v2 Chapter 631： First name fight

""The Dark Knight" is so powerful that it has created miracles, and the strongest start in history is born."

"Duke Rosenberg created new heights in box office myths and superhero movies."

"Darkness covers North America, and Batman has captured the North American box office charts..."

Also on Monday, other media were also hyping up the news. Although the first weekend of "The Dark Knight" was super-selling, it was inseparable from the increase in ticket prices, but the number of viewers of this film was nearly 28 million. It also created a new North American weekend movie viewing record.

Even quite a lot of media began to discuss that "The Dark Knight" could challenge the box office myth created by "Titanic" in North America.

Duke knows very well that this is just a fantasy, not to mention anything else. The promotion and distribution strategy of "The Dark Knight" alone, as well as the number of imax theaters and 3D screens, are destined to be an impossible task.

Especially for the former, the pre-screening campaign drove too many viewers into the theater in the first week.

This is a good thing in more aspects, but it will also affect the long-term screening of the film.

In fact, according to Duke and Warner’s estimates, "The Dark Knight" will create an unparalleled box office myth in the first few weeks. After all, this special super British movie brings new excitement, but when When the audience is accustomed to this style, it is difficult for people to return to the theater to watch over and over again with heavy themes.

One more thing that cannot be ignored is that this is an extremely competitive summer vacation.

Therefore, when the hottest weeks pass, the film's box office trend will definitely see a major decline.

This situation showed some signs on Monday, but it was very unobvious.

Compared to Sunday's $59.23 million, the box office of "The Dark Knight" plummeted 54% on the first working day, and reported $27.25 million on Monday and the following Tuesday. The box office continued to decline, earning $24.49 million in a single day.

The base number created in the first week of the film is too high. Even if the decline is a little bit large, the box office numbers obtained are still amazing.

By Wednesday, the North American box office of "The Dark Knight" successfully exceeded $250 million, and the outside world began to generally expect it. This week's North American box office is bound to exceed $300 million.

Due to the new weekend, "I Am Legend" produced by Sky Studios and released by Disney's Bowei Pictures will be released, and the film has a good reputation for trial releases. Duke and Warner Bros. have also increased their comments on "The Dark Knight." "Propaganda.

Especially in North America, where the top priority is, the crew led by Duke has appeared on the Internet, television, newspapers and other media constantly, doing everything possible to continue to gain public attention.

When I came to New York on Wednesday, Duke led the crew to accept an interview with nbc TV. Imax took over the classes of Heath Ledger and the charity show and became a new publicity point.

"The Dark Knight" is an ambitious story. I need a grand and majestic dimension to express it. Therefore, the imax format is my best and even the only choice."

Facing the camera lens, Duke naturally praised imax, "imax’s negative film area is 10 times the area of ​​a normal 35mm film, and the capacity of the visual information it carries is much larger than that of 35mm film, and this standard film makes The image is extremely sharp, bright, and majestic."

He looked at the camera and said seriously. "Is this a copy of the experience of watching a movie for the first time as a child?-The curiosity and tremor of the big screen. This experience is difficult to reproduce in the future, so. I need the largest screen."

However, when the reporter asked about John Schwarzman, Duke's director of photography made a little complaint.

"Due to the unimaginable screen size, the audience will ignore the photography of the film, but they should be able to feel it. Excellent photography is the basis of the picture."

He explained. "Duke used a lot of long shots and sharp editing methods. He hopes to make the audience notice the details on imax-this is a subversion of action movie editing. On imax, you can even see the horizon. The following things. You can see the flickering of external light sources in Batman’s eyes, whether in ordinary theaters or at home, you can’t see such details.”

"If you want to shoot movies in imax format. Just preparing and using the equipment is a difficult task. An imax camera weighs 135 pounds, and its huge size makes it difficult to move the camera."

As the only female member of the post-production team and the first deputy director of the film, Anna Prinz is also the focus of the show. “Sometimes when shooting downward shots, the machine can’t be held back. The production cost of imax It's three times that of ordinary 35mm film, and the high cost also makes the crew afraid to be negligent."

"There is only one laboratory in the world that has produced imax recording and playback equipment."

This is a morning show, with a limited duration. At the end of the interview, Duke added, “Each disc of imax can only be shot for three minutes, and these three minutes can’t be shot full, and there must be wealth. This is every three minutes. Just changing the film once feels like shooting a super8 format film when I was young, and every time I change the film, it takes a week for post-processing."

Looking at the trio interviewed on the TV, Stephen Carragher frowned. The box office and reputation of this film were amazing, especially the latter, which made him, a die-hard fan of "The Godfather" feel great. Threatened.

The first thing when he gets up every morning, Stephen Carragher pays attention to imdb's score and top250 ranking, which directly leads to his unhappiness every day. After his battle with a group of people, "The Dark Knight" finally dropped to 9.7. Points, but the rate of decline in "The Godfather" is faster.

This morning, the imdb score of "The Godfather" has been reduced to 9.1 points, even a fool can see that there is a problem.

Before last weekend, "The Godfather" had only 1.4% of the votes for 1 point, but now it has risen to 3.7%. It is obvious that someone is doing something.

Without thinking about it carefully, Stephen Carragher also knows who is doing it. It must be a fan of Duke Rosenberg and the "Dark Knight."

Turn off the TV. Stephen Carragher turned on the computer, and while he was leaving for work, he sent another group of emails, calling on his "Godfather" fan group to continue to increase its attack, and he must take "The Dark Knight" from the altar as soon as possible. Pull up and down.

Emailing is not enough, when walking out of the house. He kept making calls.

"Gibbs, you must mobilize people around you to vote for "The Dark Knight", remember! You can only vote for one point!"

"Miranda, mobilize all your friends..."

Meanwhile, in a company in Los Angeles, Norman Shearer had just received a notification of a new email. He opened it and read it again, and nodded with a smile.

"Norman, I have contacted the directors of fan associations in Chicago, Seattle, New York, Boston, Philadelphia, Pittsburgh and many other cities. They have called on members of the association to vote on imdb."

The lost things must be taken back!

This is Norman Shearer’s idea. From the day that "The Lord of the Rings: Return of the King" lost the imdb first place, he has been waiting for a chance to fight back. It’s just that Duke’s films in the past few years, although good, have not With the emergence of a real masterpiece, this time "The Dark Knight" can finally bring their power together.

A fan fight around imdb broke out.

With the explosive start of "The Dark Knight", the film's rating on imdb remained high, and at the highest point it stayed at an incredible ten. Numerous Duke blows have also emerged, and these people don't care about the reaction of fans like "The Godfather". While admiring "The Dark Knight" as a masterpiece, he also secretly belittles other works.

The fans of "The Godfather" finally took the top 250 position from "The Lord of the Rings: The Return of the King" and naturally refused to give in. They continued to use the previous method, under the call of Stephen Carragher and others. , All people with corresponding imdb permissions. They all went to give "The Dark Knight" a score, hoping to get this film down as soon as possible.

After more than ten years of filming, Duke has also accumulated a large number of fans, and there are not a few die-hard fans like Norman Shearer, especially in large and medium cities in the United States. Basically, there are Duke Rosenberg or Booming Fans Association. With the connection and activation of the heads of the associations, hundreds of thousands of fans pounced on "The Godfather" like a tide. Their purpose is only one. , The score of this film is lowered and then lowered, so that it can no longer pose a threat to "The Dark Knight", and even pull it below the position of "The Lord of the Rings: The Return of the King".

Although imdb scoring seems to be one of the most democratic methods, even if a simple score does not require a professional naval force, there is a lot of room for operation in the hands of ordinary fans.

There are many reasons that affect imdb's top250 score. The first is of course the number of voters.

There is a very interesting phenomenon on imdb. A movie that only has a dozen people voted and does not seem to be very good at first tends to have super high scores-of course, this high score usually does not last long-it is hard not to let it People suspect that this is a propaganda method for the production and distribution side.

Therefore, the list includes the restrictions on the number of voters and only the votes of active users can be included in the ranking, in order to maximize the fairness and relevance of the top250 ranking.

In the face of "The Godfather", "The Dark Knight" and "The Lord of the Rings: The Return of the King" films of this level, this restriction actually does not play a big role.

It is conceivable that when Duke's die-hard fans watch a gorgeous and passionate movie like "The Dark Knight" and are surrounded by ecstasy, it is difficult to make a clearer and rational judgment on the quality of the movie. Most of the people who voted in imdb after watching a movie are mostly **** movies. It is not difficult to understand that the score of "The Dark Knight" soared to 10 at the beginning.

On the other hand, there are also deeper "collective unconscious" factors at work. In the midst of fanatical eulogy or derogation, it is difficult for most people to insist on their own judgment. As far as "The Dark Knight" is concerned, in the audience's oppression of a+ praise and imdb's super high applause, it is difficult for most people to say "no" to it. (To be continued...)

ps: Ask for monthly and recommended tickets!