v2 Chapter 290： Hot registration

"I am the king of the world!"

When James Cameron shouted these words out of the best director Jinren, it detonated all the media. Some commented that he was arrogant, some commented that he was arrogant, but no one thought he was not qualified.

Fourteen Oscar nominations and eleven statuettes are enough to prove the greatness of James Cameron and "Titanic".

What's more, there are even greater box office numbers that are still accumulating than this!

The 70th Oscars ceremony is undoubtedly the moment for James Cameron to be the gods. The former truck driver and self-taught director has stood at the highest position in Hollywood, and no matter how public opinion ridiculed James Cameron. I, however, rarely target "Titanic" anymore. Even people who are not dealing with the tyrant on the set in Hollywood will never say anything to him. Even all Hollywood production companies, to a certain extent Thanks to James Cameron and "Titanic".

Because the big ship brought not only the box office, but also opened the door to countless closed markets. It pushed Hollywood's globalization strategy to the peak. Hollywood movies have completely occupied the mainstream of the world film market. Other countries can only find ways to protect their own. The film industry, instead of facing the competition.

If Spey ↓↓, Erberg's "Jurassic Park" drove the revolution of the world film market, then James Cameron's "Titanic" completed this revolution.

It is impossible for Duke to have no ideas to see James Cameron, who is infinitely beautiful, but he is clear-headed and knows that there is actually a considerable gap between the two. After all, he has been cheating.

Even if it is cheating, he is still unable to fight James Cameron and Steven Spielberg-on the cumulative box office, Spielberg blasted him; on the single box office. James Cameron’s opponent is just himself.

As for the so-called three directors of the 1990s hyped by some media, Duke has never been a real one. Now he wants to be compared with the other two, the gap is still very obvious.

However, there is a gap to have motivation, and the era without competitors is the most terrible. It might not be a blessing to have a strong enough competitor.

Duke has never been afraid of competition. He has a lofty goal erected in front of him. He will always remind him not to be arrogant and complacent. Live longer may not be stronger than the top elites in this world.

Once this year’s Oscars ceremony made Duke a deep memory, now it’s just a symbol, except for James Cameron’s “king of the world” declaration, Keanu Reeves and Charlize Theron. Apart from promoting "The Matrix" on the red carpet, Duke's main focus is still on work. As in the previous few months, he will stay in Los Angeles on weekdays to host the post-production of "The Matrix", and then fly to New Zealand on weekends to participate in the preliminary preparations of the "Lord of the Rings" trilogy.

Perhaps such high-intensity work will drive people crazy, but Duke has always been full of fighting spirit, full of desire for his future career, and he does not lack the hard work and enterprising necessary for success.

at the same time. The revenue sharing in "Titanic" one after another in place has also greatly inspired Duke's spirit. How many people in this world can escape the influence of fame and fortune? At least he can't.

From November last year to April now, "Titanic" was released for nearly half a year. The North American box office totaled 587.95 million U.S. dollars, and the global box office totaled 1,575,524 U.S. dollars.

Moreover, the eleven Oscar statuettes have an obvious driving effect on the film, and the number of theaters in North America has once again skyrocketed. Many overseas markets that have gone offline have also started their second screenings.

That is, in early April, Twentieth Century Fox, which is responsible for overseas distribution, conducted the first overseas box office share with Paramount Pictures and Duke Studios. Duke Studios received a US$35 million overseas box office share from it, thereby investing "Titanic" revenue piled up to nearly 110 million US dollars!

Various seaside areas of the film are also being negotiated. The first thing that Duke Studio can participate in the accounting is the super hot soundtrack album.

"Titanic" has won 16 North American weekly box office titles so far, and the soundtrack album has also achieved eight consecutive sales on the bulletin board. So far, only 10.14 million copies have been sold in North America.

Overseas is a broader market. Although the sales of original soundtracks in non-English speaking areas are not as exaggerated as in North America, they have sold more than 16 million copies overseas.

Due to the need to share with various overseas marketers, the Duke Studio received the first part of the overseas original soundtrack sales share, which was as high as 21.2 million U.S. dollars!

Although it is only the first share and there will be a large amount of income in the future, the income received by the Duke’s studio seems to be a bit less compared to the terrible revenue figures. However, the operation of the overseas market is extremely cumbersome, and there are counts in the middle. Level channel business, this is a commercial activity, no organization will only contribute without receiving money.

Don't forget, there are different taxes in different countries.

At the same time, this also means that the overseas income received by the Duke's studio is basically pure profit.

Although Duke's investment team and other institutions have to take 10% of their income, investing in "Titanic" is definitely a lucrative business.

As long as the film can generate revenue in the future, he will have a quarter of the revenue share.

Duke's success in investing in the big ship also brought other chain reactions, the most direct of which was the "Harry Potter" series.

"Perhaps Duke is a little confused in investing in other industries."

In the conference room, everyone at Warner knew that Jeff Robinoff was talking about Apple. "But he still looks at the movie very accurately. I think we should promote his proposal with the most attention. "Harry Potter" series!"

Everyone at Warner Bros. nodded. The success of "Titanic" is enough to explain many problems.

This is a circle of successful people.

"How is the progress of "The Matrix"?" Jeff Robinoff asked.

As the co-leader of the project, Doug Walter replied, "The post-production work is basically completed. I called Duke in the morning, and now only the opening and ending credits need to be added."

"What about ratings?"

Doug Walter shook his head, "The sample has been sent to the mpaa jury."

Robert Solomon, the representative of Warner Bros. mpaa, said, "There is a force against us. It is very difficult to rate the film at PG-13."

Jeff Robinoff thought for a while, then asked, "What is Duke's opinion?"

"He is mentally prepared." Doug Walter said, "PG-13 is just a fight. If it is still R, then proceed according to the established publicity strategy."

Jeff Robinoff said, "Hold a special screening as soon as possible, and the announcement will be carried out with the greatest effort, and all cooperative manufacturers will be notified that from late April, some early products can be launched."

"Also!" He said again, "Doug, remember to pay attention to the dynamics of competitors. I agree with Duke's suggestion. Caa's Ino Martin keeps showing us good, and it is more in Warner’s interest for Martin Bob to step down. What he packs and serves is the work invested by DreamWorks, and "Clash between Heaven and Earth" is our primary opponent."

Not only Warner Bros., but several other companies are also doing something.

Finally, Jeff Robinoff exhorted again, "Don't relax at Sony Entertainment!"

On the last day of early April, after Duke added the ending subtitles and theme song of the film, the post-production of "The Matrix" was completed. This film, in which he underwent a lot of operations, was more successful or was it the audience Stay cold and can only wait for the market to test.

Propaganda and hype are essential means to promote success.

In mid-April, the second trailer of "The Matrix" landed on major TV stations. Like the first, the trailer basically ignored the slightly clever plot, focusing on fighting, collision, and pre-publicity, which were praised by young people. The'cool' and'cyberpunk culture'.

Posters, newspapers, magazines, platform outdoor advertisements, TV and radio advertisements, etc., these conventional publicity methods Warner Bros. will not let go, and set a promotional budget of 30 million US dollars for the film.

In addition to traditional media, on the Internet, such as Yahoo and other famous websites, you can easily see the news and comments of "The Matrix". On Duke's personal viral propaganda website, he personally responded to messages and posted a few posts. After the pictures of life, traffic soared. Although the director could not compare with superstars of the same magnitude, the average daily visits to the website exceeded 50,000.

These are all potential audiences for the "The Matrix" movie.

In late April, the summer vacation was getting closer. The audience, theater and media screenings of "The Matrix" were held twice in succession. Warner Bros. collected feedback from audience surveys mainly composed of people under 30. In the movie, the positive rate of the movie is as high as 97%!

Propaganda is going on, and "The Matrix" will have a third pure audience screening, and it will be the last screening before the screening.

For publicity considerations, while Warner Bros. set up a field registration office in Los Angeles, it also set up an online registration point on the websites of Yahoo and Duke. Because the film has been tested twice, the audience’s reputation has begun to spread, especially Among young people, this film is spreading on a smoothly informative network like crazy!

The night before the registration started, people began to gather around a few registration points in Los Angeles. By night, the registration point at Warner Studios in Burbank had gathered nearly two thousand people. These people had to endure all night. I want to get a chance to participate in the trial screening, and to see the cool movie that aroused their countless curiosity for the first time.

At the same time, the online registration is as hot, but big websites like Yahoo are okay. Personal websites like Duke are completely under-prepared and crashed due to too many visits! (To be continued...)