v2 Chapter 395： The situation is not so good

The box office of "Pearl Harbor" just came out in the first week, Duke and Warner Bros. got detailed data. The Lord of the Rings Studio held a special meeting for this to discuss relevant countermeasures.

"Although "Pearl Harbor" and our film are separated by a weekend, competition still exists."

In the conference room, Duke stood in front of his seat and walked a few steps back and forth, "The "Shrek" we released the previous weekend is a work of DreamWorks Animation. Generally, the second weekend of the big production movie It’s hard to drop..."

"Yes." Charles Rowan nodded, "As long as the film is not too bad, the number of theaters in the first two weekends of the big production will not drop significantly."

"This is a cartoon, which is clearly different from our audience."

Hugging his chest with one hand and supporting his chin with the other, Duke frowned and said, "The North American Theater Alliance promises that the number of theaters will not whisper 3,600, but I want more!"

"Duke, this is difficult." Doug Walter rubbed his forehead and reminded, "Don't forget, it's summer vacation."

With so many big productions, they are grabbing the fragrant meat of the theater, even Warner Bros. can't grab a big piece.

"The Fellowship Expedition is 165 minutes long."

∨,

Pulling the chair away, Duke sat on it, "With the same number of theaters and the same row rate, we must have fewer screenings..."

For a film that is two hours long and two and a half hours long, the number of screenings in the same theater must be different in one day. The difference in the number of screenings brings about a gap in the box office.

Doug Walter certainly knows this. The success of "The Fellowship of the Ring" and the "Harry Potter and the Sorcerer's Stone" of the Thanksgiving file is directly related to whether he can compete for the next CEO of Warner Bros. next year!

"Duke, what do you think?" he asked.

"Have you noticed the reputation of "Pearl Harbor" from the audience?" Duke's gaze turned to Doug Walter. "In the first three days of the weekend, the audience rating of this war movie was only 69%, and the imdb score was 6.7. Needless to say, the media was basically abusive..."

In fact, due to the staggered release time of several films. Neither Warner Bros. nor Walt Disney did much.

However, since it is a summer vacation, how can competition not exist, and they don't need to do too much.

Charles Rowan took over from Duke, "If "Pearl Harbor" has a large box office dive in the next week or so, the theaters will definitely reduce its screening scale."

"The number of theaters that are free..." Doug Walter's eyes shone brightly, "We can get most of them in our hands."

Duke stood up again. Holding the conference table with both hands, he emphasized, "Doug, our propaganda is still focused on "The Fellowship of the Ring". The audience of "Pearl Harbor" has a bad reputation. We don't need to do too much, just push on the Internet. ..."

"I understand." Doug Wall pointed his head, but his eyes turned to Penny Kellys. "It seems we are going to work together again."

The network navy is not a clever and mysterious existence. Major Hollywood companies can grow to this day. Those who sit in high positions will not be fools, and "The Matrix" and "Blair the Witch" are so loud that with a little analysis, it is not difficult to get some characteristics of online marketing.

Duke never thought that the Internet navy could be kept secret, and that would be an underestimation of the IQ of Hollywood and even American companies.

Almost all the publicity departments of major Hollywood companies have established dedicated network marketing departments.

As the birthplace of the Internet. The network in North America is already very developed, and it is reaching every corner of work and life in this country, and with it comes huge influence.

Whether it is Penny Kellys or Warner Bros., the main energy will not be on attacking "Pearl Harbor." It will only make use of the current public opinion to make the navy move a little bit on the Internet.

"Pearl Harbor"'s first week box office results, so that Michael Ovitz breathed a sigh of relief, nearly 60 million US dollars in the first weekend box office, is also his best weekend box office results since the implementation of the integrated service.

Although the box office on weekdays is showing a downward trend, the decline is still within control. The US$10.56 million and US$9.1 million recorded on Monday and Tuesday have allowed the North American box office of "Pearl Harbor" to reach the threshold of US$100 million. If nothing else, by the time the film was released for a full week, the North American box office could surpass the $100 million mark!

What kind of result is this? "The Matrix" is nothing more than that! "Pearl Harbor" also has the advantage of grading, and the subsequent box office trend should be stronger.

The door of the office was suddenly pushed open. Martin Bob broke in directly. Before Ovitz could ask questions, he said anxiously, "Michael, the situation is not so good. There are constant negative news about Pearl Harbor on the Internet. Increase, currently..."

"Is it Rotten Tomatoes?" Michael Ovitz waved his hand indifferently. "The so-called freshness refers to the film critics' film reviews, don't worry about them."

He is not a fool. From the early 1990s to the present, it is enough to see clearly that film critics still have some influence on the box office of summer films, but it tends to zero infinitely. Newborns in the 1980s are now forming the main body of movie viewers. Does anyone care about the voice of a film critic?

"No..." Martin? Bob was obviously a little anxious. "You'd better see it yourself."

Under his prompt, Michael Ovitz successively opened several more influential film and television websites.

The imdb score has changed from 6.7 to a failing 5.9...

The cinemascore network score is only 5.8 points...

Compared with these ratings, the negative reviews flooding the Internet are more eye-catching. It reminds the Internet audience all the time how bad "Pearl Harbor" is!

"You turned a war movie into a love scene, love you x a love, a boring love triangle!"

"When Michael Bay plays a love scene, God will laugh and the film will rot!"

"It is strongly recommended to choose a seat next to the aisle when entering the venue, because you must go to the toilet at least three times!"

After reading the comment areas of several large movie websites, "Pearl Harbor" is not without good reviews, but it is completely submerged in the bad reviews that are surging like a tsunami.

"The movie is lacklustre. You will definitely yell ‘boring, boring, boring" while watching!"

"The three protagonists lack highlights. Ben Affleck is used to playing a bullish role, probably not far from his temperament; Josh Harnett is a bit like Richard Gere in his youth, quite a bit. The star looks but I don’t see how high the acting skills are; the British actress Kate Beckinsale seems to be imitating Nicole Kidman. With this movie, at best, it’s a familiar face."

"This is a three-hour deadlift film about how the Japanese sneak attack on December 7, 1941 served as a foil for an American love triangle. It is a very disappointing film, Michael Bay. It's Michael Bay, he will never become Duke Rosenberg, so continue to look forward to "The Lord of the Rings: The Fellowship of the Ring"!"

Seeing this, the corners of Michael Ovitz’s mouth have begun to shake, which is clearly a post about "Pearl Harbor". Why did Crooked House get on "The Lord of the Rings: Fellowship of the Ring"?

"I'm still waiting to use "Lord of the Rings: Fellowship Expedition" to heal the damage caused by "Pearl Harbor"!"

"What did "Pearl Harbor" shoot? Michael? Bay thought it would be comparable to Duke by being forced and a dog-blood triangle? You should go to "The Lord of the Rings: The Fellowship of the Ring". Learn exactly how to make a movie!"

"I'm not going to watch "Pearl Harbor", I still keep my pocket money to buy tickets for "The Lord of the Rings: Fellowship of the Ring".

"Abandon "Pearl Harbor" and wait for "The Lord of the Rings: Fellowship of the Ring Expedition"!"

"Waiting for +1!"

"Waiting for "Lord of the Rings: Fellowship Expedition"..."

Michael Ovitz took a deep breath, controlled his emotions, and turned off the computer. To Martin Bob, "Let our public relations department contact Disney immediately. Start crisis public relations immediately!"

His tone is very serious, showing the importance he attaches to this matter. From the great success of "Blair the Witch", Ovitz also saw the terribleness of the Internet. It can successfully win a movie and suppress a movie. film.

however. He has fallen behind, because "Pearl Harbor" is really bad enough, and the push of the navy is to cater to the audience's perception. It is much more difficult to suppress against the wind than against the wind.

Besides, Duke's hands. It is a navy that has been established for many years and has countless network marketing experience!

Of course, all the prerequisites are based on the quality of "Pearl Harbor".

Perhaps "Pearl Harbor"'s early publicity and large-scale investment can attract audiences to the theater, but when the negative word of mouth begins to ferment and spread, its box office will be like all the big bad movies that go high and low. The same sudden dive.

What Duke is doing here is speeding up this process.

As a result, the single-day box office of "Pearl Harbor" on Wednesday shrank to 4.63 million U.S. dollars, and continued to decline on Thursday, only to get 4.05 million U.S. dollars...

Although Thursday is not over yet, Michael Ovitz's dream of making the film a box office of over 100 million in seven days has become a luxury!

This is just the beginning. On the second weekend, DreamWorks Animation Studio’s masterpiece "Shrek" was released. Although the audiences of the two are different, "Pearl Harbor" was still affected, coupled with bad reviews all over the Internet, and The bad reputation of word of mouth, the film's box office directly dived 60% of the next weekend, only 23.62 million US dollars.

"Shrek" unsurprisingly stepped on "Pearl Harbor" with $42.34 million, and easily won the weekly box office champion.

Although the box office of "Pearl Harbor" exceeded 100 million US dollars, the trend of serious diving has caused various forecasting agencies to lower their final box office expectations. Even most institutions believe that the North American box office of this film is impossible to achieve. The US$250 million expected by the Artist Management Company and Touchstone Pictures, or even more than US$200 million, is very, very difficult.

"Two hundred million dollars?"

Sitting in his office, Eno Martin turned an official invitation letter and said to Tom Hanks, "Pearl Harbor can get $150 million in North America, and Michael Ovitz should celebrate. Victory!"

His tone slowly increased, "What they have to face next is not cartoons with different audiences, but Duke Rosenberg's movies!" (To be continued...)

ps: Ask for monthly and recommended tickets~~