Chapter 1177： Ostrich and Shadow City Environment

In early February, Open Road Films, an independent studio established in 2004, topped the weekly list with a well-reviewed feature film "Grey" (with a 19.65 million opening score), "Guardians of the Galaxy" except for a few The non-ticket warehouse areas are still showing, and other places have been painted.

No. 1 in the midnight show of the year; No. 1 in the Friday box office list; No. 1 in the cumulative box office in December; No. 1 in the global imax opening box office of the year; (one third of which came from overseas 177 giant screens).

Top 5 for 4 consecutive weeks and top 5 for 10 consecutive weeks;

Thanks to the hot screening in the mainland market, its global box office exceeded 700 million US dollars, which not only became the 6 works in history that exceeded the 700 million box office threshold, but also surpassed "Captain America 2" (714 million), and was promoted to the No. 1 performance in history. 2 good Marvel movies, second only to "The Avengers" with 1.5 billion;

As of this time, the film's total box office in mainland China is 596 million yuan, North America's total box office is 334 million US dollars, and the global total box office is 753 million US dollars. It can be said that "Guardians of the Galaxy" not only refreshes the insiders' impression of Marvel's production Later, it also brought them a lot of substantive, hidden and long-term benefits.

For people in the circle, this February is not just about paying attention to the next drawing of "Guardians of the Galaxy" or the upcoming Oscars awards season, but more importantly, everyone's "job" capacity.

That's right, there has been substantial progress in the new round of border trade negotiations around the wto. On February 3, the Associated Press took the lead in making a statement, saying that although it is "unfortunate" that the accounting standards for films imported from the mainland are not in line with the international standards, they have also achieved good results. Significant progress, one is quantity, the other is profit, and the environment is better than in the past.

As for how many saws in the middle, the media has always ignored it.

The essence of the so-called "dollar hegemony" has gradually deepened the understanding of mainland audiences in later generations, and gradually lifted the veil of "freedom", but in 2012, when this notice came out, people in Hollywood were naturally happy, and it was the mainland. It has become a veritable third-largest ticket warehouse, and it will bring huge profits for each preferential treatment introduced.

For mainland film and television creators, it is very complicated.

Beijing.

The New Year is coming to an end, but there is still a little flavor of the year.

For mainland filmmakers, although the competent authorities have not yet announced the details of the agreement, China Film and Huaxia, which are responsible for distributing imported films, have not responded positively.

According to the relevant content reported and discussed by many media in the United States, there is no doubt about it. For example, the quota will be increased by 50% on the basis of 20 large accounts, and the Associated Press has pointed out in detail that there are 14 new ones. The main thing is to cooperate with "fit-type" blockbusters such as imax and 3d;

Second, the proportion of American blockbusters in China's box office will increase from 13% to 25%. For example, "Transformers" has achieved 1 billion yuan at the box office in China. According to the new accounting ratio, the income of the United States will increase from 130 million to 250 million yuan. , three times five and two, there is also a small 35 million US dollars, which is stronger than most overseas regions.

Analysts in Hollywood are discussing that this move will stimulate American filmmakers to strengthen their propaganda efforts in the mainland, and will no longer "cold" the propaganda work there. The city's total score was 13.115 billion yuan, and more than 20 imported films cost more than 4.91 billion yuan, accounting for 37% of the reports.

If more quotas are given, it is easy to think of what the situation will be. The impact on mainland films is inevitable, and the quality of the visual effects has been crushed. How fierce is the "enhanced" blockbuster driven by "Avatar", and they are again It's not that I don't know.

But know what to do with it.

Noisy, all levels of distribution and production, including those in the old film studios, are asking and worrying, but what should be implemented is still implemented.

Opening up the market is not a simple 4-word word. It is a good thing to enter the wto. Many articles are also clearly analyzed. For the mainland film industry, the term labor pain seems to explain it. After all, if you think about it, this is called Spurring, at worst, is forcing competition.

In short, a paper document from a certain bureau was issued.

At the core of this time, "everywhere" revealed the benefits of overseas studios, which naturally caused an uproar.

Mainland audiences don't care that much, watching movies, entertainment is the main thing, and American blockbusters are good-looking, you can't force others not to choose if you don't live up to your expectations.

To put it more bluntly, in the past, the audience was not taken seriously. Are all the bad movies produced back and forth? People want to watch movies, but they have no interest in going to the cinema. If there is no audience, the people in the cinema will care. American, French or Indian films? You have to get the audience in first.

Thinking about it this way, it seems to be a bit active and active, and it kind of makes Tesla enter China.

Things are spreading everywhere, and it has become a foregone conclusion. On a certain V, Comrade Feng Gangpao spoke out, saying that this move has three major benefits.

1. The more Hollywood "Tigers" come, the greater the creative space for filmmakers. Because the scale of gatekeeping is a standard, we also share the content they can shoot.

2. The crackdown on piracy is more severe, otherwise Holly's "Tiger" is really in a hurry with you. We will also share the results. This time, with the support of Holly Tiger, let's see who dares (piracy).

3. Good news for the audience. Survival of the best. What are you afraid of? Nothing but a choice, to see or not to see.

Some directors agree below, and also think it's a good thing, "The opening of the Chinese film market to the United States will destroy those filmmakers who have achieved some kind of success by luck, money, and underhanded manipulation of the market. The quality of the film can only be a blessing for producers who conform to the laws of film, although Chinese films are temporarily in pain, in the long run, there is no doubt that the good will outweigh the bad.”

Of course, there are not so many yin and yang eccentricities or optimism after all. More directors and producers shouted "The wolf is coming", calling Hollywood a foreign gun and a foreign gun. Now the "Great Wall" has opened up, and I hope the relevant departments will create conditions for the big knife Team strength becomes stronger.

Under the two voices, those scholars who really study the market are quite pertinent, "In recent years, Chinese films have made progress, but there are also many shoddy works. In the long run, competition is not terrible, and film trade disputes have never been a zero-sum game. It does not mean that the United States is good, but it must be bad for China. Instead of thinking wildly, it is better to find a way to increase the demand of the audience, make the whole market more and more prosperous, and force Hollywood."

And let me say, this is a battle, and it won't be a lose-lose battle without blood. Everyone is talking about Chinese movies going out, but the fact is that many regions have prejudice against Asians, and the faces on the posters are not worth watching. of.

In addition, I don't know why some people are so culturally "insecure", prejudice is prejudice, and some people think that changing skins is not enough? You can pull it down, the story is there, a good film is a good film, and letting white actors play it is nothing more than breaking into the market. Understand naturally.

In a movie, after all, it is a matter of how a crew tells a story. It doesn’t matter if it’s commercial or artistic. What matters is that the audience will buy it after it’s told. American audiences are audiences, but mainland audiences or Japanese and black people don’t count? what makes sense.

It's not that the acclimatization or cultural estrangement is not taken into account, but that most commercial films themselves have lowered the threshold. Just like Asia is for action, Thailand is for horror, and Japan is for hot-blooded comics (the United States really doesn’t really care about girls or romance), etc., they all obviously take care of the theme elements of the Hollywood environment.

Outside, China and the United States are still immersed in the new accounting standards, or the voices and emotions of excitement or hatred are being conveyed, and more and more celebrities are participating, and the two places have gradually evolved into two atmospheres.

Watching this lively scene, Lehmann shook the car keys cheerfully, but he listened and did not answer questions related to various interviews or friends, partners, allies, etc., as if everything had nothing to do with him, just a witness.

As a witness, he is the most smooth progress in China in the eyes of many Hollywood manufacturers, but he is even more annoying.

Alas, the more sensitive the topic that involves the two economies, the more fascinating it is, because it is a real issue of jobs and interests.

Just like 12 years ago, few Hollywood manufacturers were willing to vigorously promote in the mainland. The fundamental reason was that China Film would not pay for the studio's self-funded publicity. The income of the mainland is easily damaged. Over time, it is better to run more in Europe and the United States, and at most Japan.

Up to now, with 1/4 of the accounts and the continuously expanding market market in the mainland there, it is almost certain that the emphasis on Chinese propaganda is taken.

It is even said that, like "2012", a Hollywood blockbuster specially added Chinese elements and even invited Chinese actors to gradually become mainstream after this time point.

This is the case with capital. It is their instinct to adapt to the market environment. Just as American film studios are willing to praise British, French, and Italian actors, the market size represents their inclination.

Marketing? It's not ashamed. Hong Kong films used to have Japanese actors. The market chooses.

"Why are you so talkative? It seems that everyone is coveting the mainland market?"

For days on end, Lyman read about it in the newspapers every day.

2012 is indeed an eventful year. Although it is not the doomsday scene in the Mayan prophecy, it is shocking enough.

Balcony on the second floor of Rust Manor.

He was reading the newspaper and eating afternoon tea leisurely.

Eva also had a reclining chair next to her, curled up with her long legs, feeling from time to time, "The Rise of the Planet of the Apes is finally closed, it's really troublesome to reshoot."

"Rise of the Planet of the Apes" was launched last summer. In fact, it was almost finished in autumn. However, when editing in the later stage, I originally wanted to leave the ending blank, but the tune of the sequel was not well handled. It was completed in mid-November. When the later stage was synchronized, Zha Dao hurriedly mobilized the schedule and pulled the team to make up a film.

In addition, there is Christmas in the middle, so it has been delayed until now, and it is almost completely done.

"Then you can rest for a while, just as your hands are fine."

"No, rest and rest, there is still something to do, I can't lose my trust." Eva counted her fingers, "You can help me see the details..."

Having said that, she gradually became familiar with the production work and took out a few scripts from her bag, "These are the books that someone handed to me, and they feel a little good. You can help me read them."

Well, Eva is also a strong woman in a production company.

Lehman took over, too vulgar ass; ungrounded, no clear audience label ass; Zhangkou is an **** with hundreds of millions of investment, and the rest are only one or two books that can pass the eye.

Of course, there are too many screenwriters in Hollywood, and there are at least a few thousand scripts filed every year. From this point of view, Eva’s own recruited personnel have been screened first, and a lot of books have been eliminated.

"If you have to choose one, this one is fine."

In the end, Lehman picked out one book. He was actually more "harsh". That's what he said. He didn't want any of them. Since the output ratio was not high, he didn't have the energy; or he didn't have the artistic blessing of the label. , then there is no need to shoot, and it is not to attract talents, he has never heard the name of the screenwriter.

"When I created it, I had a good grasp of the direction. It was about a police officer arresting a local gang boss in the mid-twentieth century. It was a book based on real events. This kind of finished product reminds me of "Public Enemy" and "Black Dahlia". Toned, but not so harsh, with a taste of nostalgic gangster films, if it works well, it can be accepted by some audiences who like gangster elements."

"This is what you're looking at, "Gangster Legend"." Eva thought about it after noticing, "Will Bill? A fat guy."

"you recognize?"

"Well, he used to be the diversity screenwriter of "Spiritual Detective" and worked in ac for a few years."

Well, it turned out to be a screenplay written by a TV screenwriter.

Seeing that she was really interested, Lehman reminded her a few more words, "This book is not exciting, but it is quite satisfactory. If you control the budget, there is still room for shooting at around 30 million, but this kind of confrontation between the police and the bandit is right. Actors are more demanding, so you have to choose people well."

"I will." She smiled and pecked him on the face, "I'll talk to Liam myself when I'm about to shoot You can just say hello in advance for me."

"Small matter, do you need company investment?"

"I earn some pocket money myself."

Eva laughed. Benefiting from the reputation in the circle and the blessing of "Avatar", even if it is transformed into a producer, it has more competitive capital than many of its peers, and it can also get along in the entertainment industry in France.

After talking about this matter, Lehman himself is very inclined that women should have their own careers, otherwise they will be confused every day and do not know where the value of life is reflected. After reading magazines and newspapers, I suddenly remembered another thing, "Seriously. Yes, you have time to help me with the Aquaman project this summer, I don't want Wen and Kevin to have any conflict."

Like George Lucas's treatment of Star Wars, Kevin is a little too careless in his bones. He is not worried that the two will be irrational, but he is worried that they will quarrel because of a trivial matter - but if it happens because of a prop. The problem of placement is a big deal. Just let Kevin be in charge of formulating the general direction and be busy with other things, and the crew of "Aquaman" can be handed over to Wen's team and Eva.

"Look, that guy Wen has a good personality, and Kevin is okay, but when the two meet each other every day, they may get worse. Kevin... Sometimes he manages too much..."

Although Eva laughed at Lyman's imagination, she agreed.

After all, in getting along with people, character is sometimes more important than ability.

The two brothers Russell and Kevin got along well, and there were quarrels between them, and sometimes Lehman was required to help mediate.

There is always a collision between creation and execution. Compared with Russell, Wen has a closer relationship with him, and he is more reluctant to see disputes.

It's not that Wen can't listen to opinions, Kevin is the same, but it's better to avoid it.

This can also be regarded as Lehman's "ostrich" theory. If it is irrelevant, he has no energy to pay attention to it, so why bother.