v2 Chapter 436： Must change schedule

In this era, a film’s global box office can exceed one billion U.S. dollars. That can only be described as extremely rare. In fact, up to now, there are only two films in the world that have achieved this point. That is James Cameron’s. "Titanic" and Duke's "The Fellowship of the Ring".

However, "The Fellowship of the Ring" was affected by various factors such as 9/11 and the audience. After the first three months of screening, it did not maintain its high trend. After Duke returned to Los Angeles, there were only less than 500 left in North America. Home theaters, when they broke into the world in 2002, the box office produced every day can only be said to be better than nothing. The theaters continue to be shown, the most important thing is for the next Oscar nomination.

Duke and Warner Bros. are both aware that even if the academy’s brain cramps, it is impossible to throw heavyweight awards to the first part of the trilogy. Therefore, the public relations efforts are not very strong. It is enough to ensure that the film can get the key nominations. .

The North American box office of "The Fellowship of the Ring" exceeded 470 million U.S. dollars. After receiving 470.15 million U.S. dollars, it basically stagnated. The single-day box office in North America fell to less than six figures, and the global box office totaled 1.11866. Ten thousand dollars, but it is difficult to achieve a greater breakthrough.

In early January, the Magic $4, The Quiet Concert, co-sponsored by the Lord of the Rings Studios and the Los Angeles Philharmonic Orchestra, kicked off in the Chandler Hall of the Los Angeles Music Center. The performance of the concert will last until May. Preheating for "The Two Towers" is also to continue to create topics for "The Fellowship of the Ring Expedition" and impact the upcoming Oscar nomination list.

"The Fellowship of the Ring" is already recognized as an epic film masterpiece, and its soundtrack is also epic. The concerts in this series have attracted the attention of countless movie fans, and the attendance rate in the first two weeks has remained at 9%. More than ten, even two weeks before Duke and the members of the cast of the Lord of the Rings participated, the concert was difficult to find a ticket.

It's not just Los Angeles. In North America and the entire Western world, many classical music groups that have negotiated cooperation with the Lord of the Rings Studio have opened the curtain of concerts and have maintained a high attendance rate.

Following another upsurge of the Lord of the Rings in the concert, the Lord of the Rings Studio officially released the first trailer of "The Two Towers" edited by Duke in late January. The official release date of the film has also been determined-May 3rd, the first weekend of the 2002 summer archive!

Duke's intention is very obvious. With "The Fellowship of the Ring Expedition" as the foundation, try to make the popularity of "Two Towers" spread throughout the summer!

At the same time, Warner Bros. also released the latest news about "The Matrix", "Reloaded" will be released on the schedule of Independence Day!

Needless to say, these two super masterpieces immediately became the most watched movies in the summer.

The trailers of the two films appeared on Duke's personal website for the first time. Although the latest server was changed, the website was again hung up due to the crowd in the second hour after the trailer was put on.

After the website returns to normal. In just three days, the number of views of the two trailers of "Two Towers" and "Reloaded" exceeded 1.56 million and 1.45 million respectively, and the message boards under the trailers were almost maxed out.

"I look forward to these two masterpieces. As a fan of the Lord of the Rings and a hacker, this will be my happiest summer."

"Keanu Reeves and Charlize Theron are still so cool! But why do I feel that Gandalf and Queen Galadriel are in love at the beginning of the "Two Towers" trailer?"

"Gandalf and Queen Galadriel are looking at each other affectionately, does Celeborn know?"

"There are more epic scenes in "The Two Towers". It is really exciting to see Gandalf leading the cavalry to rush down the section..."

"Even if I will go bankrupt this summer. I have to go to watch these two films, at least twice for each!"

"Twice? Two times is enough! I dare say that "The Two Towers" will be more exciting than "The Fellowship of the Ring", at least three times!"

"Can I say that I have saved up my pocket money for half a year, am I going to see it five times?"

After the release dates of the two films were announced, the audience who were expecting the films once again raised their expectations. However, unlike the enthusiastic audience, many companies are bleak, especially companies that are already negotiating with theaters to avoid Memorial Day and plan to put the film at the beginning of the summer.

"Why May 3rd?"

In the office of Sony Columbia Pictures. Ohe suppressed the anger in his heart, "Didn't you say that "The Two Towers" will be placed around Memorial Day? Why the announced date is the beginning of the summer file?"

As the executive responsible for the distribution business of Sony Columbia Pictures, Oga Shinobu could not imagine that if his company invested 140 million US dollars in a super masterpiece, it was released according to the original plan, and Duke Rosenberg's new film was in the same position. What will be the result of a head-on collision at the weekend?

Yes, Spider-Man comics are popular throughout the United States and have a large number of fans throughout the world. Marvel’s superheroes have also proved that they can succeed on the big screen through the "X-Men" series. Superhero movies are not the mainstream of the market. , If you switch to other commercial masterpieces, Shinobu still has the confidence to fight with it, but that is Duke Rosenberg’s work!

Once Sony Entertainment’s high hopes for "Godzilla" was disgraced by his "The Matrix", last year Disney's "Pearl Harbor" escaped him for two weeks, but was still rushed by "The Fellowship of the Ring" The turbulence has directly led to far from reaching expectations from the box office to the surrounding areas.

Can Peter Parker compete with Duke Rosenberg?

Thinking of this, Oga Shinobu quickly shook his head. The entire Sony Entertainment had great expectations for Spider-Man. For this reason, several edited versions of Sam Remy were rejected several times, and special remakes were made. Delete the more sensitive Spider-Man crawling on the Twin Towers...

They have done so much work, they can't tolerate failure, and they don't allow the unexpected factors that cause failure to appear!

In fact, if it were not for the effects of 9/11, the screens related to the World Trade Center had to be deleted. Sony Entertainment had already officially announced the release date, and it would not be so passive.

Waved to the assistant, Oga Shinobu told him to go out first, and he had to weigh the pros and cons.

But the assistant just went out and walked in with another person. It was Sam Remy, the director of Spider-Man.

"I heard that Columbia Pictures plans to change the release date of Spider-Man?" Sam Remy came in and asked directly, "Is that right?"

"I do have such a plan!" Shinobu nodded, "Duke Rosenberg has joined our planned weekend. It is a very unwise choice for "Spider-Man" to touch his movie. ."

"I don't think so!" Sam Remy's character is as extreme as his earliest movie style, "I think..."

Before Sam Remy had finished speaking, the phone on the desk rang, Shinobu directly raised his hand to interrupt him, answered the phone, and after a few words, the expression on his face became solemn.

The person who called was Howard Stringer, CEO of Sony Entertainment, and his words were very simple.

"Don't be delusional to defeat Duke Rosenberg in the summer, Dahe, "Spider-Man" must be changed! The farther away from that summer lunatic, the better!"

"I know what to do!"

Oga Shinobu also made his final determination. Although Sam Remy had been persuading "Spider-Man" to touch "The Two Towers", he was not moved at all.

Finally, Oga impatiently asked the assistant to send Sam Remy out of the office.

Ninety-nine percent of Hollywood directors have no say in film distribution, and Oga Shinobu doesn't care much about Sam Remy's ideas.

Who made you not Duke? Rosenberg?

Seeing Sam Remy's figure disappearing in front of the office, Shinobu Oga thought so.

He dialed the assistant's phone and said, "Call a meeting to discuss the new release date of Spider-Man!"

After the phone call, Dahe Shinobu gradually made up his mind and learned the lessons from the past. He decided to hide "Spider-Man" and release it in June!

"This is the May period with the fewest major production releases over the years!"

In the car driving to the Regent Hotel, Tina Fei looked at a summer release schedule and said, “From the movies that have been released, we will not have any strong competitors in the first half of May. "

"What about Spider-Man?" Duke asked, looking away from the car window.

Tina Fei handed the form to Duke and said, "I got the news yesterday that Sony Columbia Pictures has decided to put "Spider-Man" in June."

"Good news." Duke breathed a sigh of relief.

As a major shareholder of Marvel, he certainly knew that Sony Entertainment had originally planned to release it in early May. He and Warner Bros. were forcing Sony to change the schedule.

Duke laughed at himself, "It seems that the name of the explosive demon is still somewhat useful."

"It's not useful." Tina Fei told the truth, "it scared Sony Entertainment away."

Originally, Duke wanted to see the effect of "The Lord of the Rings" against "Spider-Man", and even prepared how to fight each other. He planned to encourage anime to release a new version of the comic on the eve of the "Spider-Man" release, replacing it with a time-space Peter Parker. Become an evil villain...

But as soon as this plan came out of his mind, Duke realized what was wrong. Peter Parker was one of Marvel’s signatures. Although Marvel could not recover the film and TV rights, it enjoyed nearly 10% of the film’s box office profit. The revenue is shared, and new versions of comics and other types of peripherals can be launched.

He himself is a major shareholder of Marvel, and doing such a thing is completely harming his own interests. In the end, he simply used the already fiery momentum of "The Lord of the Rings" and his influence to force Sony Entertainment to abandon its release in May.

Like Tina Fei said, this will be a very quiet May schedule, all major productions are hiding, not just because of "The Two Towers". (To be continued...)

ps: Ask for monthly ticket and update ticket!