Chapter 194： Vulgar advertising ideas

In the following half a month, in addition to dealing with the preparations related to the advertisement, Duke also met with the Lily Fred who ICM introduced several times, and discussed in detail the singing and dancing of "Chicago". I went to the theater where the other party worked and witnessed her choreography. Coupled with a comprehensive system evaluation of all aspects, Duke decided to hire her as the song and dance director of the new project.

For specific matters, Nancy Josephson came over to talk with the other party and his agent. After all the preparations were in place, Duke's energy turned back to the commercial shooting.

Towards September, this super commercial blockbuster of the Lauder Group kicked off the filming on the busy Times Square.

Although the advertisement showed that it was night, the shooting was placed in the morning when there was relatively little traffic. For Duke, replacing the background was just a very simple post-work.

In front of the AMG Theater in Times Square, reporters and photographers gathered, the long red carpet spreads a long distance, and a large number of fans stand on both sides of the carpet...

This is not a media event, but a scene where the crew is preparing to shoot. The role of Elizabeth Hurley in the commercial is a female star.

Leaving the director's camera, Duke walked around the scene in front of the theater again. After several adjustments, the layout of the scene was clear and gorgeous. Even without using the camera lens to capture, it had a strong visual impact. force.

Crossing the red carpet, Duke walked to the makeup trailer. Elizabeth Hurley was adjusting the black velvet evening gown with the assistance of the costume designer. The dress was designed with a close-fitting backless, which made her extra sexy.

Duke has not been satisfied with the spokesperson of the Lauder Group, perhaps because of his acting skills. Or maybe it's the relationship between her growth and experience. Her noble temperament always seems a little artificial, but fortunately, this is just an advertisement, and no one cares about the performance.

Standing at the door of the trailer, Duke held his chest with one hand and his chin with the other. Looking up and down Elizabeth Hurley, there will be countless close-ups in the commercial shooting, and any small problems will be maximized. Elizabeth Hurley is a veteran of advertising, knows the key, and stands in front of Duke. He looked.

"Lisa, turn around!" Duke motioned to Elizabeth Hurley with her back to him.

Elizabeth Hurley turned around, showing most of her smooth back in her black evening dress. Duke frowned, always feeling that something was missing. After thinking about it for a while, he said to the stylist, "Put that necklace back on Lisa's back."

The stylist found the necklace and immediately put it on Elizabeth Hurley. Duke looked at the end of the long necklace with swashes el-the symbol of Estee Lauder's youthful dew-and nodded in satisfaction.

"You still have ten minutes." He turned and walked towards the camera.

Back behind the camera, Duke beckoned to the side. Assistant director Anna Prinz and the photographer Ben Watts, who was specifically called by Duke, walked over immediately.

"Anna, you are in charge of controlling the extras and the order on both sides of the red carpet."

Seeing Irene Lauder introduced the female director solemnly nodded. Duke looked at Ben Watts, who had collaborated many times, "Ben, you take a close-up, Elizabeth Hurley's back, looking back and eyes, and... she added Lauder's logo necklace behind her, remember to give the close-up ."

"I know!"

Waved to the two. Duke saw Elizabeth Hurley walking on the red carpet, and rushed over to make one final reminder.

"Lisa..." Duke's voice can not be questioned. "A short but intense love stays behind. You have to show the most affectionate and nostalgic appearance. We have limited time!"

Not waiting for Elizabeth Hurley to answer. Duke returned to the camera and said to Tina Fei, who had been following him, "Notify all departments to debug as soon as possible. The first test shot will be made in five minutes!"

Except for Ben Watts, the crew is relatively unfamiliar. Even if Duke has shot four films in a row, it is impossible to behave like an arm. As soon as the trial shooting started, he called to stop.

"Light!" He shouted at the lighting engineer, "Why is the artificial lighting weakened? We must ensure strong light from beginning to end, don't have another time!"

Any crew that has just started to collaborate on filming will not go smoothly. In the next two trial shootings, Duke solved minor problems in lighting and recording. Elizabeth Hurley became the place to make mistakes again. Her retro night The back of the dress is really long, I don't know if I stepped on the lining of the dress and almost fell.

After more than half an hour passed, Duke continued to coordinate the cooperation between the crew to find the most suitable rhythm. After all, he was experienced. After seven consecutive ng, he finally completed the shot of Elizabeth Hurley dragging her evening dress up the steps.

The next performance is the top priority. Although Elizabeth Hurley is not known for her acting skills, she still has no problems coping with advertisements. Because of her temperament problems, Duke called several times to stop and communicated with the actress. After the episode, I finally called for approval during the fifth shooting.

Immediately afterwards, Irene Lauder, who was in charge of the crew’s outreach matters, communicated with representatives of the New York municipal government. The crew moved to the center of Times Square. Duke’s busy conductor arranged the scene and asked Tina Fey to supervise Elizabeth He. Li went to change clothes.

Shooting in such a place will inevitably arouse onlookers. Duke is well prepared for this and will basically use montage processing in the later stage and build it with ultra-short lenses.

In fact, this is also the characteristic of all advertisements. After all, the length of advertisements is limited. If you want to deliver the information to the public in the shortest time, strong visual impact and ultra-short lens are necessary choices.

And advertising is a kind of publicity aimed at the public, and it must be in line with the public's aesthetics. The techniques and creativity of many movies are completely inappropriate for advertising, especially those with advanced creativity or surprising success, which are often disgraced.

For example, the advertisement prepared by Duke, although it is a super commercial blockbuster that the Lauder Group will only release in a few years, from the point of view of the shooting process, it is rich and luxurious enough, but the theme is actually very vulgar.

Elizabeth Hurley plays a big star chased by thousands of people, while Leonardo DiCaprio plays an ordinary poor boy.

As for the plot, it is also the most old-fashioned and most popular way for mainstream audiences.

The big star entered Times Square to participate in an event, but because he could not stand the chase of the media reporters, he jumped into a taxi, met an ordinary but charming man, followed him back to the simple room on the top floor of the building, and sat The two people on the el erected on the terrace were attracted to each other. There was no distinction between high and low in the love dictionary. The two broke out in a short but intense love.

After several scenes borrowed from "Roman Holiday", the big star found that the whole world was looking for her. She finally decided to return to her life. When she walked on the red carpet of Times Square, she looked back affectionately and saw It is the word el on the building, and it seems that only perfume will always remember this wonderful, short and unforgettable love-the unforgettable love is as deep and eternal as the dew of youth.

The poor boy and the rich daughter, or the prince and Cindrila, are the themes of everlasting prosperity and the safest way.

Originally, Duke prepared two records, the other one was family-related, but Lauder Group did not hesitate to choose the most vulgar advertising creative.

Of course, the advertisement will not end with the breakup of the male and female protagonists. The slogan that Irene Lauder has read will appear at the end of the advertisement, leaving hope for tomorrow.

This is not just as simple as an advertisement. A series of advertisements of Estee Lauder Youth Day Dew will be derived from this.

For example, Elizabeth Hurley was chased by media reporters, in order to imply that women who sprayed the perfume of youthful morning dew will become the target of everyone's pursuit.

The print advertisement that Duke and Lauder Group agreed to intercept is the red carpet shot just taken. Elizabeth Hurley is wearing a black velvet vintage evening dress, showing her **** back, and setting off the hanging "el" made of diamonds. The word pendant necklace impeccably conveys the true feelings of "Estee Lauder Youth Dew".

It took a whole day for Duke to finish the not-too many outdoor shots. The next day, he went directly to an indoor studio set up using a stadium on Long Island to shoot Leonardo alone and with Elizabeth Hurley. Get along with the lens.

Such a shooting speed is also within Duke's plan. Working with a relatively unfamiliar team is already very efficient, and the advertisement will be shot soon, and there is no chance of running in between the two parties.

Leonardo has worked with Duke. He knows many of his habits and the shooting went smoothly. Moreover, he is simply the best advertising model, especially when he sits on the el's l, when the light hits his face. When the fan blows the short and medium hair of golden brown to reveal the handsome face, many people in the crew, especially the women, are amazed.

"He is so handsome!"

"Can't be more handsome!"

"I want to invite him home tonight."

However, at the beginning of the filming, all the voices disappeared. Even if it was just a temporary crew, these people tried their best to cooperate with Duke's work. On the surface, no one showed any resistance. This is the difference between famous directors and ordinary directors.

Even if you don't deliberately do anything or say anything, including Elizabeth Hurley and Leonardo DiCaprio, these people, Duke can firmly suppress them.

This day’s shooting went much smoother than the previous day, and the atmosphere of the crew was more relaxed. By the middle of the afternoon, after shooting the scene of Elizabeth Hurley and Leonardo DiCaprio affectionately kissing, the commercial shooting Officially ended.

The preliminary preparations took more than half a month, and the shooting took only two days. Duke had no plans to take a break, and asked Irene Lauder to greet the studio he had contacted in advance and prepare to start post-production tomorrow, Elizabeth Hell Li and Leonardo DiCaprio still need to be dubbed and cannot leave New York for the time being. (To be continued...)

ps: Today's three shifts~~Jurassic World is about to be on, do you have any friends who like dinosaurs~~~ Ask for votes~~ Some friends in the book friends group are going to take the college entrance examination, I wish them victory and success~~ confused Come on!