Chapter 1180： Streaming self-made drama No. 1: Netflix? amber!

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In February 2012, Brian was busy screening film sources and supplementing the film library, and Amber would also usher in the first money-burning battle.

For outsiders, apart from some news in the movie market and the increasingly hot Oscar selection, a considerable number of audiences are waiting for "Game of Thrones".

Fortunately, there are only two days left to go online.

For the red shirts, the closer the episodes are launched, the heavier their work will be.

There is an opportunity to intervene in the streaming media field, and it happens that the life of Netflix is ​​not easy. It is also unexpected for many people to try to maintain a stable body and temporarily incapable of progress.

No one would have imagined that a "rash" price increase would hurt users' hearts so sensitively. This is a good time. Many dramas are removed from the shelves and users are lost.

Round after round of negotiations, when the plan is clear, it seems that everyone is waiting for a news.

Good or bad, whatever it is, there is always a conclusion to spy on.

In the venture capital world, placing orders is a normal method. Resources need to be matched, and status also needs to be based on performance.

"Mr. Rust."

In the simply decorated conference room, Red Shirt Investment's Fuller French, managing director Edward Wifred, and people from the Holdman Fund sat opposite each other. Lehmann knew that the other party had not made up his mind to have something with Amber. Intersection and bundling of interests.

In fact, even Google Ventures has its own considerations.

In the face of such investment elites who have their own judgment and reason, many words have been explained by the red shirt, so Lehmann just emphasized some of his own views.

"I know you still have questions, but I don't have much patience. Amber needs financing to buy a huge amount of content, expand user choices, and improve business competition. To be more specific, I hope that the A round will be in "Game of Thrones" It will be completed within half a month of the launch. At that time, the conditions for the valuation of capital and equity will remain unchanged, but it will be open to all investors who have the confidence to enter the market.

And, no matter who it is, I will always maintain operational independence for the content of Amber Video's film library. "

Lyman said something serious that he had already recognized.

"Great director." The other party laughed, "The constraints are mutual. Let me make it clear that streaming media is not a good investment direction to watch at this time. Netflix has 30 million users and over 10 billion in revenue. The profit is less than 50 million, and you only have 700,000 users, and the premium is huge, you should think about it for us."

"You said that half a month ago, we were only 500,000. The streaming media industry is different from other industries, and the head advantage cannot form a conflict. With the content, you can also see the speed of Amber's accumulated users. "

"Of course, we wouldn't be sitting here if it weren't for the peculiarities of streaming. But everyone is looking for a return, and we can't pay for an offer that's very risky. We need to think about it, sorry."

"Business is business, and there is nothing to worry about. We insist on the offer, and hope to complete the A round of buying the film source before March." Lehmann shook hands with the other party and got up.

"11 billion?"

Lyman walked to the door, stopped, shook his head slightly, pushed the door and walked out.

This little episode before the broadcast, few people took it to heart.

Are you talking about business? It's normal if you can't agree.

On the contrary, the closer to the launch of "Game of Thrones", Amber's already-improved daily active traffic suddenly increased a lot.

On the night of the 10th, everyone was watching.

Anxious book fans, passers-by who are scratched by the warm-up, blogger V, and the user groups who have been bombarded by the homepage recommendation for more than half a month have poured in, B-box, computers, smart phones and other delivery channels are also Various.

In the HBO conference room.

After several high-level officials discussed the new work "Newsroom", which will be released in the summer of June this year, they sorted out their work seriously, and everyone laughed and chatted about "Game of Thrones".

The gimmicks are hot, and the industry is not interested.

"Become popular before broadcasting, but we have to see what level it is."

Most people in the circle think this way.

Or ridicule or disgust, always have to see.

The hour hand points to 8 o'clock, and the first season of "Game of Thrones" is officially launched.

...

If you look at it with malice, the feeling of the title will be even more shocking.

The deep and sonorous cello is paired with clips of blizzard, tundra, and kingdom power, and it's a fire that people can't help but ignite.

The map emerges, on the metal ring, lion heads and wolves dormant, the deer is crowned, and the horn of power is sounded.

What is the title of the opening chapter, this song just needs to be matched with the title, it feels very cool, and I want to continue watching.

Following the main film, a corridor, the fortress walls.

The three of them walked out in three horses, and the camera was pulled up. The vast snow field set off the thinness and insignificance of people, and the whole picture was painted in front of the audience.

The whole composition design, the atmosphere that blows at the face, makes people feel: as expected of a drama with a budget of 100 million, the money is well spent.

Coupled with the pursuit of restoration, the sense of substitution comes immediately, even if some people have never read the novel at all, it does not affect their understanding of what the picture wants to express.

Snow forest, scattered corpse parts; White Walkers, slaughter... One episode is about an hour, the pace is also fast, not too overwhelming, the story line is tight, and the texture is even more.

When Eddard Stark, the king of the north, read the code of the Night's Watch and executed himself, a slightly **** shot showed the toughness and persistence of the border guards.

Whether a drama is excellent or not, you can tell by watching it.

Jayden, the content officer of HBO, watched this episode with a bit of melancholy. He originally wanted to see what this ferocious and high-investment drama could lead to, but the more he was surprised, the more pity he felt.

"This kind of expressive drama is too wasteful to broadcast online."

"No, I can't introduce it. I can't offend all my colleagues to death. I can only see if I can buy the second round of broadcasting rights."

The environment at this time is that the TV side and the streaming media are separated, and it is impossible to broadcast simultaneously, even if there is competition and a win-win situation.

Even if the TV network represented by HBO sees the value and is eager to get a piece of the pie, they have to wait and can only wait.

At the same time, the topic of "Game of Thrones" on Facebook and Twitter exploded directly. Hungry audiences encountered good dramas, and a phenomenal craze emerged.

"The long night is coming, and I will watch from now on until I die. I will not marry, hold land, or have children. I will not wear a crown, and I will not compete for honor. I will do my duty faithfully, and live and die. I am darkness. Sword in the midst, Guard in the Wall. I am the flame against the cold, the light of dawn, the horn to awaken the dead, the Iron Guard of the kingdom. I give my life and glory to the Night's Watch, tonight and every night ." This night watchman's oath broke the circle directly with the play of the episode.

"Mr. Martin, I'll kneel down for you. Quickly pick up a pen and write, okay?" Kneeling to the original party.

"After watching The Sopranos, I couldn't think of chasing other dramas. I didn't expect that there would be Breaking Bad. When Breaking Bad was about to end, I thought there would be no episodes that could be used as substitutes. I didn't expect that there would be Game of Thrones. Don't say anything, go ahead!"

"Hey, the feeling I can't tell is different from many dramas. This is like a movie."

"The whole season will be released, no appetite. Thumbs up."

"Don't say it, I will ask for sick leave tomorrow, and I will go back to work after I finish it."

"same."

"Same as 10086..."

...

It was completely dark.

Leighton Kent, managing director of the Holdman Fund, took a shower and sat by the bed reading a few papers.

These are some investment opportunities sorted out in other directions. His subordinates have put forward some plans that need to be reviewed by him.

"Well, this investment plan is good, you can tilt some resources and see what you can toss out." Layton looked at the annotations in the document and said to himself.

After a while, after finishing this matter at hand, the night was getting deeper, and he was just about to go to sleep when he heard the phone ringing non-stop.

"David, is there any urgency to call at this time?" He was a little dissatisfied, and his tone of voice to the subordinate who disturbed his sleep was naturally not much better.

"Sir, the project we followed, it turned out to be a big plus."

The subordinate manager David didn't care that it was already 12 o'clock at night. After the report from the following people, he took the time to confirm the news, and he also reported it quickly.

"What?" Leighton was a little confused.

"Amber, Amber, its new drama has a very good reputation, it's too popular, and now..."

David seems to be calculating something, "4 hours, more than 16 million views, except for the first episode, which can be watched for free, the rest must be paid for, and the cheapest is $4.7 a month. According to this trend, this Conservatively adding millions of new stable members in a few hours, and it’s completely unclear where they are capped. It’s crazy.”

Finally, he added the adjective "crazy".

"FXXK!"

After a long time, after learning about the situation in detail, the phone was dropped on the ground, and Layton was no longer sleepy while covering his heart.

One thought, one thought, he lost the most suitable time to bet. For an industry that needs a "gambling" vision, that kind of regret is simply heartbreaking.

Tonight, doomed to have no sleep... When we move our perspective to the Amber Park.

When once again all the engineers stayed up all night to work overtime to guard the technical specifications of the drama, the backstage traffic surged, and the active transformation was high. They did not live up to their hard work, and the atmosphere was different.

Relying on the quality of the episode itself, it quickly spread out of the circle to drain traffic, but the vast night is also the leisure time of many office workers after get off work.

"Game of Thrones" is a popular adaptation of the novel publication itself, and the plot development is even more scrutinized and critical by some people.

But even so, the first episode showed his head, and initially portrayed the ecology of the North and the Stark family. In the second episode, the 12-year-old emperor Joffrey wanted to take the position. My brother used it as a means of marriage to win over the king of horses...

The classic characters from the books appear one by one, the portraits of the power struggle unfold, and the vivid characters match the conflict on the Iron Throne. The dramatic tension and performance are enough for the audience to shout.

The expectations of the book fans themselves are very high. I didn't expect that the effect of the filming was not bad at all, and it was enjoyable. Then what is there to scold? With praise, Rotten Tomatoes and IMDB are full of discussions of "Game of Thrones" , praised, combined with the convenience of other platforms to spread, tempting passers-by one after another into the pit.

The actual feedback is in the background of the server, which is the continuous increase of independent IP.

This kind of night was far more successful than the original "Thor 2" launch event, and the enthusiasm of the audience to pay to follow the show was soaring, and even more questions were asked on the Internet about how to bind UnionPay cards.

The personnel monitoring the website reported the good news to Ron one by one, and the scene in the Amber War Room was very chaotic after 8 o'clock.

Until the click rate of the first episode exceeded 10 million, and the number of broadcasts in the whole season (including IP repeats) exceeded 30 million, it may also be because after the early morning, the proportion of chasing dramas is rapidly shrinking, and there are many groups who are left to follow later. , Nikkei turned around in the eyes of a group of technicians with joy.

Sorting out, summarizing, and reporting some technical problems that occurred that night for the record. In the war room, although everyone was tired, their mental state was very good.

People who change shifts go back to the dormitory or go home to rest, leaving Red Bull and fast food boxes in the corners and waiting for the cleaning aunt to clean up.

Brian, who witnessed the entire first day of the launch in the office, watched the technical department adjust and found Ron at the first time. Because he held it for too long and was too excited, he just shouted, "We created miracles, we created a miracle."

Although there is no such thing as ratings in streaming media, the actual number of people who have been picked up can always be counted. Although it cannot be compared with other TV stations at 8 o'clock, whoever's drama is more popular, but "Game of Thrones" is a hit, and other TV networks The decline in ratings is not just for no reason, but also a glimpse into how outrageous the show's looting and plundering of other opponents.

It took half a year of filming, and it also made the audience's appetite for half a year. I didn't expect the audience to buy it so much, and even under the suppression of the TV unit's united front, Brian couldn't help but be unhappy. The source of the film was repeatedly promoted. The bad breath on the face and the face of the TV station has also dissipated completely, and it only feels transparent and refreshing.

"how is the situation?"

At 5 o'clock in the morning, Perlman, who was woken up by a phone call, was very calm because he had not personally experienced the peaks of data growth. He pulled the two to sit down and handed out two cigarettes.

Lighting it up, the smell of cigarettes made the brain wake up a bit. "I'll make some statistics, so I can show it to the boss, and the publicity will be more topical."

The shift changers basically went to rest, but before going back, some statistics were handed over to Ron.

"One hundred million in expenses, there should always be a shadow, in fact, there is no need to be too happy."

Perlman knew that the episode went online smoothly, but he didn't know how well it went. He thought that Ron was a skilled technician after all, and he had never seen the storm in the entertainment industry.

No way, the capital investment is so large that it has not been accepted by local TV companies. Although it can withstand losses, it is still difficult to make a profit. Calm down is better.

"Our original 700,000 users responded by 200,000 after receiving the email notification. After the response, 9.5% of the episodes were added to the personal drama list. Watching, this shows that "Game of Thrones" is in line with the preferences of the original accumulated user base of our platform;

At 9 o’clock that night, that is, within one hour of going online, more than 400,000 users have received order requests. It may be that these users are still satisfied with “Game of Thrones”, and the subsequent curve continues to rise.

I have seen that the search volume and discussion volume of our dramas on major platforms such as Yahoo, Google, and Facebook started to increase rapidly after the launch. I have reason to believe that this part of the increase means that there is no problem in quality control, that is to say, From the highest online active user of 11 million to the lowest active user of about 4 million, the active rate has increased by as much as 8 times compared to our previous average period, and it is just the beginning..."

Perlman was a little serious from the beginning, and couldn't help but fantasize about the operation of copyright.

Looking at the ups and downs of the active curve, in addition to feeling the enthusiasm of the audience or the streaming media market, he can get value returns far beyond his imagination.

Just as technicians like Ron say "it's just the beginning", anyone who pays a little attention to the trends in the circle knows that a big hit drama basically has a process of accumulation and superposition, just like the film's opening of 50 million in the first week , you can think of 200 million in North America and 400 million in the world.

The increment of tens of millions on the first day of a TV series, how much can be gained in the first month, or what can this drama bring?

There is a basic phenomenon in film and television content that the better the performance, the higher the feedback. The value of a drama with an average of one million viewers and an average of ten million viewers is not an order of magnitude.

In Perlman's previous view, if "Game of Thrones" cannot attract 3 million new subscriptions in Amber (3 million + 700,000 can earn nearly 20 million a month) membership subscriptions, it can rely on buying and selling broadcast rights and overseas copyrights. , The drama linkage barely recovered the cost.

But in fact, his goal is only about 2 million stable new additions (Internet piracy is too convenient, and high clicks may not necessarily convert into actual users. It is very likely that some people think that the reputation of the series is good, so they search for pirated copies and watch them, then Such methods as small websites or magnet links are hard to guard against, and you can only expect users to be willing to spend money), but after suddenly realizing that Ron Law listed the meaning of a series of online situations, Perlman underestimated the influence of "Game of Thrones". After that, I quickly corrected my thoughts and thought about how to expand the interest chain around the episode.

It is impossible to lose money, so what about 100 million capital? With this traffic, topic and influence, it can fully support their department to operate well.

"Print a copy for me, and I'll go to the boss's house."

"OK." Ron yawned and called a clerk.

"You'd better go back and rest After getting the data report of the first night, Perlman cared about his colleagues and went straight to Beverly Hills.

"BOSS, we have set a record in the streaming media industry." He commented.

At 8 o'clock in the morning, I slept soundly, and when I woke up, Lehman grabbed the report and glanced at it, and he was relieved, "Is the record meant to be broken? It’s all accumulated monthly, of course it won’t flood in in such a short period of time, because the level of feedback of demand is not the same, it’s boring to compare it.”

"Haha, completely new content, the exclusive platform has been released in one season, and it is really attractive. I see that many viewers are praising our follow-up mechanism. Even considering the decline in user growth, it can be regarded as a gorgeous self-made battle. "

"Yeah, I finally took this step..." Lehmann sighed inexplicably.

For the convenience of reading next time, you can click on the \"Favorite\" below to record this time (Chapter 1175 The first person in the streaming media self-made drama: Netflix? Amber!) The reading record, you can see it when you open the bookshelf next time!

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