C277 Advertising Program

After using more than two hours, Zhao Yaru had already finished preparing the draft. This time, they had arranged to meet with a brothel in the business district, and it was time to eat dinner, so they talked while eating. Li Tian asked for a private room, and when Zhao Yaru arrived, the fragrant smell had already filled the private dining area.

"Let's eat first, we can talk about work later, there's no need to rush now," Li Tian laughed and opened the lid, the special food here was not bad, Zhao Yaru originally wanted to talk about work, but seeing that Li Tian and Zhang Meng were both hungry, she looked at the time and nodded, thus she smiled.

Because he was not very familiar with Li Tian, he did not drink alcohol. Originally, Li Tian wanted to let him have a taste of the Kang Wang Chen Jing, but seeing as how he did not want to drink, he did not force him to do so.

However, at home, he did not have much of a good taste. However, in this year, the taste was not the most important thing, the most important thing was the advertisement. As long as the advertisement kept up, he would be able to sell any kind of wine.

It was said that the taste was also ordinary, but they had succeeded in marketing it. Unfortunately, in the end, their output could not keep up with the huge deficit in advertising, and in the end, they did not manage the winery well, and now, they were half dead.

Zhao Yaru had nothing to do with all of this, she was just an advertisement person, as long as you came to visit, she will give you the best advertisement. As for what kind of advertisement you want, that is up to you.

After the meal, Zhao Yaru placed the advertisement in front of Li Tian. Li Tian took a look, this was something that he had done with his heart, and he approved of Zhao Yaru's design concept very much. It would allow him to list the advantages of the entire Kang Wang Chen Jing.

As for marketing, due to the lack of experience from Zhao Yaru, when Li Tian pointed it out to her, Zhao Yaru immediately suggested a modification plan.

The Kang Wang Chen Jing's main customers were the common folk. Although they had already researched and researched the high-end products, they had not sold them on a large scale so they did not need to promote them too much.

According to the advertising business plan, they were preparing to promote it throughout the province. The first was to advertise on the provincial television station, which was also the most expensive. In this aspect, it required at least 3 million RMB.

In the middle, there was even a television station advertising in various cities, but this rule had been deleted by Li Tian. Nobody would watch the radio stations, so advertising here would not be of any use.

The third was the advertising spots on the tall buildings. They bought 34 spots in 17 cities around the province. Since these were not in the prime location, the total price was around 2.8 million.

The fourth was to advertise in famous newspapers throughout the province, costing about 2 million.

The endorsement fee was 2 million annually. There was currently no one else available to make the decision after discussing it with Li Tian, and the only thing left was to work for their advertising company, which was about 2 million.

On the surface, the amount of money that their advertising company had left behind was not much. After all, giving Zhao Yaru a commission alone was already enough, but in reality, all the parts in the middle were being operated by the advertising company. There was still a gap between the price that they offered to Li Tian and the real price, so the advertising company had a lot of profits.

For example, in the TV commercial, Li Tian estimated the price to be at this level, but in the past, the advertising company would be able to come up with an even lower price.

I think this plan is still very good. Go back and think about it, see who can be our spokesperson, and the best way is to have a slightly higher reputation. If there's any problem with the funding, we can increase it a bit more. Li Tian was very satisfied with this advertisement planning, at least better than those fellows from the afternoon.

Zhao Yaru tried her best to suppress the happiness in her heart, it was almost as if she was floating now. In such a long time, she had never received an order before.

Many of the company's insiders were also out doing business. They could barely run a single business every month, and most of them were worth around one million. They had tens of millions of business all of a sudden, which was almost the equivalent of a year's worth of work for the company's middle-level staff.

As for the managers of the Ideal Advertising Company, Li Tian was too lazy to bother about them, they were not on the same level as him. If he took these trivial matters into consideration every single day, Li Tian would not have to bother with them.

With regards to Zhao Yaru, Li Tian was still very satisfied. As the company continued to expand, they would need to establish their own Propaganda Department, and maybe Zhao Yaru was a suitable candidate, but of course, Li Tian thought about it in his heart and did not say it out loud. Right now, he would not leave the provincial capital and follow him to the county.

The three of them talked about some more details. Zhao Yaru had to go back to modify the advertisement plan, so she decided to take her leave. However, Zhao Yaru still asked about Zhang Meng's accommodation, making Li Tian feel that she was a kind person.

Zhang Meng had already promised Qin Bing that she would rest at Qin Bing's place during the night. She was coincidentally staying at the same hotel as Li Tian, so she asked Li Tian to send her back.

Hearing that Li Tian wanted to come over, Qin Bing quickly vacated the room and even prepared some fruits.

"Cousin, are you tired? You even dressed up here in the middle of the night. How nice would it be to wear some comfortable clothes, and even prepared so much food. " When Zhang Meng, this girl, entered the house and saw her cousin dressed so formally, she did not care at all.

Qin Bing speechlessly looked at his own cousin.

Zhang Meng stuck out her tongue, only then did she realize that she was not the main character, the main character was actually Li Tian. Zhang Meng felt that her cousin should have something to discuss with Li Tian, so she obediently sat on the side watching the TV.

In these few days, Qin Bing did not come looking for Li Tian at all. Li Tian knew that Qin Bing was waiting for Zhang Meng.

Although Li Tian wanted to enter the jewelry industry and keep his own shares, if Zhang Meng were to open his mouth, he would just sell his.