Chapter 1166： Focus on the subtle

Warner's PR department is working hard, but things are not as simple as they think.

Even if they published a lot of news about "Batman: The Rise of the Dark Knight" and the DC Universe in the media, while drawing cakes, they gave fans confidence--

"Our shooting of the green light was done in steps."

"We are very sorry that this happened, but please believe in our development of DC. We will not let such a story that accompanied many people grow up hastily come to an end."

"Yes, we're shooting The Dark Knight Rises, and we've got an extended story about the Justice League in place."

"Yes, we will invest heavily in this area, not only because we don't want to disappoint the audience, but also because of the respect that Warners should have for project shooting."

"No, no, this is not a complete reference. Everyone must be tired of hearing about the relationship between Marvel and DC. Both of us are representatives of super-British and American comics. Of course, I admit that some of our plans have been affected by comics. The development of Wei Universe has an impact, but this does not mean that if you shoot a concept, we can't shoot it. Really, there is no compatibility between the subject and the subject, and there will be no Hollywood scenery. Besides, The cartoonists under our two groups are constantly changing jobs, and it is inevitable that there will be overlaps in concepts in some places."

"Haha, the restart of Batman is the concept brought by Lyman and Nolan, but we support them very much, isn't it a correct execution. Everyone is in a circle, and this kind of thing often happens."

"Kevin? Uh..."

"If possible, of course we'd love to hire Lyman and Kevin to chart the way for DC, but you know, Marvel and DC are essentially competitors, and they don't necessarily have a good attitude."

Here, Warner is actively guiding public opinion, while there, disappointed fans are still venting their dissatisfaction with "Green Lantern" on Twitter, Facebook, or professional rating sites such as Rotten Tomatoes and IMDB.

By the second week of the screening, while the film's attendance plummeted, the box office market plummeted again by 52%.

Warner no longer wants to make money from the green light project, and only hopes to lose a little bit, but looking at this situation, the masterpiece costing more than 200 million may have a box office of around 200 million in the world, at least two-thirds of the loss. The investment amount is included, and this is not counting the losses caused by the waste of resources to Warner's distribution planning.

DC is really miserable, and the main creator of the movie is of course not much better.

If the word of mouth is not good, everyone will be vented by angry fans. Although Warner, as a producer, has a great business, it is a matter of course to share a lot of blame, but a small part of the firepower is besieged by the actors, which is enough to make those people upset. hit the wall.

On November 25, the west wind, the outdoor temperature was about 8 degrees Celsius.

The fine raindrops hit the window edge, making a crisp sound of pattering.

It was a cold day, but Ryan Reynolds, who lived in the mansion, had no effect. He was wearing pajamas and stepping on the wool carpet with his bare feet in a very depressed mood.

"Green Lantern" failed, and the Internet, including a bunch of print media, said his performance was poor.

Of course, compared to those who pursue the realm of performance, he is not too demanding on his performance, as long as he can meet the needs of acting in dramas. After all, he is not too fond of literary films or has challenges that require sacrifice. Breakthrough role.

Furthermore, this guy's personality is more open, he can let go, and he can filter out a lot of blows and scolding, just like he never refutes some film critics who ridicule him for only playing funny comedy roles, but hey, in this matter , he cares more about his misunderstanding.

He wouldn't take it to heart if he was scolded for his poor acting skills, but the poor performance in the project really made him uncomfortable, especially with those words that picked on his acting problems.

You know, even if Lyman accelerated the process of the MCU and gave it some changes after taking over Marvel, for those superhero actors, Ryan Reynolds showed his performance with Deadpool in "Wolverine" Its anti-heroism is also unique and deeply loved by some audiences.

Therefore, in this field, his reputation may not be as high as the main actor of the Women's Federation team, but he can definitely be called the No. 1 actor who has benefited from the role.

As a person who had early access to the commercial value of superheroes, as well as a well-known and insightful investor in Hollywood, in order to increase the chips in the superhero career, when he knew that Time Warner Group was interested in the three "Spider-Man" films of Sony Pictures next door. With the market achievements of Qu and its arch-rival Marvel, I plan to find a character with adaptation value and follow the trend of a trilogy to develop a good road in the movie market.

In the audition for the lead role in "Green Lantern", he fought hard to beat Henry Cavill and finally won.

As an actor who has already played Fox's superhero project, it is not easy to do this. He not only agreed to some excessive long-term contract conditions, but also actively exercised and maintained a good body shape, for the sake of Warner's film. Ambition work - does not seek to be comparable to the "Spider-Man" trilogy, but as long as it becomes a hot-selling trilogy project in the market, then he can also steadily enter the first-line movie star with this coffee position.

Unfortunately, it backfired.

When Ryan Reynolds looks back now, he can't help but feel that Warner's execution concept was too sloppy and too purposeful to shoot without purpose.

Okay, Ryan Reynolds has analyzed the most deadly part of the project based on his own insights.

Yes, no matter how you look at it, Warner executives are too eager to achieve success, and they don’t want to make mistakes, so they are too mediocre in terms of character arrangement and plot structure——

Although Green Lantern is expensive as the initial giant of the "Justice League", its drama space is relatively small, and its status has been hovering back and forth in the fifth, sixth, and seventh places. Compared with Superman and Batman, the characters are not too prominent. If it is arranged by Kevin and Lyman, if you want to tell the single-line story of this character well, you must have a creative enough director team to find out the shining points that are different from other superhero character characteristics, and complete the character of the character. , positioning processing.

It’s a pity that this project was too ambitious from the very beginning. The DC adaptation team under the leadership of Martin Campbell and Warner often had conceptual conflicts with each other. For example, the director and the DC adaptation staff had to establish a unique character style. Time Warner However, he has always been ignorant and dismissive of the so-called spiritual core of DC comics. Of course, for the sales of the toy market, he pursued the easy-to-understand benefits of popcorn movies, making the plot of "Green Lantern" completely reduced to standard assembly line operations.

What kind of "standard" method?

At the beginning of Spider-Man, the two protagonists and the opposite protagonists have opposite scenes, and "Green Lantern" is also designed in this way under the mutual constraints of the four screenwriters;

Audiences who have seen this movie know that "Green Lantern" also complements each other in the setting of the pros and cons of the two protagonists, and then parted ways——

The protagonist Hal played by Ryan experienced the tragic death of his father in his childhood, but after growing up, his personality is still biased towards sunshine and self, and he maintains an open and protective mentality in the face of the world, so after choosing him for Green Lantern Ring, he experienced some curiosity. After doubting his own abilities, he chose to use his abilities to protect his sphere of influence.

As the villain, Hector has been closed and introverted since he was a child, and he is in a delicate state with his father and even his entire outlook on life-he hates (especially his biological father who is busy with his career) others ignore him, but he is unwilling to break it Your own defenses go to show others your inner strength.

This kind of contradiction and darkness was catalyzed by the yellow substance left by the evil devil Perelex, which broke out unprecedented destructive power, which is the villain line of this film...

Although Category A projects don’t really need to pursue novelty too much in order to widen the threshold for watching movies, it’s just that Warner’s setting of contradictory characters is not good enough, but even as a superhero theme, the biggest selling point: special effects and fighting scenes, it seems Too bland and completely lacking enough intensity.

You say he doesn't pay attention, Warner didn't save production costs, but you can say he does. Overall, the CG level of "Green Lantern" is not enough to support the too intense chase and fight scenes, many can be played out. The large-scale confrontation and the big scene seem cramped and not unfolded enough...

This gives the overall impression that the whole process is bland and unpleasant, and the sense of speed and power such as the character's superpower is not brought out. So, it is not surprising that the audience's emotional resonance for this movie has always been In a tepid state, it can't achieve the intense and intense empathy of "Spider-Man".

What's even more funny is that the reason why Warner invested so much money is that the effect of the big scene is not as good as the visual effects of Marvel, Sony, and Fox. It is also related to the division of the general direction of the crew after the filming. , on the one hand, the arrangement of scenes is always turbulent. Maybe the material shot in the previous week will be re-shot in a different way the next week, and the money will be wasted on repeated delays.

It is safe to say that Warner felt that the project was not right after more than half of the project was shot, but could not find the wrong point to change it, and could only continue to trial and error.

After a series of market positioning was not identified, "Green Lantern" opened for 8 days, and the global box office was less than 80 million, which is the bad result caused by such a decision.

"Warner's project production is more chaotic than Fox's high-level battle. Now, he will be laughed at by Henry."

Ryan Reynolds sat sullenly on the sofa, put down the newspaper in his hand, and complained about the chaotic production ecology of Warner Empire.

Sometimes, having too many people to talk to is also a drag on business execution.

Just like a huge machine running at high speed, too many unnecessary parts will cause some problems. In contrast, Lionsgate and Firefly, which have relatively concentrated power, have a very resolute execution in project shooting. , it is difficult to overturn the established decision after looking for a target.

This is also why in recent years, the output quality of independent studios has been higher than that of some big ones. In fact, the top management is only in the hands of a few people, and everyone knows how to cooperate when they meet.

...

The end of the year is approaching.

Warner is a little troublesome, and Landie is too busy.

For this year's award season, they have a total of two films to work on, one is "A Beautiful Mistake" directed by Alessandro, and the other is "Tsunami Miracle" directed by Juan.

These two works are relatively good, and both focus on depicting the warmth between people, and after the small-scale screening, the former has a good professional reputation, especially after Javier Bardem's perverted killer in "No Country for Old Men" , interprets a man who is very responsible but on the edge of crime;

The latter is well-received by the audience, and is ready to substitute for a story focusing on a lover and a family in the Indian Ocean tsunami disaster, but it is because there are too many themes of such disasters, and film critics do not find it very fresh.

After receiving such feedback, Liam decided to focus on PR for "Beautiful Mistakes" in the film festival's awards without much hesitation, while "Tsunami Miracle" was more about nominations, and then mobilized resources to help Promotion and distribution in the global film market.

Positioning between film and film is a matter of knowledge, but Liam has clearly mastered it.

Just after he changed his strategy like this, while "Beautiful Mistakes" successively won some trade union awards and gained a good reputation in the circle, "Tsunami Miracle" broke many records in the first week of its large-scale release in Spain. The highest-grossing opening film in Spanish history, and it has set off a wave worldwide.

Among them, although director Juan is Spanish, he has the same factor of regional and cultural bonus, but more, it also means that "Tsunami Miracle" can impress the professional judges and pierce the hearts of the public more than the public relations awards.

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This film is a collaboration between Billionaire and Naomi Watts, and it is also a relatively low-cost work in the field of disaster themes, costing only $47 million.

It does not have the terrifying freezing crisis in "The Day After Tomorrow", nor the tragic world shattering in "2012", but compared with these huge investments and Roland Emmerich, the king of disasters, "Tsunami Miracle" has more realities and moved emotionally forward.

Every director has his own style, and Juan especially likes to focus on small layers.

They all started out by making horror moviesWen Ziren's "Chainsaw" had to design a jigsaw, and the overall layout was too large, while Juan only told about the bizarre and strange things that happened around an ancient castle.

The same is true for his second work. Others made disaster films and wished to cover people all over the world, but he adapted it based on a real tsunami incident, condensing the scope to the disaster experience of a family of 5.

Although the use of small and big structural techniques in disaster films will relatively lack a lot of shock, the delicate emotional descriptions are instead highlighted.

It is precisely because Director Juan fixed his perspective on a family of 5 that what they encountered can be more easily and better understood by the audience.

In other words, the movie is sublimating a real event, and what the audience sees is no longer a brief news report on the matter in the newspaper, but the strength of human nature and the stalwart of family affection.

After all, for people outside the event, their empathy is very easy to be separated by distance, so Juan chose this very tense focusing method——

At the beginning, the director rushed to express not how terrible the disaster was, and then sold this visual horror, but told a miracle of life under family affection like the title of the movie.