Chapter 1137： Netflix's investment boom

A few days passed.

Director Juan, who has been on the go for a long time, returned to Los Angeles with the material for "Tsunami Miracle".

After analysis by the marketing department, the schedule was initially set at the Toronto Film Festival in September, and they were going to be sent for review first, and then spread the audience based on on-demand word-of-mouth.

This kind of film is a typical threshold-type work, and the filming also focuses on the performance of the actors. It is easier to find the audience to promote it on the platform.

At the same time, "Captain America 2" successfully spent its first weekend, starting from Wednesday, 7th, 6th, and ending on July 10th. It earned $118.2 million in North America alone, and was released in the first batch of films. The cumulative box office in 42 regions is as high as 264.8 million.

This increase is staggering. Think about the fact that in the first part, Team America only won $71.26 million in the first weekend in 3,700 theaters, and in the second part, after deducting other factors, "The Winter Soldier" won 184 million in 3,938 theaters. global opening weekend box office.

If I have to say, in addition to the improvement of the quality and drama of the film itself, the increase in the traffic of Marvel and actors, it is also worth mentioning the performance of "Captain America 2" in the mainland.

The total score of the first film was only more than 30 million US dollars, and the box office of the second film reached 400 million yuan within 5 days of its release.

With such a performance, other works in the schedule naturally avoid its edge.

For example, the comedy "Scary Boss" produced by Warner Bros., ranked second in the weekly list, only received $28.46 million in 3,040 theaters; after two weekends of screening, "Cars 2" produced by Pixar was the audience. The group overlap is not high, and it only fell by 32%. It earned 14.82 million US dollars in 3,990 theaters over the weekend, and the total North American box office reached 150.8 million. However, while the budget of this work was expanded to 200 million, it was more than the first one. The market value is worse. Of course, the profit must be profitable, but it does not meet Disney's expectations.

Of course, in the context of frequent summer blockbusters, during the weekend from July 8th to 10th, the TOP20 on the weekly list jointly contributed 258 million, a year-on-year increase of 27%. It was a good time.

Not only that, but in the toy market, when "Captain America 2: The Winter Soldier" was released, the sales trend of Marvel derivatives that had been silent for a while broke out instantly, surpassing the previous car group and topping the sales list. After all, the audience who have just watched the movie are always more enthusiastic, and they have more action to express their love by purchasing the corresponding figure, and even other characters with Fulian also get some benefits.

"This time the change of style is very effective. In the future, we will pave the way for a civil war."

When having dinner with the boss and others, Kevin spoke out his thoughts.

"What did Downey's agent say?" The plan had already been made, and Lehman also asked.

Liam flipped through the newspaper and said: "This is the third part of the personal series. According to "Reunion" and the recent high popularity performance, it will definitely go up. I remember they mentioned the price when they first spoke. 35 million plus 20% of the U.S. cut."

"It's neither cheap nor expensive. The authorization of Iron Man alone can bring Marvel nearly 200 million profits every year."

"There are other talks, which may not be so high." Kevin said: "In short, this matter should have a result soon. In any case, after filming the third part, we already need to consider the replacement."

Kevin is very sensible, "A branch line that is too long can easily make the audience feel fatigued. Downey himself has some criticisms about the repeated interpretation of the same character. Besides, the framework of Iron Man is not easy to elevate. In the future, entering the universe chapter, he It will gradually disappear..."

Another point, Downey is 46 years old, and his body is gradually overwhelmed by superheroes, and his armor can not be said to be comfortable...

"Forget it, let's not talk about this for now." Lyman said, "While there's no money, Liam, you can start warming up "Guardians of the Galaxy" over there."

Liam nodded, "The relevant announcement is already being published."

"In this comedy-style work, the characters have no basis for popularity, and the publicity plan formulated should be a little longer. In short, we must let the audience have an understanding first." Kevin also said.

"The first Marvel blockbuster to be released independently, we will arrange it well." Blue Butterfly's publicity background is gradually getting better, and Liam is still confident.

"What did Sony say? Marketing for the next week?" Kevin asked with a smile.

"Almost, the audience's word of mouth has taken off."

"Their propaganda department is really happy."

After Kevin Feige finished speaking, the three men laughed.

......

New week.

Lehmann first went to Madrid, the capital of Spain.

On the second night of the flight, the drama film "Beautiful Mistakes" directed by Alessandro and produced by Alfonso was completed.

The dozens of people who stayed in the whole crew had a meal together and had a good celebration.

On the other hand, something happened to Amber Video, which Lehmann had never paid much attention to and let it operate.

In fact, it is also a chain reaction in the larger environment.

At the beginning of July, the operation of "Thor 2" and the content aimed at some ethnic groups achieved very good results. Black also called and said that after this wave passed through, the daily traffic of the website stabilized at more than 2 million, and it was not a problem. But I don't know, Netflix is ​​more powerful.

Their spending strategy has attracted the attention of a large number of netizens by relying on the most content in the film library, and a wave of profits has been directly pushed to take off.

In other words, if Amber relies on one or two measures to consolidate users, then Netflix relies on accumulation, the earliest start, and the real data push of major app stores to complete the profitability of content costs. It is far beyond what other peers can match.

Now Netflix is ​​very popular, not only is it the choice of most users, or download multiple homogeneous apps, several of which have a certain percentage of users overlapping, Netflix is ​​also the largest base, and most importantly, industry insiders There is more attention to betting, and even individual speculators are smartly aware of the potential of this field - like Lehman, who also knows some news, such as some investment funds in the secondary market in large quantities of Netflix stocks.

Having said so much, Netflix relies on users to accumulate profits, what's the matter with Amber?

Of course, it has a lot to do with it, not just Amber, but several mainstream websites are favored by investors.

Like Universal, News Corp, and Disney, they have increased their resource tilt on Hulu;

And the frequent transactions of equity in other streaming media companies on the market.

There is no way, Netflix has proved how much it can achieve by relying on the number of users and guiding payment alone. Many people cannot help but think that after the market or the people's consumption habits have changed one after another, the template whose business value is exponentially multiplied has been re-established. An exciting chip.

The Internet is like this. Once the number of users expands to tens of millions, the profitability will be very impressive, not to mention that Netflix does not need traffic to make money for business cooperation. If Hulu has such expressive power, it will earn a few dollars a month. Billion that is pretty easy.

It can be said that the rapid development of the industry environment or the leader has also brought about a huge change in the overall concept.

The biggest problem for Amber's team is funding.

The technical maintenance of the website requires more technical personnel and more powerful hardware support. Recruiting people and adding servers are all costs, not to mention a lot of investment in content.

For such a project, the amount of funds that need to be invested in the follow-up will only increase, and this problem can be solved smoothly only by relying on capital. Ron Brandon thinks so. Many people contact their website. Under the general environment, there will be a premium. He suggested that the boss can properly introduce investors, raise money and get money, and then enter the content of the money-burning pile. mode, and embark on the fast lane of development.

Lehmann doesn’t mind financing. In order to incubate products on the Internet and seek policy protection, it is not impossible to introduce some forces to form alliances.

However, before taking the A round, there are two most important questions: who to take, and how much to take, plus he personally has a foreshadowing of the timing of financing.

However, Lehman also suggested to contact more interested investors, collect their psychological valuation of Amber, and comprehensively consider the level of resource replacement by all parties.

Judging from the expectations in my heart, it must be next year to get the money.

"By the way, is there any result for the picture scroll for paying users? I hope Amber Video can achieve the mode of data-guided shooting selection."

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