v2 Chapter 331： News silence

Due to the limited production cost of the film, Warner Bros.’s investment in publicity is not high. Taking advantage of the commemorative shootings and other opportunities, it also made a lot of publicity work. A film like "One Hundred Thousand Hot" cannot be a large commercial film like a summer file. In that way, an overwhelming bombardment was launched.

The film held two audience and theater media previews in early and mid-March. Duke has been busy preparing for the final stage of "The Lord of the Rings" in New Zealand, and did not participate at all. There are several leading actors, plus The strong cooperation of the Los Angeles County Police Department also does not lack necessary publicity.

After two trial screenings, Warner Bros. also spread the results to New Zealand as soon as possible.

"The audience praised 84%, and the overall commercial score of the theaters was b+."

Standing behind Duke looking at the cave troll model, Tina Fei quickly talked about the general situation of the trial screening, "The media screening is rated a-, and the film will be released in North America after the Oscars ceremony with 2,200 theaters. In theaters."

"Slightly better than I expected."

Satisfied with the overall appearance of the troll, Duke turned to the other side, here is a big lifelike spider, "I thought I would like to click on the theater line of about 300, and then the theater line will expand the screening scale according to the situation."

Perhaps it is always used to consider issues from ±, the most difficult point of view. The test screening of "One Hundred Thousand Urgent" was better than Duke thought. This can be seen from the resources invested by the theaters. The theaters cannot see the film. The selling points and expected benefits of the company will not easily let go.

Duke turned to the big spider corpse, but Tina Fei stood there without moving. This kind of thing has always been the object of women's disgust.

"There are some new news from New York."

When Duke walked out of the model warehouse, Tina Fei followed, and said as he walked, "Director Lucas asked if you could attend the Star Wars premiere in May. Mrs. Leah will definitely be there. Victoria. Secretly came a plan about the angel model and the Lord of the Rings, and you need to review it. Miss Lauder sent me a men’s skin care product by mail, which is a trial outfit for her brand..."

"This guy……"

Walking out of the warehouse area, Duke looked at the bright sunlight outside and muttered, "Take me as a test subject."

"What about Marvel Comics?"

Duke turned and walked towards the weapons warehouse. "When can we formally sign a contract with them."

After talking with surprise for more than a month, the two parties have reached an agreement on Duke’s investment in shares, and the lawyers and accountants on both sides are also accounting for this matter, otherwise Tina Fei, who represents him, will not Will return to New Zealand.

"The exact time has not yet been determined." Tina Fei looked through her work log and said, "However, according to the initial agreement between the two parties, the time for signing the formal agreement will not exceed the end of May. Also..."

She reminded Duke, "This is an agreement of up to 200 million U.S. dollars, accounting for 25% of the investment. You don't have so much liquidity on your books. We have to wait for David and Yahoo’s management to reach a share. Assignment agreement."

"Just stare."

With a word of exhortation, Duke walked into the weapons warehouse, greeted several weapon makers, walked towards the storage area inside, and said to Tina Fei who followed, "After the Yahoo share transfer is completed, I am surprised to get it done as soon as possible. ."

According to Duke's judgment. Investment in Surprise is actually a profitable business. Indeed, no one can guarantee that Surprise will become a successful Marvel in the future. But there is one thing that the director knows very well, that is, the special effects technology of the movie is advancing at a flying speed, providing the basic conditions for the amazing superheroes to appear on the big screen, even if the Avengers will not assemble, The value of surprising movies is not bad.

Besides, as long as he can invest in shares. Naturally, he will remind the management of Surprise, so that Surprise will sell itself to Walt Disney or other film companies at a high price in the future.

Walking in the warehouse, Duke looked at the weapons used by the main characters one by one. These weapons were all handmade, and some were made of alloy steel. Some are made of aluminum alloy, and some are pure rubber props.

But even a sword made of rubber is no different from a steel product in appearance.

After checking the weapons and props, Duke returned to the studio office and saw several plans sent by Victoria’s Secret. The executives of Victoria’s Secret suggested that when the "Lord of the Rings" trilogy officially started shooting, and it would be in North America and the entire After the world has had a certain impact, Victoria's Secret angels will fly to New Zealand in the most high-profile way to join the crew. It is best to find a TV station to broadcast the whole process.

Perhaps it is possible to rent a team of convertible sports cars and let Victoria's Secret angels blow kisses all the way from the headquarters in New York to JFK Airport, and then fly to Wellington on a special luxury chartered plane. The news and media on both sides gather for the hottest publicity and hype?

After writing down this idea briefly, Duke asked Tina Fei to fax it to Victoria's Secret management.

Successful propaganda operations are indispensable for any big-selling film. The total investment of the "Lord of the Rings" trilogy is as high as 350 million U.S. dollars, and a large-scale propaganda and hype are essential.

Along with the Victoria’s Secret plan, there is also a piece of information about the Victoria’s Secret Angel Model Team. In the past few years, Victoria’s Secret Angels have come in and out, and there have been many changes from the past. Want Duke to find the most suitable candidate.

Seeing the tall and slender model on the copper plate book, Duke suddenly remembered that the crew has not found an actor to star in Arwen. Maybe he can find a pure-looking angel model with long legs and slender waist?

This role itself doesn't need many excellent acting skills, not even above the passing line, and having said that, does the former Arwen have acting skills?

After dealing with Victoria's Secret affairs, Duke sat and thought for a while and said to Tina Fei, "Give me a reply to George and I will attend the premiere of "Phantom Threat."

Mother has gone, and he has no reason not to.

Finally, it was the men's skin care products mailed by Irene Lauder. This is a makeup brand created by the Estée Lauder Group, and she holds absolute controlling rights. Although Duke also said that if there is a problem with funds, she can find He, but Irene has never spoken, and she is not too short of money.

After the two have known each other for so many years, Duke can see that Irene Lauder is a woman with a strong heart and is embarking on her own business path.

In this respect, there is no fairness in any country or society in the world, and some people are born with a starting point.

Not to mention Irene Lauder, but for himself, if he were not from such a wealthy family, his career as a Hollywood director would be ten or even a hundred times more difficult than it is now.

Everyone knows that the first step before success is the most difficult, and the first capital before starting a business is also the most difficult to raise. Fortunately, he has the full support of his mother.

After opening these skin care products, after taking a look, Duke put it aside, Irene Lauder understood his habits, and mailed products like the simplest men’s sunscreen.

"Tina, let me buy some New Zealand specialties and mail them to..."

Speaking of this, Duke thought for a while, "Buy more, Mom, Irene, and... Ivanka? Trump, send one each."

Over time, more preparations for "The Lord of the Rings" have come to an end, and more people have come to New Zealand.

At the same time, the number of media reporters and paparazzi surrounding the Wellington studios is also rising sharply. After all, this is the "Lord of the Rings" trilogy that is pivotal in the history of Western literature. It is also known as the most unlikely literary work to be made into a movie. , Coupled with Duke's reputation as a director, enough to attract the attention of many people.

Especially some gossip media sent special paparazzi to stare at him.

Everyone in Hollywood knows that Duke has never concealed his lace, and the speed of changing female partners is extremely fast, but after "The Matrix" it has stopped, this abnormal situation has inspired some stereotyped media Curiosity.

Even, the “New York Post” reported eloquently that he was tired of this chaotic lifestyle and was currently dating a girl secretly, intending to establish a long-term stable relationship...

Neither the gossip scandal nor the positive report will affect Duke's work. According to the entire propaganda plan, he gave the crew a ban, and anyone is strictly prohibited from accepting media interviews in private.

Including Duke himself, even if he was chased by reporters, he kept the news silent for the time being. Even if he returned to Los Angeles to participate in the premiere of "Hundred Thousand Urgent", he only talked about this film when he was interviewed in the visiting area after walking the red carpet. Let's not talk about the "Lord of the Rings" trilogy.

The scale of the premiere often corresponds to the investment scale of the film. The premiere of "One Hundred Thousand Hundred Thousand Urgent" was not very big. The choice was a medium-sized theater in downtown Los Angeles, and no heavyweight guests were invited. It was just the most common spring season. One of the premieres.

The release time of "One Hundred Thousand Hurry" is placed at the end of March after the Oscars. There are no films that Duke has ever had an impression on during this time period. It can be said that there are basically no heavyweight competitors, but there are too many small-cost films released, which are greatly scattered. The resources of the theater.

However, this is also the distribution strategy of theaters. In such a time when it is impossible to attract audiences with large-scale productions, no one knows which movie will become a dark horse in the end. As long as one of the films shows the potential for big sales, it will immediately become a theater. A video promoted by the Online Alliance.

The 2,200 theaters of "One Hundred Thousand Rush" seem to be few, but in fact it was the largest movie screened that weekend. The film can get a relatively large number of theaters, and Duke's confidence in the theaters is also It's not unrelated.

But in the final analysis, whether the film will expand the scale of screenings or reduce the number of theaters will ultimately depend on market performance. (To be continued...)

ps: The new week has begun, ask for monthly ticket~ ask for recommendation~ ask for support~