v2 Chapter 808： Crazy ad placement

"In "Snow White and the Huntsman", Charlize Theron gave the director a perfect answer. The queen she played is really an allure, impeccable. In her contrast, Kristen Stewart version Snow White is like a mud-wood sculpture of silk, with an expression from beginning to end, and small flaws such as bags under the eyes and big teeth are infinitely magnified."

"The princess is more beautiful than the queen? Do you have cataracts in the magic mirror? A plump body, a coquettish appearance, and an intimidating temperament. She defeats the vampire's big mouth, big eyes, and the figure of Snow White, who seems to be immature. I dare say Chris Hai Msworth's cup is bigger than Snow White's! I have already fallen under the black queen's crow skirt..."

Back at work, Duke also paid attention to the comments on "Snow White and the Hunter". These are just suitable for relaxing jokes after stressful work.

Although the filming has been going on for many days, except for the intersection of work, Duke did not have many private contacts with several actors. The two sides existed at different levels. If it was not necessary, those actors would not come to disturb him.

As one of the actual bosses of the film, Duke would not be stupid enough to mingle with those who work for him.

Just like Black Widow, most of the action scenes of other actors will also be completed by stunt doubles. For this reason, the crew has prepared three doubles for each of the main actors. As long as they are not close-ups, they are almost indistinguishable from them. There are many differences, if you add post-modifications, you are really Avengers.

People like Robert Downey Jr. and others do the most in front of the camera, just show that face.

Duke's filming is in progress, and Marvel Pictures and Warner Bros. have not relaxed the promotion and marketing of "Avengers". In the recent period, they have even used some unconventional methods to gain attention.

In late October, a message on the Internet was madly forwarded, attracting media hype-the "Avengers" script was leaked!

If a movie has not been released but the script has been leaked, how serious will the impact be? Unimaginable! Under the meticulous planning of Marvel Pictures and Warner Bros., the "Script" of "Avengers" was exposed and put on the Internet for public bidding. This incident easily moved the public's attention to "The Avengers" again.

The incident stemmed from an email in which the person stated that he had a full 129 pages of the "Avengers" movie script in his hand, and each one had the name of his actor printed on it. After being asked to provide evidence to prove that he was not talking about it, the owner of the email posted two photos, and the actor who lost the script was also exposed. He is-S.H.I.E.L.D. Director Samuel Jackson!

This part of the content was written on May 8 this year, and the signature of "Duke Rosenberg" that appeared on the paper also confirmed its authenticity.

The media and movie fans suddenly talked about it. Many people who are waiting to watch the excitement are looking forward to the owner of the email to announce more script content, not just two, so that Duke Rosenberg and Warner Bros. who have been going smoothly these years will have a big somersault...

However, the whole incident is a promotion and marketing. How could Marvel Pictures and Warner Bros. shoot themselves in the foot?

"The latest news from this newspaper. The author of the "Avengers" leaked script email currently stated that there is only one copy of the script and he will not make any more copies, but no one has bid to buy it yet. Will Samuel Jackson do It’s not known if there is any trouble. As of now, Warner Bros. and Marvel Studios have not responded to this."

There has been a full week of trouble on the Internet and other media. The leaked script of "Avengers", like other news, inevitably gradually turned indifferent, and the script on the Internet has not been sold. At this time , Duke’s crew responded and once again attracted attention to "The Avengers."

Duke announced at a routine press conference of the crew that Samuel Jackson himself had paid for the leaked script. He would suspend the filming of the film and call the screenwriter to rewrite the leaked part of the script.

"How to prevent the script from leaking again?" a reporter asked.

"In order to prevent the "Avengers" script from happening again. Since last week, all scripts have been specially escorted by security and will not be forwarded by mail."

This was a hype, and Duke made shocking words. "I ask actors to burn it immediately after reading the script."

After the press conference, the media's attention to "The Avengers" has not diminished at all, and they have a new question of interest. How should the actors remember the lines?

To this end, countless reporters and paparazzi circled the Warner Studios, all of them from the "Avengers" crew. They have all become the target of being chased, even the cleaners.

Therefore, the actors of "Avengers" naturally stood up and answered this doubt to the media and the public at the appropriate time.

Tom Hiddleston, who played Rocky, revealed to a BBC reporter, "We burn the scripts that were shot that day every day. It's very interesting... We are not allowed to take home the scripts that were shot that day.

Robert Downey Jr. also talked about the so-called security measures that were suddenly strengthened during the filming process, "Marvel has a very complete storage mechanism for everything, and I have re-signed a confidentiality agreement with them."

"Thor" Chris Hemsworth said in an interview with "Vanity Fair", "After signing the new non-disclosure agreement, Marvel will no longer send the script to the actors by E-mail, but let two people The security guard escorted the script to the actors' hands."

This hype did not end there, and then the media broke the news that Samuel Jackson's script was not lost on the set, but his apartment in Burbank was stolen before it flowed out.

All kinds of related news emerge in an endless stream, and people always keep a certain degree of attention to "The Avengers".

The most important thing in marketing is differentiation. Whether in terms of products, packaging, channels, positioning, and brands, it must be different from competitors in order to stand firm in the market. Even though many products that have risen to fame do not create a new one The category is not the same as what the opponents do. In the case of many contemporary social media, creative marketing will attract attention.

Not only Marvel Pictures and Warner Bros., the advertising sponsors of this film are also helping to promote "Avengers."

Like Duke's other films, "Avengers" has a large number of placement ads, from cars to **, from banks to insurance companies, various brands emerge in endlessly.

In a studio built by Warner Studios, that is, the street where the final battle took place, is covered with various trademarks.

From the very beginning of "Iron Man", Tony Stark has always been the most popular among fans. The sports car he drove was certainly the object of the sponsor competition. In the script, Iron Man returned to Stark. When building a building, a bracelet will be worn in a private bar. In the video setting of this bracelet, it is a remote start device for the Iron Man Mark 7 armor, but in fact, it is a carefully designed advertising implant!

Colantotte is a famous Japanese magnetic health care brand. Iron Man will wear the Magtitan.neo.legend series specially designed for the film in "Avengers", priced at $199.

The implantation of the brand will also have a big close-up in the film-in the script, Manhattan, New York is in a melee, and alien fire blew up a store, which was assigned to the brand by the commercial development team.

In the subsequent filming, three Asian faces were added to the crew. In an explosion scene, Duke arranged them at the forefront of the crowd fleeing in a hurry. These three people were the brand’s owner Katsumi Komatsu, his wife and daughter.

The reason for this is very simple. Duke is not only the director of the film, but also the biggest boss, and Colantotte smashed $100 million in a series of special customized implants in the "Avengers" series.

Not only Colantotte, there will be N implants in the melee in Manhattan, including: Citibank, ** brand Aussiebum, insurance company farmers.insurance and so on.

They appear in the form of street advertising signs.

For example, in the setting, Iron Man will fall in front of a phone booth, and the huge "Jansport" is written on the model of the phone booth, which is a famous backpack brand in the United States.

In the shots that have been taken, the fighter plane carried by Captain America, Hawkeye, and Black Widow crashed down on the street and stopped at the door of Citibank.

Like the "Transformers" series, "Avengers" also has Chinese brands implanted. In the set of private jets that have been built, Pepper is used to watch live news on the TV, clearly marked with "TCL".

In a scene of Scarlett taken earlier, before the Black Widow appeared on the scene, a CG-added train would pass by, and the last two carriages had red advertising posters-"Erie Grains".

"The Avengers" will have crazy advertising placements, but they will not appear obtrusive. The main advertising placements appear in the transportation of the film and the streets of New York in the final battle. This is a modern world, the streets of New York. It's normal for some trademarks to appear, and the vehicles are also inexplicable. Can't superheroes only rely on two legs to drive the road?

Even if "Avengers" has not been released yet, these ad placements are enough to allow the crew to recover the film's production costs. Such a high amount of advertising sponsorship has also set a new record for Hollywood film advertising revenue.

The enthusiasm of advertisers also made the film's revenue pressure suddenly reduced, but Duke still did not relax in the shooting. After all, the success or failure of "Avengers" will be related to the future development trend of Marvel comics. (To be continued.)

PS: I'm going back to my hometown this weekend. I can't code words anymore. . . . . Ask for recommended tickets and monthly tickets!