Chapter 1134： The important thing is to have a relationship

"Captain America 2: The Winter Soldier" is sweeping the major movie markets with great popularity.

Although some newspapers ridiculed that this is a "Bourne Bourne" in superhero skin, just watching the US team destroy Hydra's conspiracy, and there is a tendency to reconcile with his brother Bucky, the Easter egg also led to a mystery. The person holding Loki's scepter experiment, the whole story has been more complete.

Anyway, the fans bought it very much.

Because the super power element on the US team is relatively low, it highlights his sense of justice as a tradition in the old times, plus the fighting scenes of punching to meat and speeding stunts, what is there to be unsatisfied with?

After the first day of release, enthusiastic fans in North America alone contributed $36.92 million at the box office. When Liam called Lehman for the first time to report, he was very confident that he would catch up with the previous work in two weeks (globally). ).

Without him, the movie is so popular that 40% of the tickets released by the ticketing website have been consumed over the weekend. It is estimated that more than 90 million will be credited in North America in the next three days, which is an increase of nearly 100% compared to the same period of the first work. 230 is also the energy that allows many film and television companies to re-evaluate good IP and good shooting style.

Although "Captain America 2" is a special case, it has caught the hot agent trend in recent years, but it can also be seen that Marvel's influence has grown.

It was around this time that Blanco de Sousa and his team checked into a hotel in Hollywood.

Most of the advertising banners on the streets are related to "The Winter Soldier", and the atmosphere of the movie is very hot here.

Of course, Blanco is very interested in this, and he is envious of watching Marvel make a lot of money while the favorability, public opinion index and distribution of the fan community further increase.

There is no doubt that this is a gold mine, but they can't touch it. Reason tells him that they should still be more concerned about the execution of the streaming media business in Mexico by Amber Video, a subsidiary of Mann Media.

As a local media company in Mexico, when they learned from the Mexican Sanjie that Firefly was investigating such a business, they keenly felt the cooperation. Besides, it is very difficult to do business in Mexico without the help of local people—— Fireflies don't even understand the distribution of forces in Mexico.

"BOSS, I still don't think we can gain anything from this. The communication services in the United States have a large volume, so there is a demand market. I don't think the streaming media environment in Mexico will improve in a short time." Simon da Perez offers a different take.

"I only intend to promote this kind of business in wealthy areas and areas with relatively good security conditions. Firefly needs partners, and we can handle the procedures. It's as simple as that. As for profitability... Well, you're right. , I don’t actually think that the streaming media environment in Mexico can accommodate us, but the point is not here. With this relationship, we can write more articles on copyright and film sources. This is an area we are familiar with. , it’s also investing in the future. Netflix is ​​already profitable.”

The reason why I have considered visiting for a long time is also because after careful research on the two markets, there are more incentives. But it's just a stimulus...

Just when the promotion of "Captain America 2" was in full swing, Sandvine, an agency that analyzes data based on Internet traffic patterns, released the latest report. Downstream traffic sources.

During peak hours, Netflix alone accounted for 29.7% of downlink traffic, compared to 21% last summer;

Overall, "real-time entertainment" (mostly video streaming, but also streaming music) accounted for 49 percent of all downstream traffic, P2P file sharing 19 percent, and web browsing 17 percent.

These data indicate that video will account for an increasing proportion of Internet traffic in the future.

Later, Reed-Hastings also answered in an interview with reporters that with the innovation of people's film and television viewing channels, home broadband will continue to increase - he expects that home bandwidth will generally reach 1G within two years.

It was also after he released such news, on July 4th.

Netflix’s second-quarter performance report was gorgeously released, and the stock price rose after the market. As of the second quarter by the end of June, Netflix’s streaming media service turned positive, with a net profit of $28.2 million, a year-on-year increase of 57%, and revenue increased by 52% year-on-year. Last year's $409 million grew to $789 million.

At the same time, Netflix's monthly paid members have reached 25 million (there are only more than 1 million international users, and it can be seen that the early Netflix ambitions are not overseas), while there were only 11 million in the same period last year, which means that 12 Months, excluding those churn shares, their monthly paid conversions are as high as 1.16 million (actually more than that, and the churn rate is different every month).

More importantly, Netflix still has 15 million DVD mailing users, and the proportion of users who subscribe to streaming media and DVD mailing services at the same time is not low. This is still the total share of the price war with Apple has declined.

Although the release of this series of news is suspected of self-promotion and self-hype, perhaps the investment institutions behind it are also happy to do so, but the data will not deceive people, even if Netflix's DVD business is eroded, the total revenue in the first quarter compared to the first quarter. Down, their streaming business potential cannot be faked.

In other words, the streaming media audience in Mexico a few years later will only stand at 0.5% of the population, which is also a big business involving millions of people. If the investment and time span do not exceed the pre-set cost, it may be really profitable.

This time Netflix's turnaround and take-off is also evidence to support his thesis-4 years, less than 800 million investment, according to this trend, even if there is no support from the stock market, they have raised a 2 billion-level market (4th quarter in the second quarter). , The output value in May and June was nearly 800 million).

"Let's get ready to visit."

After the night was over, the rest of the people stayed in the hotel. Blanco, Simon and others walked into the Firefly Building.

Because they communicated in advance, the front desk looked at the three well-dressed people and asked the front desk to transfer the call to Joseph.

Since the value of Marvel has become more and more reflected, people from various countries and regions have come to visit.

After a while, Joseph came down.

After the polite reception, a group of people took advantage of the opportunity to visit a part of Firefly's business Along the way, the Mexican side did not show any inclination towards specific work, but the attitude was very good. Other high-quality IPs also showed great interest.

Many studios have made their fortunes on one or two high-quality content, especially the toy market is in great demand, and those toy giants with a wide range of businesses are also looking for characters to develop, if their studios can also shoot Such influential and developmental works do not need them to operate, and those toy companies will automatically come to them and share the profits.

It's a pity that Mexico lacks high-quality IPs that cater to the local market. The optimism is that, as a relatively powerful studio in southern Mexico, their business capabilities for DVD recording and home entertainment market distribution are good. Firefly is so good, with a lot of content, a wide range of coverage, and a profitable nature, Blanco can't help but think of a new idea.

If Mann Media is willing to give some distribution rights, he can set up a certain sales network based on this, and then negotiate the toy business himself, or directly divide some toy orders, produce and sell them, and pay licensing fees. This is a sure-fire deal.

Moreover, some of Firefly’s businesses in Mexico are originally done by them. Blanco also understands that these people have very little control over the Mexican market. The nature of the complementary cooperation between the two parties is very strong. What he is doing now is to promote cooperation. while actively adding code.

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