v2 Chapter 478： Change the entire film industry

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Want a lot of tongues to pull the Pixar studio into the muddy water of Sony Entertainment?

After seeing Michael Ovitz’s intentions, Steve Jobs lacked the slightest impression of him, "No one will believe your guarantee, Michael."

"Steve, Sony Entertainment is very sincere." Michael Ovitz didn't seem to see Jobs's face, and continued cheeky, "And I will join this collaboration. There is an artist management company..."

"Cooperate with you and your company?" Jobs interrupted Ovitz again. "The people at Duke are also talking about cooperation with me? Why should I choose you, because your "Godzilla" was "The Matrix" was a terrible defeat? Because "Pearl Harbor" was horribly impacted by "The Fellowship of the Ring"? Or was it because you were smart enough to give up talent like Duke Rosenberg?"

Steve Jobs shook his head, "If you package a movie, you can get US$126.67 million in the first weekend in North America, and you can get US$237.55 million overseas, and then use you to join as an attraction for Pixar’s cooperation. condition!"

He glanced at Michael Ovitz coldly, and said unceremoniously, "You are still ∽, not eligible to join this game!"

For people like Jobs, these words don't need to lower their voices at all. Many people around turned their heads and looked over. This super genius who has gone through ups and downs completely ignored the gaze around him, and even more ignored Michael Ovitz in front of him.

As he said, in front of the global box office of $370.83 million in the first weekend of "Return of the King", Michael Ovitz's so-called joining of Pixar was a joke.

Michael Ovitz stood there, stared at by countless people, no matter how thick he was. The old face flushed slowly, trying to say something, but didn't know how to speak.

Every word Steve Jobs said stabbed him like a knife. The more successful Duke Rosenberg is, the more Hollywood jokes he and Martin Bob are.

Jobs was arrogant and willful. He didn't care what Michael Ovitz was thinking at all. He asked for a glass of water from the waiter, took a big sip, asked the secretary to say hello to someone from Sony Entertainment, and left the banquet hall directly.

Pixar Studios does need publishers and partners, but Sony Entertainment and Michael Ovitz are not qualified!

Now that he sees the purpose of Sony Entertainment’s invitation to him, Steve Jobs will certainly not stay there. As for what Sony Entertainment will think, does he need to care?

North America is already a mature film market. Maturity also means that the market is basically divided up. After Sony Entertainment acquired Columbia Pictures, after years of hard work, it still cannot change the embarrassing position of the bottom six. If it were not for the six big ones, they would have been suppressing DreamWorks, or even be surpassed by the latter. .

Unlike Sony Columbia, Warner Bros. already has a sufficiently mature operating mechanism in North America, and now "The Return of the King" is very popular in North America. Duke's eyes inevitably shifted overseas, starting on Monday. With important members of the crew, we embarked on an intensive overseas promotion trip.

On Monday, they arrived in Mexico City and almost ignited the world's most crowded city. The crew was surrounded by more than 100,000 enthusiastic fans in the theater in Zocalo Square. Although the Mexican police were dispatched for the first time, the crew was surrounded for a whole afternoon, and it was not until the evening that they escaped back to the hotel.

This is not only the result of the passionate personality of Latin Americans, but also the true response of the fanaticism that the film triggered.

"Do it again, it really breaks people down."

Back to the hotel. Duke immediately collapsed on the sofa. Although his body may not be too tired, he consumed too much energy, and was surrounded by so many people in the theater. Is it possible to say that he is not worried?

"This shows that they like your movie very much," Tina Fei brought a glass of water over, "that's why they are so fanatical."

When Duke took a sip from the water glass, she said again, "The overseas box office has come out."

"How much?" Duke asked immediately.

"The Return of the King" is his first film to be released simultaneously on a global scale.

"US$237.55 million!" Tina Fei said, "US$370.83 million for the first weekend in the world!"

Duke nodded, "Not bad."

"Not bad?" Tina Fei glanced slightly. This is an achievement that has made countless people envy. Ninety-nine percent of Hollywood movies can not get such a figure at the final global box office.

For Duke, such results are only expected, and in his memory, there were once global synchronized movies, which often cost 400 million or even 500 million US dollars in the first weekend.

However, he is also very content. The overseas film market of this era cannot be compared with the future.

For example, a huge Hollywood ticket warehouse market in the future can be completely ignored for a few years now.

For the rest of the week, Duke is leading half of the members of the Fellowship Expedition in Latin America, especially Brazil and Argentina, the two largest ticket warehouse markets in Latin America, which are the focus of the publicity trip. With the passage of time, more and more countries and regions overseas have joined the ranks of showing "The Return of the King". By Friday, North America has been eliminated. There are already 84 countries and regions in theaters around the world. The figure of "The Return of the King" appeared.

However, North America is still the largest ticket warehouse market for Return of the King.

The weekday box office decline is an inevitable law of the global film market. The box office of "The Return of the King" in North America fell 48% on Monday, from 42.11 million US dollars on Sunday to 21.89 million US dollars. In the next three days, basically Showing a steady decline, they received 21.15 million U.S. dollars, 20.47 million U.S. dollars, and 19.88 million U.S. dollars, respectively, and accumulated a total of 83.39 million U.S. dollars in four working days.

Overseas, due to the addition of more than a dozen new markets, although the overseas box office is also declining, the trend has basically maintained a steady momentum, gaining US$142.47 million in four days.

One week after its release, "The Return of the King" North American box office totaled 221.67 million US dollars, and the global box office totaled 61.69 million US dollars!

The film’s box office advancement speed is unprecedented in film history.

Of course, Duke is very clear that this is inseparable from the audience and word-of-mouth foundation laid by the first two films, and it is also inseparable from the development of the global cinema market in the past two years.

Again, without enough theaters and screens, no matter how good the quality and reputation of the movie is, it is impossible to get a high box office.

Starting a new weekend, "The Return of the King" did not meet any challenger qualified opponents in overseas markets. In the North American market, the only film to be drawn on a large scale this weekend was "Memory Crack" from Paramount Pictures. , The film is directed by John Wu, continuing his usual style.

However, the audience and theater reputation of the film was not good at the time of the trial screening. A style was repeated one after another, which brought inevitable aesthetic fatigue. Paramount Pictures obviously did not invest enough publicity resources in the film, or even Before it was released, many viewers had never heard of this film.

Similarly, no one would think that John Wu's work can challenge Duke's "The Return of the King".

Warner Bros. didn't pay much attention to the newly released film. In the eyes of the distributor, there is only one opponent for "The Return of the King", and that is himself!

Although the film has become very popular, the publicity offensive has not slowed down at all. From the Internet to traditional media, a variety of comments and reports emerge in an endless stream. It is necessary to entice every audience to enter the theater as much as possible, and even let people repeatedly buy tickets to watch.

Not only the media reports and the enthusiasm of the audience, many people in the industry are also analyzing the success of the Lord of the Rings trilogy. After all, some factors in the success can be used for reference.

A similar article appeared in the new issue of the "Premier" movie magazine.

"How did Duke Rosenberg and the Lord of the Rings trilogy change the entire film industry!"

This is the title on the cover of the magazine, and the matching cover characters are the posters of Duke and The Return of the King.

"Everyone who has watched the Lord of the Rings trilogy knows how impressive this series is. Duke Rosenberg’s masterpiece will have a lasting influence on Hollywood, except for the unforgettable character Gandalf. In addition to Legolas, we can watch these three classic magical masterpieces and enjoy the evolution of movies!"

"First, it paved the way for the development of masterpieces on the magic screen. The great success of Duke and his Lord of the Rings series marked the return of the huge magic epic blockbusters to the big screen, and the magic blockbuster returned to popular in a very grand way. Suddenly, you can see orcs in vogue fashion magazines, and wizards in the three major newspapers, as if magical characters from all over the world have run out in recent years."

"Second, let motion capture become the mainstream production technology in the film industry. The role of Gollum has brought revolutionary changes to motion capture, and even revolutionized the entire modern digital special effects. In the past two years, motion capture has evolved To capture the performance, capturing the performance of the actor is no longer just about wearing a jumpsuit with table tennis, it needs to capture the entire performance of the actor in a realistic way.

"Third, Duke showed the fact that all special effects are special. This is a difficult argument. Are cg special effects better than real special effects, and can they beat the real thing? Duke Rosen Berg’s "Lord of the Rings" series proves that all kinds of movie special effects work in the film and television industry. He used the advanced digital special effects, models, prosthetics and traditional visual illusions of New Zealand Weta Studio to create A visual effects event with equal opportunities."

"Fourth, Duke made Hollywood realize that any subject can be filmed. For many years, Hollywood producers have feared adapting Tolkien’s classic magical work because they thought it was difficult to shoot, but Duke and His team proved that everyone was wrong. This film can still be shot. Their success proves to the world that Hollywood can make films of any subject." (To be continued.)