Chapter 1174： abundant cash flow

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January 10, overcast.

Firefly Building, 6th floor, projection room.

Lyman, Bryan, Perlman, and Ryan sat inside and played the "Game of Thrones" with the music.

Just like in the previous life, after the soundtrack work was outsourced to Hans Zimmer's studio, Ramin Jawadi became the obvious choice when he heard that people wanted a majestic orchestra as the keynote.

The German-Iranian composer was born in Duisburg, Germany. He is a professional in the direction of orchestra and piano in Hans Zimmer's MediaVentures studio. He is also the composer Klaus Badert. His deputy, he has played in "Pacific Rim" and "Iron Man 2".

But what really made him famous is the opening title "Game of Thrones" created for "Game of Thrones".

No matter how many times I heard this dazzling tune, there is a feeling of blood beating on my heart. The cello has a wide range and is full of deep and melancholy emotions.

"I feel that I can use this opening song to cut a variety of pilot trailers and put them on Amber to continue to deepen the expectations of fans. It is a song with great pictures and emotions. It is very good. After listening to it, I feel warm in my heart. Can't wait more."

After watching the episode, Perlman was the first to propose.

"It's feasible. In addition, the specific launch date is set at 8 pm on Friday, February 10th. If the market effect of the launch is good, it will also be convenient for Hongshan to negotiate with other investors on the terms of equity replacement."

The A round of financing is far from over, and the negotiation is also a slow and tug-of-war process. A round A cycle can be as long as one or two years, which is very common. After all, no one’s money and resources are blown by the wind, especially Amber’s The asking price is slightly out of line with its market cap performance.

It takes more courage to enter.

After that was settled, Lyman left the screening room and went straight to Kevin Feige.

"How's the project for The Incredible Hulk 2 going?" he asked.

"I got someone to do the calculations. The production cost is roughly the same as that of other characters' continuations, about 170 million. According to the previous agreement with Universal, we paid 65 million ourselves. In addition, Mark Ruffalo's salary rose to 15 million. 5% of the image authorization dividends, the rest has not changed..."

Kevin picked up a report and read it roughly.

In fact, except for the male lead, other main characters and female protagonists who will not be replaced have increased in different proportions.

This is a common occurrence. The previous "Captain America 2" and "Thor 2" also came this way, otherwise the production expenditure would not have increased by 30 million to 40 million compared to the previous work.

This is mainly due to the salary increase of the team, rather than the increase in the cost of special effects.

Of course, to pay such a sum of money, both Universal and Marvel are very optimistic about the benefits.

The filming of this movie has not yet started, but Universal has released a little bit of wind, which has attracted the expectations of a large number of fans. In terms of advertising sponsorship and brand linkage, giants such as McDonald's and KFC are willing to spend some money to cooperate with Marvel if they want to launch new products. I have cooperated with the fast food industry many times, and the relationship is also good. After the advertising fee is paid, as long as the screening goes well, more than 50 million can be recovered from the aspects of implantation and brand cooperation.

Not to mention that the derivatives of the Hulk are still selling well, and it is very easy to fill the production expenses.

To sum up Marvel at this time in one sentence is: the risk of project establishment basically only depends on the viewing threshold, and there is no need to worry about the audience's lack of interest.

It can be said that the fire of Marvel and DC concepts has made these labels that rely on adaptation to eat less worry about the market foundation, which already has a screening advantage over most projects.

And this year, Marvel still has three productions, namely "The Incredible Hulk 2" after the Battle of New York, "The Hulk 2", "Iron Man 3" with signs of safety awareness, and the anxiety caused by Downey Triggered the "Ultron Crisis" and planted the seeds for the internal division.

As one of the key projects supervised by the Marvel label, "Hulk 2" has been in contact with all parties since the concept was set in October last year, and it can also be officially launched in mid-January.

Director Neil Marshall, the entire play was filmed in San Francisco, New York City, Sydney and other places, and the cast included Mark Ruffalo, Liv Tyler, Jason Momoa, Daniel Bruch, William - Hurt, Alpha Ward, John Conor...

Because it is a chapter that connects online and offline dramas, many actors are also resident characters in "Captain America 3" and "Aquaman", such as the second-generation Baron Zemo and the Hydra operatives lurking at the top of the military, The task force captain and other actors all have actors who intersect with the Avengers team.

For these people, they are also very willing to connect several masterpieces in series to earn some appearance fees.

As for the script structure of the movie, it draws on the narrative technique of "Iron Man 2". First, it is introduced that Dr. Banner is a little irritable because he can't fully control Hulk's will, and then it is introduced that the scepter left by Loki has been studied by Hydra. Using the method, control the sea clan to come to a wave of tidal invasion, and then it is a process of fighting all the way and constantly triggering conflicts.

In short, it is still the "original" Marvel. The three-stage style will never go out of style, and it is accompanied by a large-scale battle scene.

If this drama is filmed well, it is very likely to surpass the market of "Thor 2", because "Hulk 2" is more close to the people and creates more dramatic conflicts. The second generation of Baron Zemo will also be a popular point of intervention for fans. .

In addition, "Big Shot", Lighting Entertainment's animation "The Story of Old Reis", "Pi's Fantasy Drifting", "The Dark Knight Rises", "Rise of the Planet of the Apes", "Teen", "The Hunger Games", etc. Several films are being shot or planned.

Lighting Entertainment led by Jason Reitman, Mexico's Sanjie, Nolan, Wen Ziren, Zach Snyder, Christopher McLeodandre, and the Marvel label under Kevin's jurisdiction also provided Mann Media. Sustainability project source.

In addition to the independent distribution business of Blue Butterfly Pictures, there are many possible directions for the company to expand its financial resources, which are quite guaranteed.

After chatting with Kevin and returning to his office, Joseph walked in.

He was very excited, "Last year's financial summary was concluded, and our net profit increased by 31% compared to the 10-year net profit of 4.1383 billion. It has been an increase of more than 30% for four consecutive years."

Indeed good news.

Although only 5 of the top 20 projects in the North American ranking list in 2011 are their projects, and the market environment is good, you can guess that the film and television business is better than the previous year, but really wait until Joseph brings a few. After the audit team came up with detailed data results, it still makes people feel beautiful.

"Maintaining this growth momentum, in 2013, we can even wrestle with Universal's film and television revenue." Lehmann thought to himself.

"Congratulations."

On the side, the representative of Yongdao also smiled and complimented.

"Excluding those projects that have not yet entered the settlement stage, our film business last year, including "Reunion", which was completed in March, created a total of 4.552 billion, of which North America accumulated 1.627 billion and overseas 3.825 billion, excluding the traditional European and South American markets , the proportion of our company's business operations in Asia can be said to be the first in the United States, reaching 972 million, which is 7% higher than that in Europe.

And when this round of introduction negotiations is over, our profits in the Asian market can be increased by at least 2 times. "

Joseph came over when he completed the delivery with several partners and the income situation was clear, "In addition to the box office, the business revenue of the copyright licensing market led by Marvel, Minions, Avatar, etc. has created a total of 3.727 billion US dollars last year. This income will leave 1.135 billion after paying for the distribution of those channels, distributors and stores, as well as production costs, transportation costs, and transshipment costs. Hasbro, Mattel, and Lego customers will use the money in April this year. Before crediting the company account for copyright and asset management.

After the tax season, there will be 878 million left. "

"Then there is the annual 30 million yuan in licensed net profit of the theme parks paid by Universal, the value-added of the brand itself, and DVD licensing Netflix, offline stores, Apple services and other film library copyrights have also created a market of 1.342 billion US dollars, in addition to various Spend, you can have 824 million remaining..."

"Among them, "Avatar" and "Reunion" performed the best. For the former, more than 200 TV stations at home and abroad have introduced them, and DVDs have also sold 2.7 million copies, accounting for 1.6 million copies abroad. The average price of the package is 27.7 US dollars and 9.3 US dollars respectively, and the revenue of the unified online unit multiplied by the shipment volume. Since the Cameron Studio in "Avatar" has a share of up to 30%, the company's copyright operation The income has been compressed to the early 12%. After deducting the related expenses, I can earn more than 33 million yuan. The sales volume of "Reunion" is a little worse than the former, but the copyright is in the hands of the company, but the income is more than 52 million...

As for other copyright authorizations that do not include cultivating amber, the value of the addition is similar to those of the two, and even the management fee is more troublesome. "

"The other is that last year's film and television albums hit a total of 520,000 copies in North America and 340,000 copies abroad under Sony's channels. The average price was 9.9 and 6.7 respectively. Two sales strategies, Sony took a high percentage, and some soundtracks are also major music. Authorized by the company, the original part has to be divided with the soundtrack studio, and only a small profit of 6.2 million is better than nothing..."

"493 million in TV series, the bulk of it comes from the third season of "Breaking Bad"..."

"There is also a business income of 270,000 yuan from radio stations, as well as the authorization of film sources in airport aviation, square screens, etc., and an income of 190,000 yuan..."

Joseph closed the document and concluded: "So last year, after deducting administrative expenses and company management and personnel salaries, we still have a total profit of 5.452 billion, which does not include the financial situation of Amber and Red Dragonfly.

Of course, they are still in the stage of burning money, and there is no effective feedback for the company. It is said that the game of the fist is selling well, and the number of online people is climbing, and it is probably the time to harvest. "

To sum it up with a picture -

The box office received 1.3656 billion yuan, accounting for 25.2% of the profit;

Film library management (excluding Amber) accounted for 3.8% with 208 million;

Paradise, experience and consumer products (clothes, hats, keychains, etc. authorized by film and television images) accounted for 7% of the total of 387 million;

Derivatives and image peripherals accounted for 31.6% with 1.728 billion;

Miscellaneous income accounted for 3.3% of 183 million;

The home entertainment market and broadcasting business accounted for 29.1% with 1.586 billion.

By the end of 2011, Mann Media's total operating income was US$29.457 billion, up 13% compared to the same period in 2010, while its net profit was US$5.452 billion, up 30.2% compared to the same period last year.

From the perspective of the profits of various business segments, although the film industry has increased, the cost of TV production and the company's operating expenses have increased, so that the net profit of film and television production and the surrounding of the film library has not risen too much. The pace of warehousing and the group's autonomy in the toy market has achieved results, and the savings and expansion of the profit margin are more obvious.

The key point is that in the past, the company could only reap less than 1/7 of the profit of derivatives revenue, but now it has risen to 1/5. The situation of being supported by toy giants such as Hasbro has greatly improved.

It can only be said that the investment in the market and the re-operation of the channel network are slowly showing its benefits.

how to say.

Seeing this report, Lehmann now feels as if he had been in the sun for more than ten minutes in the summer with a high temperature of 40 degrees, and then walked to the supermarket to eat chocolate ice cream.

"This year we still have to work hard." Lehmann encouraged.

"Yes. Apart from the retention of some funds for film and television projects, the reasonable development of stores, Marvel Entertainment, and Amber's entry into the financing stage do not require constant blood transfusion. How do you plan to spend the money boss of these accounts?" Joseph asked, "Counting these, the estimated liquidity in the company's account has deposited 6.3 billion. Cash."

"Haha, is our cash flow so abundant again?"

Lehman thought for a while, "In this case, I plan to buy an independent office building for the Marvel department. Otherwise, Firefly's personnel business development will always be troublesome to mix with Marvel, so just buy it around."

Lehman remembered going to Universal Studios and Warner Headquarters in the past, and he had long thought that his own company would also have a complete headquarters base.

Not to mention, the environment has come up, and the people's sense of belonging to the company will be easier to condense, not to mention the "crowding" together, how can there be half the pomp of one of Hollywood's most profitable labels.

The headquarters buildings of the Lions Gate include a seven-story building, a nine-story building and a ring-shaped building for editing, storing equipment and watching movies, with roads, flowers and plants between several office buildings, and large parking lots. Fields, restaurants, etc., are stronger and more comfortable than Firefly's office environment Lehmann has some preliminary considerations, "The building space for lighting and entertainment can be smaller. After Marvel and Marvel Entertainment move out, they will follow Firefly. Buying a 7-storey office building in the same way, and then adding the 5-storey building of Blue Butterfly and the building on the side of Amber... Well, say hello to the city-government, build a fence in these interconnected places, and the architectural ecology inside will first Lions Gate aligns..."

"Maybe we can provide a service."

The Yongdao people heard that Laiman was going to spend money, and listened to what he said. After several phases of this expenditure, the 1 billion yuan is a small investment. Of course, they have the idea of ​​earning service fees. "If you need help, I can help you find it. relationship. I am now the managing partner of Coopers & Co. in the Los Angeles area of ​​the United States.”

"Really. We won't be polite."

"Mac, open a bottle of champagne."

Lehman smiled and ordered...

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