v2 Chapter 754： No one paid 100 million in the first week

In this regard, Duke and Warner Bros. have also formulated targeted strategies. Many media and websites have published an article similar to the "Inception" movie guide.

"First, the movie is really wonderful. Second, it's not as difficult to understand as you imagined. Believe yourself. Third, there will always be a scene that will keep you in your life. Fourth, please lower your expectations. Fifth, please go to the bathroom in advance. . Sixth, remember to turn off your phone. Seventh, you must go to the theater, because the theater is also a dream machine. Eighth, remember to listen to the ending music, because it is responsible for waking you up. Ninth, most likely in recent years You’ve seen the most exciting movie in the theater. Finally, let’s travel along with the movie!"

In any case, the early word-of-mouth marketing of this film is indeed a bit overdone. Duke and Warner Bros. are very aware of this, so they have made strategic adjustments in a timely manner.

"If the control is not good, it may affect the subsequent box office trends."

On the private beach of Malibu, Duke was sitting on the trestle bridge of the small pier, holding a suspender in his hand, and said to Scarlett who was fishing with him, “So, the propaganda strategy is guiding the audience to The plot discussion of "Space" shifted."

Scarlett threw the bait in her hand into the water little by little, and said to Duke, "Don't talk about ordinary viewers. After watching this $, this film, I didn't consciously want to interpret it..."

With that, she shook her head.

As a pillow, Scarlett knows very well that the reason why the film is designed with so many mysterious plots is not for the depth and connotation at all, most of which are due to the needs of publicity and marketing.

Dukla picked up the fishing rod, the hook was empty, so he had to put the bait on again, threw it back into the sea, and said again. "The more interpretations the film has formed, the more heated the debate will be, and the more favorable it will be for the subsequent box office trends."

Scarlett Johansson has been by Duke's side for several years, and his knowledge is naturally extraordinary. At this time, he kept nodding gently.

Due to the preparation of a new film soon, Duke and Scarlett do not plan to participate too much in the post-screening promotion of Inception. Only participate in some publicity activities appropriately, and the film has a strong cast. The star lineup led by Leonardo DiCaprio is also enough to attract the attention of the media and the public.

Xiao Li is also very compatible with Duke and the consciousness of the crew. He was about to break up with Bare Lafali, and it has continued to formally end the relationship until now. The scandals about the two have also been attracted by tabloid hype recently. I got a lot of eyeballs.

There was the sound of high heels landing on the trestle bridge, and Tina Fei came here unhurriedly holding a file bag. She sat under the sun umbrella, poured herself a glass of water, and then said, "Saturday's box office statistics are here."

Scarlett asked immediately, "Up or down?"

Duke also turned his head and looked over. If Saturday’s box office drops compared to Friday, "Inception" will certainly not be able to hit the $100 million mark in the first week.

"It's up 13% from Friday." Tina Fei said quickly, "Saturday got 36.78 million US dollars!"

"Not bad." Duke nodded slightly. "It looks like there is hope for over 100 million dollars."

As long as today’s box office does not experience a major decline, "Inception" is very likely to achieve a breakthrough.

of course. The first week’s box office is very important, but the long-term trend of the film is also important. No matter what means, "Inception" has formed an excellent audience reputation. How to make the film more attractive and keep the box office trend at a high level Running. It must be considered in the next propaganda.

In addition, "Inception" did not adopt a global simultaneous screening method, so that the film's influence further spread to overseas markets, and it is also a work that cannot be ignored.

As early as the preparation period and filming period, Duke formulated a strategy for audience participation in the film. And now is the best time to use this strategy, let the audience actively participate in the interpretation of the film, and spread this trend to overseas regions. As long as some fans are enthusiastic, it will be enough to make "Inception" beautiful Box office data.

Today’s network, not to mention connecting the whole world, but connecting the entire Western world and major markets such as Japan and South Korea is no problem. Warner Bros. has a comprehensive marketing network in major markets around the world. It’s not too difficult for the interpretation boom of "to spread all over the world.

On the Internet, in life, both spontaneously and guided by the navy, the interpretation of "Inception" has gradually formed an upsurge.

"Inception" continued to hit theaters, and the film became an indispensable topic for the North American public. No matter how the reporter asked about it, Duke, who was responsible for "dream building," always reluctant to say more about the views of the public, but just said " Even I can't explain the end of the film myself" is the answer.

Therefore, those "eventful" movie fans decided to personally take up the burden of interpreting dreams for the public. Of course, some bold speculations and unexpected interpretations of "dreams" are indispensable in this craze.

Especially the open ending gives people enough room for reverie.

The final "foundation" of the film was successful. The six Pirates team woke up on the plane. Saito also fulfilled his promise and called to dismiss the protagonist's lawsuit in the United States, allowing the protagonist to enter the country smoothly. The protagonist was finally able to go home to see his two children. When the protagonist turns on the spinning top that can distinguish between dreams and reality, the film stops there. The director does not explain whether the spinning top will stop or not.

As the most room for discussion, does the protagonist Cobb return to reality or live in a dream? Duke is definitely not stupid enough to give a certain ending. Many fans give full play to their imagination and let the movie go to the ending that they want.

Many fans believe that the protagonist Cobb finally returned to reality, and even found out that the two children of Cobb were actually played by small actors of different ages. In the end, the body and voice of the two children changed slightly, which shows that the protagonist The child grew up during the period of absence, which shows that the ending is quasi-reality and not a dream.

Many people also expressed disdain for the above reality. "There is no reality at all, this movie is just a dream." Many people believe this statement. They believe that the so-called concept of inception and implantation is nothing more than a dream of the movie protagonist Cobb himself, and all this is just a cycle in a dream.

In order to prove their point of view, audiences with different interpretations went into the theater one after another to watch "Inception" again to find more evidence to support their point of view.

However, the more you watch, the more the audience will interpret the various plot parts of the film. As the discussion deepens, the craze can't stop at all.

For example, the top is a totem, which is a sign for Cobb to judge whether he is in a dream or in reality. If the top keeps turning and does not fall, it means that he is still in the dream; if it falls naturally after turning, it means he is already inside. In the real world.

"What if you design a dream that can make the spinning top fall?"

The audience obviously doesn't trust this "totem" so much. Every Pirate has his own totem, Arthur's "Dice" and Adrian's "Chess", but they have never seen them use it.

And some people pointed out that in the movie from beginning to end, only the protagonist Cobb repeatedly used the spinning top to distinguish reality from dream, and the spinning top was obtained from his wife.

As a result, an interpretation that appeared in the imdb film review section was recognized by a considerable number of people.

"Cobb would have a ring in his hand in the dream, but in reality it doesn't. This is because the protagonist does not want to believe that his wife is dead in the dream, and in reality Cobb has accepted this idea."

"On the plane, we clearly saw that the protagonist did not wear a ring. He has been wearing a wedding ring in all dreams on the first, second, and third floors."

However, it was also suggested that if the ring only represents a knot of Cobb's heart expressed in the dream, then in the fourth dream, the protagonist Cobb has recognized the reality of his wife's death, and the knot has disappeared, and the ring naturally It also disappears, so it seems that the protagonist and the audience have no standard to distinguish between dream and reality.

These controversies have formed their respective supporters. They use the Internet as a carrier to continuously enumerate various evidences to prove their supporting views, and this interpretation and controversy are also under the control of Duke and Warner Bros., quickly leaving the scope of the Internet. , Has become the focus of discussion in major media.

The media has never been afraid of controversy, but fear that there is no controversy. The more controversial topics are more popular with the media, only controversy can bring enough attention.

Many traditional media spontaneously chose the viewpoint they supported, and then used this viewpoint as the starting point to argue with other media. After only three days of release, the interpretation boom triggered by Inception has become One of the public opinion topics most concerned by the North American media and the public.

Even after "Inception" was released at the box office on Sunday, it became the first non-sequel and non-adapted film to break the $100 million mark at the North American box office over the three-day weekend, but it did not attract much media attention.

The enthusiasm of the media and the public has all focused on various interpretations and controversies of Inception.

In this regard, the promotion and marketing planned by Duke and Warner Bros. has achieved great success.

Although "Inception" got a box office of $19.9 million in North America on the first Wednesday, Duke will not be satisfied, and the film is about to be released overseas. It is necessary to push the boom in North America to overseas.

As the focus of interpretation and controversy, Duke has undoubtedly been asked various questions about "Inception" by many media, and he has also thrown out some arguments in a timely manner to push this craze even higher. (To be continued.)

ps: It's the end of the month, ask for monthly and recommended tickets! ! !