v2 Chapter 795： Lauder Stadium

"Although the NFL is in a truce, all teams are actively expanding their strength."

Standing in front of the huge stadium under construction, a reporter said into the camera lens, “Here is the report sent back by ESPN reporters on the spot. The Los Angeles Raiders, who just won the Super Bowl in February, are now having new moves. A press conference is held in front of the stadium under construction..."

The camera lens turned, moved away from the reporter, and landed on a temporary meeting place not far away. The meeting place was crowded with large numbers of people holding microphones, cameras, and video cameras. It was obvious that they were traveling with the ESPN reporter.

After a brief adjustment, the camera focused on a group of people sitting on the stage. The person in the middle was Duke. He was bowing his head and signing, and then exchanged the contract with Irene Lauder, who had signed next to him. There was a warm applause.

The reporter then began to narrate, "Today, the two owners of the Los Angeles Raiders, Duke Rosenberg and Leonardo DiCaprio, formally signed a sponsorship contract with Irene Lauder. This contract When it comes to the Raiders’ new stadium, the stadium under construction will be officially named Lauder Stadium after its completion. It is reported that this sponsorship contract totals more than 100 million U.S. dollars, and Irene Lauder promotes its sports skin care product……"

The camera gradually got closer, close-ups to the people on the scene one by one, the reporter continued to narrate, "Today’s press conference is full of big names, and I can’t help but Duke Rosenberg and Leonardo DiCaprio, and on behalf of the sponsors. Irene Lauder of the United States personally attended the scene, and the star players of the Los Angeles Raiders Tom Brady and Marshaun Lynch were also present."

At the press conference, Duke had exchanged contracts with Irene Lauder and was standing together for a photo.

In fact, the contract between the two parties was officially completed a few days ago, and the final contract with the company of his friend Irene Lauder was beyond Duke's expectations.

In North America, the naming rights of almost all professional teams will be sold, and Duke's new home for the Los Angeles Raiders is no exception. ,

The stadium, which has already begun construction, is expected to cost more than $500 million. The design capacity is as high as 81,000 people. If necessary, you can continue to build additional stands to accommodate more than 100,000 people. According to the design requirements, this will be one of the most advanced and luxurious stadiums in North America and the world.

Nancy Josephson’s ICM has been in charge of the marketing of the Los Angeles Raiders. After the Raiders successfully won the Super Bowl in February, finding sponsors for the new stadium was put on the agenda, and Irene Lauder The company is vigorously promoting its men's sports skin care brand. The two sides hit it off.

Although Duke was absent from his team’s first Super Bowl game due to negotiations with Lucasfilm, he still attended the press conference. Although the team won the Super Dig, it did marketing work. It is a long-term process.

The appearance of him and Leonardo will also make this press conference more eye-catching.

After the press conference, everyone moved to a nearby hotel, where the Los Angeles Raiders prepared a special reception dinner.

Unlike the large number of media reporters in the big banquet hall, the small banquet hall is mostly famous people in professional sports circles or Hollywood. Duke simply socialized in the big banquet hall. It was handed over to the press officer of the Los Angeles Raiders and returned to the more comfortable small banquet hall.

The reception dinner was very free, and the people in the small banquet hall gathered in twos and threes to discuss topics of mutual interest.

On the side of a huge Raiders' Super Bowl poster, Duke found Irene Lauder.

"You boss didn't participate in the team's championship?" Irene Lauder said, looking at the poster.

Duke shrugged, "Because I had more important things to deal with."

The two Los Angeles Raiders combined are not as important as one Lucasfilm.

Irene Lauder ordered two glasses of soda from the waiter, took a sip, and asked Duke, "The Lucasfilm deal is complete?"

"The transaction is complete." Duke took the cup from Irene. Before drinking, he said, "However, Lucasfilm is making internal adjustments."

Lucasfilm has changed its owner, and it will inevitably make some adjustments, and Duke does not intend to keep the loss-making departments. It is ready to be sold after being divested. In his vision, Lucasfilm's development focuses firstly on special effects technology represented by Industrial Light and Magic, and firstly on Star Wars and its derivative series.

"So..." Irene smiled, "Want to wait for a while to see the new "Star Wars"?"

Duke nodded, "The company needs to be adjusted internally. The project should also be discussed, three to five years."

Although he has some ideas for the new Star Wars series, Duke knows that this brand is not easy to establish and that new movies and their derivatives must be cautious.

A series of movies like Star Wars must not be reckless, otherwise it will only bring about counterproductive effects.

"How about you?"

I haven't seen each other for a long time, and Duke asked with concern, "Have you completed the integration of your business in China? After staying in China for a long time these two years, I thought you became a Chinese."

"It's almost there," Irene Lauder laughed happily. "The potential of the Chinese market is really tempting. I think it is necessary for the company's business to continue to lean towards it. Several of my brands have been doing business in the past two years The fastest growing is the Chinese market."

Her conversation suddenly changed, "I will go to China in a while. I guess I will stay there for a while. If you go too, I will entertain you."

Duke laughed, "Okay, I guess my next film will focus on promoting China."

Last year, the growth of the entire Chinese film market exceeded 35 percent, which is unique in the history of the world’s film industry. In addition, the new China-US WTO Memorandum has come into effect. The producers will only pay more and more attention to the vast market on the other side of the Pacific Ocean with unlimited potential.

Just like Irene Lauder has been struggling to open up the market in China in the past two years, Duke and Warner Bros. have never stopped their promotion in the Chinese market, especially after Duke acquired Lucasfilm. The promotion of Star Wars culture was also mentioned by him on the schedule of Lucasfilm's management.

The Star Wars series has countless fans in North America and the entire West, but it is much worse in China. If the new Star Wars wants to obtain high revenue and profit, the promotion of the Chinese market will be one of the focuses.

The two chatted a few words about their respective careers, Irene Lauder changed the subject again, and she asked Duke, "Does Scarlett have time tomorrow?"

"She was working out recently," Duke thought for a while, and said, "There should be nothing important tomorrow."

Irene Lauder made a call gesture, "I'll call her and ask her to go shopping tomorrow."

After speaking, she waved to Duke and walked to her assistant.

Duke also left here, walked to the small circle where Leonardo DiCaprio was, and joined the ranks of small talk.

"Hi, Tom. Hi, Giselle..." Duke stood next to Leonardo and greeted the two people opposite.

The people opposite Leonardo are his ex-girlfriend Gisele Bunchen, and Gisele Bunchen's husband Tom Brady. The three seem to be chatting very happily.

This is a normal situation in North America, and Duke knows a little bit about it. Leonardo and Gisele Bunchen didn’t break up because of a sharp contradiction that couldn’t be reconciled. The most important thing was Leonardo’s reluctance. Give up an entire forest for a tree.

"You did a great job in the Super Bowl,"

Although he did not watch the game live, Duke still watched some related video recordings, "Tom, I am waiting for you to bring more Super Bowls to the team."

In the Super Bowl game, Tom Brady's performance was exceptionally stable, and it can be said that he is one of the key figures for the team to win the Vince Lombardi Cup.

When Gisele Bunchen greeted Duke, Tom Brady took her to the other side. The quarterback was quite clever and took the initiative to keep a certain distance from Duke, the real team owner. , This is also a very wise approach.

"A very smart person, isn't it?" Leonardo said, looking at Tom Brady from behind.

"It's true." Duke patted Leonardo lightly on the shoulder. "If he is not smart enough, how can Giselle Bonchen marry him willingly?"

Leonardo heard Duke's teasing and raised his finger to point at him, "I won't give up so many people waiting for me for one person like you."

"Waiting for you?" Duke couldn't help shaking his head. "Leo, you feel so good about yourself."

"Isn't it?" Leonardo put on a terrible ass. "If it was ten years ago, if you waved to a model with long blonde legs, the other party would definitely follow you, but now? They probably won’t even care about you, and as long as I beckon, there are countless models waiting for me.

Hearing this, Duke almost squirted out the soda that he had just drunk into his mouth, but the facts are not much different from what Leonardo said. In recent years, his name has been recognized by countless Hollywood latecomers. Beyond that, there is no advantage in front of Leonardo, a superb expert.

But Duke will not regret it, people are always making changes according to the situation, and he is no exception.

This is a reception for the Los Angeles Raiders. Many celebrities in the sports world can be seen in the banquet hall. For example, the NBA superstar Kobe Bryant made a special trip to greet him.

Later, Duke saw a somewhat familiar person, a black man with a huge head like a hill. (~^~)

PS: Ask for monthly and recommended tickets!