v2 Chapter 728： A well-known work under the carnival of word of mouth

"I wonder why so many people worship Steven Spielberg, and even use the term "great" to describe this mediocre director. "Schindler's List" is obviously an overrated typical, completely It was filmed for the award, and making a fuss about the subject matter is one of the main reasons for the film’s award. Spielberg was very happy later, shooting various political themes to confuse the academic judges, such as "Munich". This kind of mediocre work..."

"Happiness Terminal" and "The Adventures of Tintin" both prove that others are old, or that he has been beaten back to his original form. "The Adventures of Tintin" is his true level. I have always wondered why he can compete with Kubrick By comparison, from the "The Adventures of Tintin", you can see that Spielberg only touched the fur of the master..."

This is certainly not what Duke said to reporters, but a comment he criticized Spielberg on the Internet he saw on the plane.

In the minds of a small group of people, Spielberg is definitely not as good as Stanley Kubrick, but in the eyes of most audiences and even academics, Kubrick cannot be compared with Spielberg.

This is especially true for the Hollywood movie industry.

People at the level of Duke, James Cameron, and Spielberg are not ★↖, and will wantonly criticize others, especially Duke and Spielberg, who themselves represent far more than James Card. Mellon is complicated, and if the two want to face each other, they won't let go.

In fact, the mouth cannon is of no use.

None of the people who have come this far are stupid.

Faced with the reporter's questions about Spielberg, Duke was of course full of praise.

"Steven is a true genius and master. He created and established the Hollywood summer file "Jaws". The establishment of a new sci-fi style "et alien" is enough to prove his greatness and his contribution to the entire Hollywood film industry. The importance of development!"

Although these words may not be true, they are not all nonsense. When it comes to the importance of Hollywood's entire film industry, Spielberg completely exploded Kubrick. Just like "Titanic", in Hollywood circles, few people will slander Spielberg's "Jaws" because they bring new groundbreaking development to Hollywood.

"Titanic" opened up the global market for Hollywood and completely promoted the globalization of Hollywood movies; "Jaws" created the Hollywood summer file model, which laid the foundation for Hollywood movies to become popular all over the world. .

Film critics can look down on these two films and ridicule them, but the relevant practitioners will not.

Duke is also one of these people.

With the arrival in Phoenix, various propaganda campaigns for Fury Road are also intensively bombed across the United States and the world. Not only online public opinion, related commentary reports also invaded the popular time period of many TV channels.

Nbc TV’s weekend night "Watching Movies" program focused on this film, thinking that all the audiovisual language skills in film production, axis, direction of travel, dynamic editing, rhythm changes, scene design, camera orientation, etc. Wait, there is no one that can't be found in Fury Road. With so many cars, so many people, and so intense chasing cars, you won't be able to see clearly or understand; all in one go.

The well-known morning show "Good Morning America" ​​interviewed some ordinary movie fans, letting these people from a non-professional perspective. Let’s talk about the advantages of this film.

"There is no dog-blood bed scene before the war, or even love."

One after another, fans appeared in the camera. Tell me why I like Fury Road.

"The protagonist had not been forced to talk and sensationalize before the war."

"There are no pig teammates to increase the difficulty to set off the protagonist's heavenly defense."

"There is no body that is unscientific, can't die, and walks in the garden in the rain of bullets."

"There is no exaggerated anti-physics action scene, the kind of driving into a plane or something is really enough!"

"There are no deliberately acting handsome and pretending shots."

"There are no memories of chirping or even a word of nonsense. Women will not forcibly drag their legs in a daze or scream in an emergency. Everyone is doing their best to survive..."

"Some are just doing it! Do it! Do it! From the beginning to the end!"

"Furious Road" can not be separated from a category after all. After all, the audience is limited. If you don't like this style, you will not force yourself to like it. But the publicity of the film is to arouse the interest of potential audience groups, and pull the audience as much as possible to unlock the pockets of the film.

The propaganda on the Internet is more diversified, and Duke's navy can also use some creative methods after years of development.

such as. Several of their stories about "Furious Road" were madly reposted on instant sharing.

"After watching "Furious Road" silently, several directors, including Michael Bay, Robert Zemeckis, and Zach Schneider, who have always thought that they are the directors of visual flow, will release the next new film The footage was torn to pieces, and then the chicken legs were added and everything was done again... Only James Cameron and other hall-level masters muttered in their hearts, "Unchanging to change.

"After watching the trial screening of Fury Road, Alexandra Ambrosio received a call from Michael Bay, the director who had previously worked with in "Escape the Island": How about the film?... I heard that you have filmed a lot of car chasing scenes. Is it very similar to my style? The tear-stained supermodel angel said with a sullen voice: The user you are calling is not in the service area..."

These are all in order to attract people's interest.

In order to promote the momentum, many things in the film are actually changed. This is also a common method in Hollywood. For example, Duke registered this script as early as 2004. It is common to say what the film is about five years.

And in order to distinguish it from action movies that use cg madly nowadays, Fury Road continues to use live shooting as a gimmick in its publicity.

In fact, Duke has never rejected cg technology, and the former director is no exception. Like George Miller, Duke used nearly two thousand cg synthesis in the production of Fury Road. Lens.

But just like Warner Bros. once advertised, this is a live-action film, and this gimmick also attracted a lot of audiences.

In the film promotion, some hypotheses are extremely true. This is a method used by the film circles all over the world.

The entire crew of "Furious Road" also had a tacit understanding of this.

When Duke was interviewed, when asked about Charlize Theron's look, he never mentioned that it was his own idea, but summarized it to Charlize who is easier to attract attention.

"I remember that Sally tried to figure out the role after getting the script. She always felt that something was wrong. Finally, she realized that she wanted to take a short shot to remove the sense of gender from the outside. Of course I agreed. The epic Ferosa we saw today!"

Speaking of these words, Duke doesn’t have to write drafts at all, “Charlize Theron has brought a sturdy heroic wind to this summer, when her bright, shining eyes look straight at you through the lens. You will not fail to be attracted when you are at a time. And what is more charming than this appearance is the power of wisdom, bravery and love that she exudes through the characters in the film!"

This is a role that is likely to make a difference during the awards season, and Duke doesn't mind touting a few words for Charlize Theron.

A movie is praised, but also criticized.

The "Washington Post", which has never dealt with Duke very much, published a related commentary in a prominent position in the Sunday special issue.

""Furious Road"-a well-known work under the word of mouth carnival!"

This review used the method of suppressing the first to praise, and first praised the film's action scene design. It believed that all the action scenes were always in motion to strengthen the tension when watching, but the other methods of the film were not desirable.

"Showing a large number of freaks and disfigured faces is a common method for many similar B-rated movies. We also saw these in this movie, such as the little dwarf who is in charge of the lookout and the all-white portrait of the villain soldier. "Road" is at best a B-rated film with a huge investment!"

The “Washington Post” also refuted the view that Fury Road, which many media praised wildly, is a landmark work in action movies.

"Except for the cool or cool "Furious Road", there is not much contribution to the innovation of the action film system. The overly bright tones and the use of a lot of downgrading photography are designed to weaken the seriousness of the film, especially when the fast-forward picture continues. When it scours the audience’s eyeballs, it’s like telling you: This film is a purely b-rated film, don’t think too much, sit there!"

However, this report was unable to stop the word-of-mouth of Fury Road from spreading in a frantic manner. After being released for more than two days, imdb scored 9.8 points, surpassing the Dark Knight in one fell swoop, and temporarily ranked first. s position.

Although this position is not long, it is enough to prove that a large number of people like this film.

According to cinemascore's statistics, the audience praise rate of cinemas is as high as 92%, and the audience scored an average of ‘a+’. The 55 media reporters of metacritic scored a very high score of 97.

These are the guarantees that the film can sell, even if it is an R-rated film, after a series of fanatical promotion, "Furthermore" in the North American screenings on the second day still achieved a proud $26.37 million. Achievement.

Compared with the rise of Fury Road, The Adventures of Tintin, which was released during the same period, declined due to poor audience reputation, and only received $3.99 million on Saturday.

The market response of "Furious Road" is enthusiastic, but the media and movie fans frequently compare it with other car movies, which also aroused some people's sensitive nerves. (To be continued.)

ps: Ask for monthly and recommended tickets!