v2 Chapter 670： Hollywood Philanthropy

"Today the three of us are standing on the stage." Francis Coppola said first on the stage, "because we all know the excitement of getting the best director."

"It was the most beautiful moment in my life." Spielberg answered.

"Wait..." George Lucas looked at the two people separately, "I have never won this award."

A burst of laughter broke out in the theater, and Spielberg said in laughter, "Then what are you doing here?"

"I don't know." George Lucas gradually brought the topic to the awards, "but I think it is better to give."

"That's it!" Spielberg and Francis Coppola said at the same time.

"The following is the list of nominations for the best director." Three people ended this little talk show, "Joel Cohen and Ethan Cohen "Old Nowhere", Martin Scorsese "The Infinite Walker," Duke? Rosenberg "The Dark Knight", Tony Gilroy "Michael Clayton", Paul Thomas Anderson "The Blood Is Coming."

"The winner is..." Spielberg opened the envelope, and there was no suspense in the answer, "Martin Scorsese!"

At this moment, only he himself understood how old Martin felt, and the audience and guests who stood up gave a warm applause.

On stage, Martin Scorsese embraced George Lucas, Steven Spielberg and Francis Coppola in turn, and then stood in front of the microphone.

"Thank you, thank you, thank you..."

A long list of thanks popped out of his mouth. The director who always passed by the best director of Oscar finally realized his Oscar dream with a gangster film highly rated in North America. .

"Can you check the envelope again? Did I really win the award? I mean. I can't control myself with the award given to me by the college, and it is the honor given to me by my old friends! We have been dating for 37 years. I am so touched, so touched."

"First of all thank Warner Bros. for giving me the right to adapt this script, and thank the actors and staff who worked with me..."

After a long list of thanks, Martin Scorsese seems to be going to make a summary of these years. "I also want to say thank you to those who have been blessing me over the years. There are many strangers in it. In the past, when I walked on the street, people would make irresponsible remarks to me, walk into a doctor’s office, or This happens everywhere."

"They said,'You should get an Oscar.' I went to take a light film. The doctor also said to me,'You should get an Oscar.' I said'thank you' to them. Friends who have been with me for many years , And many friends who came to the scene tonight, all wish me this award, and so do my family. I thank you. This moment is for you."

Martin Scorsese, who got his wish, is undoubtedly the biggest winner tonight, and then he picked up the Golden Man of Best Picture.

"The Dark Knight" is not surprisingly the biggest **** tonight. Nine nominations only won back two trophies. Duke's production style is undoubtedly not appreciated by the academy.

"Change style?"

Sitting at the "Oscar Night" party held by Vanity Fair, Duke shook his head at George Lucas, "I won't change because of Oscars."

Lucas stood up and patted his shoulder lightly, "Duke. You have always been sane and determined. Follow your own ideas and keep going."

Just like he won't change himself because of Oscar. Lucas believes that a director who is not niche because of Oscars will have a broader road in the future.

"I'm leaving now," Lucas nodded slightly to him and Scarlett. "You go ahead."

George Lucas is gone, but the people around Duke have not decreased in the slightest, like Brad Pitt, George Clooney and others. They all sat at this table and talked to him that the former film studio needed Warner Bros. for distribution. It is quite necessary to win the support of this board member of Duke; the latter is keen on politics and chats with Scarlett Johnson, who is also keen on politics, very speculative.

The central point of these people's topics is naturally Duke. Perhaps it was the "Dark Knight" who accompany the run tonight. They did not talk about the topic of the movie, but mainly discussed charity. After all, the news of Duke and Scarlett’s establishment of the Children’s Charity Foundation has been hyped by the media for a long time. .

And in Hollywood and the entertainment industry, philanthropy is a topic that will never go out of style, and it is also one of the best ways to raise your own style.

Anyone who knows a little about this circle knows that Hollywood is just a "dream workshop" for star charity.

When seeing Angelina Jolie visiting ragged refugees in Afghanistan, and George Clooney visiting hungry children in Africa, the public would have thought that these touching charity activities were actually planned by the brokerage company.

In today's Hollywood, it is common for stars to do charity. If any major Hollywood star has never participated in charity activities, it is simply incredible. Even the inexperienced second- and third-line actors are scrambling to open up the second line of fame.

Even the little stars who have just made their debut are eager to try, hoping to join the vast army of'aid to Africa' or'save the earth'.

Brokerage companies packaged the star’s performing arts and public welfare undertakings to the market, creating a ‘new culture’ in Hollywood.

Let’s not talk about it, let’s talk about the international innovation management company Nancy Josephson heads, or im.

The headquarters is located on Wisher Street in Beverly Hills. It is a striking white building that looks exactly like a law firm.

The most famous customer of the company is undoubtedly Duke, in addition to Charlize Theron, Jennifer Aniston, Anne Hathaway, Brad Pitt and many other first- and second-tier stars.

How to make one's own client business further is undoubtedly an issue that every brokerage management company must consider. Charity is a very good way. International Innovation Management Corporation has a dedicated department in charge of this aspect, and has also established International Innovation Management. Corporate Charity Foundation.

Over the past ten years, as Hollywood has become more and more enthusiastic about charity and social activities, the influence of this charity foundation has increased rapidly.

The person in charge of the foundation under Nancy Josephson once worked for a California senator. She is familiar with fundraising matters. She is even a frequent visitor to the Washington authorities. She often meets and communicates with government officials in the Pentagon and the White House, and follows UN officials. I went to various public welfare projects around the world with the heads of NGOs, and then returned to Hollywood to report to the company where and what crisis happened, where the plague broke out, and what new aid projects were there...

It is the main job of this person in charge to match up with various charity projects for big stars who never read books or newspapers and know nothing about the ‘outside world’.

Like a ‘matchmaker’, she first understands each project, then recommends trustworthy institutions to celebrities and provides guiding advice.

Just like the establishment of a film project by a film company, this process is often not done overnight, and most long-term cooperation projects require full and effective communication.

The secret to the success of this kind of "marriage" charity is to find out what the celebrities and charity projects have in common, otherwise conflicts will inevitably arise. For example, the celebrities are in urgent need of charity to improve their image and status, but the project is not appropriate, and their experience and temperament Out of place, if he is forced to intervene, it will bring quite a lot of unknown factors to the reputation of him and the brokerage company.

Charity is not as simple as walking on the red carpet and saying a few words.

Celebrities doing charity will inevitably lead to criticism of'show-making'. For example, last year, Paris Hilton, the heiress of the Hilton Hotel, was sentenced to a short imprisonment for driving under the influence. A huge photography team, because she likes to record everything.

Regarding the purpose of this trip, the descendant of this wealthy family bluntly said too much negative news about me, and I need to reverse my public image.

There are indeed people in the circle who really do charity, but even Duke has to admit that charities dominated by brokerage companies are basically showing.

Moreover, whether the brokerage company can let customers take the "charity express" is very attractive to customers.

Some time ago, a client of aa turned to im for this reason. The biggest bait that Nancy Josephson threw was to create an exclusive charity for the other party. This trick was quite effective.

Nowadays, all kinds of'philanthropy' undertakings have been deeply embedded in Hollywood, and have even crossed national boundaries. All major United Nations agencies have Hollywood "goodwill ambassadors" Angelina Jolie is a UNHCR "goodwill ambassador" ", Drew Barrymore is the "Anti-Hunger Ambassador" of the World Food Program, and George Clooney is the United Nations "Envoy of Peace"...

These charitable identities are also of great help to celebrities. Even if one of their works hit the streets, or there is no outstanding work in a few years, the style brushed through charity is enough to ensure that they will not fall quickly.

In Duke's view, the swarm of Hollywood stars engaged in charity is also related to the profound changes in their ‘self-knowledge’.

In the past, being an actor was to gain worship and admiration.

But nowadays, Hollywood stars are surrounded by agents, public relations personnel and even assistants with MBA degrees. This makes them feel that actors are a naive profession.

You know, in the past, brokers, like them, were all high school dropouts.

Therefore, having another career besides acting can, to some extent, allow Hollywood stars to regain the "speciality" and "superiority" of being actors in the past.

Of course, this does not apply to everyone. (To be continued)

ps: What this says does not represent everyone, there are still some who do charity sincerely. Ask for monthly and recommended tickets!