v2 Chapter 627： Ugly

"How many are there?"

Although he has grown up and his personality has changed a lot, Scarlett Johansson is curious after all, "Is it an astronomical number?"

Duke looked at her and shook his head, "Honey, this is just an advance."

The advance show is only shown in more than 2,800 theaters in North America, even if the imax theaters are all extra-large theaters, where can the box office go?

After taking the faxed documents, Tina Fei walked this way and said, "$18.87 million. This is the highest box office figure since North America has moved ahead."

Hearing this number, Duke was first relieved that so much publicity and marketing work was not in vain.

Scarlett approached Tina Fei, glanced at the faxed document, and said, "It said that as of midnight, the imdb score is still very high."

"Ok."

Duke nodded, but didn't care much. The users of imdb are either navy or relatively senior movie fans. This kind of film is undoubtedly very appetizing for the latter.

Standing up, Duke reminded the two people, "It's late, go and rest, and I will return to Los Angeles tomorrow."

The long dark night has just begun. For many theaters, tonight is a sleepless night.

The major theaters in the United States are crowded with people. The attendance rate of the theaters showing "The Dark Knight" is close to two-thirds, and the 125 imax theaters are all full, presenting a grand scene that imax has never seen since entering Hollywood.

However, imax is well prepared. Firstly, they have full confidence in Duke, and secondly, crazy publicity has also increased their confidence.

A few days ago, imax decided to start adding additional screenings of "The Dark Knight" at six o'clock on Friday morning.

In North America, hit a hit movie released. In order to maximize revenue, theaters often schedule screenings at "abnormal" times. The advance and midnight shows have now become the tradition of summer box office blockbusters.

Nowadays, the popularity of online ticket sales makes it possible for movie tickets to be sold out in advance. In order to meet the upcoming "Batman" boom, apart from imax, there are more than 2500 theaters in the United States that only open after 10 am on weekdays. The first group of guests has been welcomed since six in the morning.

And the number of this group of guests is quite large.

"I came to see Heath Ledger's Joker."

"This is a Duke movie, of course I want to watch it."

"Imdb's rating is very high. Isn't such a movie worth watching?"

People who walked into the theater early in the morning had their own reasons, but they bought tickets to support "The Dark Knight."

Of course, just like Kyle and Ella, when they left the theater, a small group of viewers were not very satisfied.

Christine’s cineemascore survey is different from imdb and Rotten Tomatoes. It relies more on face-to-face communication with the audience, and the data obtained is often more realistic.

It can be said. This is also a major reason why major companies pay more attention to cinemascore scores, and not pay much attention to imdb and Rotten Tomatoes.

Woke up early on Friday and hurried to the imax cinema in Nokia Plaza. Christine was somewhat complaining. Who wants to get up at five or six in the morning to work?

Damn "The Dark Knight"! Damn Duke Rosenberg! Why are you so hot? Attracting so many people into the theater, and letting the theater open the extra screen in the morning!

Although full of complaints, Christine will not bring this emotion into work too much, he walked into this imax theater. Looking at the watch, there is still some time before the end. After making a call, I walked to the manager's room of the theater.

"Hi Jason, I'm here again."

Knocked on the door and entered the manager's room. Kristin sat across from the desk and asked. "Have you woken up yet?"

This middle-aged man named Jason tried to open his eyes and said, "I worked until three in the morning last night, and got up at five thirty this morning, and didn't even return home. How could it be possible to wake up?"

"It looks like the attendance rate is pretty good?" Christine leaned back in his chair.

Jason understood the purpose of the other party's coming here and did not conceal it. He said directly, "The midnight scene last night was not only full, but there were many people who didn't have tickets refused to leave. We had to temporarily add a dozen chairs in the theater. ."

He sighed, "This has never happened before in imax theaters. The company should have sought Duke Rosenberg's cooperation sooner."

"The situation this morning has dropped somewhat."

This is not surprising. The early and midnight shows have consumed a lot of audience enthusiasm. This is another show that started screening at 6 o'clock in the morning. "However, the attendance rate here has exceeded 90%."

Christine recorded the data provided by the other party one by one. It was almost time to leave the manager's room and went to the exit channel of the theater.

When standing here and waiting, Christine had a faint feeling that the tepid situation of imax may have to change.

After the end of the show, audiences came out one after another, and Christine started his own work. This is a very common situation in the North American film market. As long as there is no emergency, the audience is willing to cooperate.

After all, you can compliment a movie you like, you can spray disappointing movies, and there are small gifts to get.

A fan in his twenties said, "I think this is a great Batman movie. Heath Ledger is an incredibly talented actor. In terms of rating, I think it's also a+."

"I also give a+." Another fan said, "The story Duke tells is really nothing to say. It's worth watching several times. If you don't have to go to work for a while, I would like to watch it."

A young man with a fan-like fan said, "I want to say that Duke is not a human at all, he is a god!"

But the style of the film is too clear, and some people must not like it or even hate it.

When Kristen asked a male fan in his twenties, his face was a little angry.

"At most c, if this is not a Duke movie, I think it is not worth even d. I am a fan of Duke and like "Iron Man" very much. This "Dark Knight" is so disappointing, those dark and desperate Who likes the content? And it’s not refreshing enough, the squeaky clown is annoying."

Although there are few such audiences, it is definitely not there.

Another 30-year-old movie fan said, “It’s not meaningful at all, and it’s just the motorcycle. A boring movie makes a silly boy crazy. It’s ugly and terrible.”

It is normal for people to hate movies like this kind of dark style, but none of these can prevent "The Dark Knight" from gaining huge revenue in the North American market.

As soon as he went to work on Saturday, Richard Gurfang, the head of imax in Los Angeles, couldn't wait to summon the owners of the Los Angeles branch into the conference room.

Since the business in Hollywood is only in the development stage, the conditions of imax's Los Angeles branch are not very good, and the conference room is a bit small, with dozens of people sitting in it, which is extremely crowded.

but. These people didn't care about it, and there was some excitement and excitement on their faces. This company has given them hope of rapid development.

"Everyone, I think everyone has got the news. At midnight last night, the "Dark Knight" filmed and produced with imax technology was in 3160 theaters and took $22.18 million from the North American market!"

Putting down the documents in his hands, Richard Gerefang stood up. It seems that I want to strengthen my tone in this way, "This is the latest North American midnight box office record. There is also the credit of imax."

The eyes of everyone in the conference room were on Richard Gerefang.

After clearing his throat, Richard Geerfang said, "The 125 imax film companies in North America contributed $920,000 of this! And the average attendance rate of all theaters has reached 100%!"

As soon as these words fell, there was a tide of applause in the conference room.

Looking at the excited subordinates, Richard Gerefang was also a little emotional, this move was obviously right. When the other party used imax cameras as before, he was not without qualms. After all, the number of cameras in the entire iamx company could be counted with one hand. In case of damage, it would be difficult for him to explain to the head office.

Now it seems. All this bet right!

The applause gradually extinguished, and with a light cough, Richard Gerefang sat down again and said, "From now on, we will fully cooperate with Warner Bros.'s publicity work. The head office has already given me a call and imax will Put as many resources as possible on "The Dark Knight" and increase the number of theaters showing "The Dark Knight" throughout the day from 50 to 100!"

After a few more specific work matters, Richard Gerefang announced the adjournment of the meeting and returned to his office. Looking at the "Dark Knight" poster hanging on the wall, he gradually had other thoughts in his mind.

He heard from the executives of Warner Bros. that Duke’s new film will be a science fiction theme, and it is also a large-scale commercial film. His commercial film is basically a guarantee of sales and circulation. Judging from the response of "The Dark Knight", It can easily become a hot event. If imax wants to develop, it is wise to cooperate with such a director!

In any case, he must push to imax to continue cooperating with Duke Rosenberg.

Thinking of this, Richard Gerefang picked up the phone, dialed the other party's number, waited for the female assistant to transfer the phone to him, smiled and said a few words of congratulation.

As long as the other party is willing to continue to cooperate with imax, let alone a few words of congratulations, even if he is going to be his driver for a period of time, Richard Gerefang is willing.

Hanging up the call from Richard Gerefang, Duke looked across and asked, "Tina, what about the market reaction and the audience's word-of-mouth statistics?"

"This is the data just passed by Warner Bros."

Feina Fei put a faxed document in front of Duke, and said, "The cinemascore audience praise rate is as high as 94%, the audience scores an average of'a+', and the audience loves the popcorn index percentage. Ninety-two, 55 metacritic journalists scored 98 points."

She paused, and then said, "In terms of imdb, the average score of 38,777 users...10!" (To be continued...)

ps: Ask for monthly and recommended tickets!