Chapter 1155： Sony's TV initial layout

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"Ok."

This matter was passed quickly.

Black continued: "But I'm still curious to see how determined the TV side is to limit the source? The obvious fact is that they've now raised prices not just in terms of cost, but in terms of sources for our library. It brings pressure. This is a very dangerous signal, maybe the next step they will be basically like Hulu to enter the streaming media, and then it will be a pot of porridge." Black proposed an idea.

"Probably not." Kubut, the technical backbone, said: "Their roots are in the TV network composed of TV stations at all levels. The ship is in trouble. Who would dare to abandon such a large business, many of which are still tangible assets."

"They don't have to be like us. They directly open an opening to access the signal on the set-top box, and they can't allow users to freely choose the existing content in the film library."

"It seems that Sony is doing it. It integrates the channels of the wireless station and the film library. If you want to follow the channel, just follow the channel, and if you want to search for the content, you can search for the content and watch it." ——It started in China in about 14 years. Set-top box cloud audio-visual services, such as Penguin's Aurora TV, TV cat, etc., and some home broadband service providers are all such products. The only problem is that they cannot access mobile phones, because the technical means and delivery specifications required by the two are different, but the advantages are also obvious. , it is the most suitable way for TV stations to transform into big data to search the film library, and the screen is large, and the quality of watching dramas in a wide format improves a lot.

"Forget it, I just want to know if these regulations will have a big impact on Amber except for the cost increase?"

"It will definitely have an impact on our traffic and paid conversions. In addition, 20% of our film library is from local TV networks, and the price of this part will increase at the end of the year." Blake calculated it one by one and concluded Said: "Of course, the biggest influence is definitely Netflix. At the end of the year, 3,000 movies will be removed from the shelves. If this happens again, it is probably not a good time. In addition, Hulu is better. They already have more old dramas and women. The proportion of users is high, and there is no pressure on them.”

"If it's just some small changes in the environment and cost changes, then it's still acceptable..." Lehmann pondered: ""Game of Thrones" will be broadcast in the spring of next year, then start the A round in the middle of next year. We have to speed up the film library. The pace of construction, coupled with our own ability to self-control, restricting content can also give us a little bit of incremental initiative, which means that if all goes well, our speed of catching up with Netflix will speed up.” Lyman said suddenly.

"Well, it seems so. The gap between us is really not as big as it used to be."

Okay, misfortune depends on blessings, blessings and misfortunes lie in front of them, on the bright side, the counterattack of the TV side has made the external environment of the entire streaming media industry worse than before, but on the other hand, the bigger the volume is. The more serious the damage, what's more, Amber pays more attention to international users. Although it can't make money, the source of the film is not affected by domestic influence, and it can still introduce local hit dramas. From this aspect, Netflix is ​​much worse.

I don't know why, he should have been angry with the TV side, but he felt that the TV side had done the right thing - Note, a data report on the financial report in October 2011 showed that he was affected by a large number of online movie and TV program services provided by Netflix and others. In just 10 years, more than 1 million pay TV users in the United States have terminated their original pay TV contracts and switched to online video content.

According to a recent estimate by a market research firm in Toronto, Canada, about 2.65 million users of traditional cable or satellite TV services have canceled their contractual agreements since 2008 and switched to Internet programming.

Among them, in 2011 alone, the number was as high as 1.05 million. At the same time, the research firm also estimates that the cumulative number of such subscribers who have abandoned pay-TV since 2008 by the end of 2012 will account for 3.6% of the total number of paying subscribers in the United States. And the numbers don't even count the choices of the neutral younger generation (that is, the population increment that should have subscribed to a TV network but didn't buy a package). This is why TV stations have responded so much. It is true that the development speed and competitiveness of streaming media is beyond their imagination.

"Okay, I feel that there are only two points to continue to grasp." Lehman stood up and said with a final word: "No matter how the content side calculates the price, it should always be Netflix's most urgent solution, we just need to prepare both hands, one, before We can’t stop the international and local strategy that we have been adhering to. We should do business in Latin America first. In addition to Mexico, market sources in Panama, Cuba and other places can also try to purchase, and provide the corresponding interface language; Second, the algorithm recommended Technical positions that are very helpful to self-made content, such as aging and user simulation, continue to expand and compile.”

"Then, the business of the movie sector has a higher priority than the drama, unless the timeliness of the TV series is no longer 2 years. Of course, we actually have the advantage in this aspect, except for Firefly and Marvel. For the films produced by the film industry, we can also try to talk to the representatives of the film industry who have had business dealings with us, such as Lionsgate, Mubao, Constantine, etc., and are all foreign-owned, and package the supply of the film library.

In terms of price, it is easy to negotiate, and it is calculated according to the market value, and the longer the age, the higher the price we offer. I remember that the content supply signed by Lionsgate and YouTube will be negotiated at the end of the year, and we can strive for it at that time. "

"Finally, what did Riman say? Can we get online with excellent producers such as Jingani and buy out the content supply in the United States? And Dark Horse Comics, can their animation resources be broadcast on Amber? .Since TV dramas are not easy to do, movies and animations can also attract users, don’t you have to stick to one place, you have to suppress them, and you can suppress them, and continue to walk if you have a way to go.”

The more Lehman said, the clearer his thoughts became, and the points he pointed out were practical, so everyone nodded and wrote it down, and the rest was to see the results after implementation.

Go back to the Firefly Building.

The people here are not worried about the streaming media environment at all. A producer of Kevin's team saw him coming back and took out a document from his bag, "BOSS, after the "Invincible Hulk 2" project was approved, Universal communicated with some brands Fang, for appearance sponsorship. This is a plan they provided."

Since the five-to-five split was set, the sponsorship fee has also been split equally between the two.

"I only accept implants for reasonable appearances. They shouldn't mess around." Lehman took it and said, "Taking care of the audience's viewing quality must be the first priority."

"No, Universal is more careful, and the time limit for appearances is also very strict."

"That's good," Lehmann asked. "What's the estimated price?"

"About 32 million."

"It's alright." Lehmann flipped a little and handed it over to the other party You can ask Kevin Feige to sign it, and then reply to Universal. Anyway, there is their share in it. "

It's over, Lehman remembered the matter of looking for a director for "The Incredible Hulk 2" and asked, "Has your president said recently who will direct this movie?"

"I don't know, but our boss has been in contact with the key personnel of the special effects team of Industrial Light and Magic and Weta Digital recently, and it is estimated that he wants to choose someone with great experience in visual effects to shoot."

"Why not look in the digital realm, it's our own company?"

"Uh... Maybe it's because I don't want to ask too much." The other party reminded politely.

That's right, no one in the company now knows that the ideal director for Kevin is always: not many qualifications, but mature visual effects = easy to tune-teach on the set, and will not be too self-assured and come up with something outside the script, If it is one's own family, it is really not easy to criticize, so as to save the two departments from fighting each other...

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