is the most difficult, because the friendship you see in the movie is so real." (To be continued.)

ps: Ask for monthly and recommended tickets!