Chapter 1132： London affairs

Christopher McLeodandrei is here for a new project.

Since the successful screening of "Despicable Me" last year, the sequel has naturally started to be arranged early, but animation production is like this. It is useless to have a plan. Only then can we see the possibility of a theatrical version coming out.

But it was the success of the project that gave everyone a lot of confidence and decided to expand the animation team of Lighting Entertainment. In May of this year, McLeodandre went to the UK for both an interview and the acquisition of a small animation studio. , I saw a musical at the London Theatre, and my heart was moved...

"So, you bought the film and television adaptation rights for $3 million, and you want to put this story on the screen."

Explain your purpose, Lehmann asked.

"Well, a great fairy tale. It is full of all kinds of fantastic elements, and the themes revolve around environmental protection, conscience, morality, redemption and love, and ideals. It also educates and guides children. significance."

Chris Renard, executive director, artist and screenwriter of the "Despicable Me" series, who is also the number one general of Illumination Entertainment, echoed: "Those children's books written by Dr. Seuss are very popular in English-speaking countries, and so are ours. It was only a few days ago that I discovered that this "Fleece Tree" in his work is very suitable for secondary creation. Keep the setting of whimsy and lead to contradictions."

"Since it's popular and has a foundation, why hasn't its adaptation rights been bought?" Lehmann put down the file.

"There are too many meanings and it is not easy to understand." McLeodandre explained: "Anyone who does animation must want to be able to read it from the age of 5 to 16 or even adults, but this is impossible. The biggest willingness of adults to choose animation is that they want to take their children to watch it, and for children, there is a big gap between the ages. Before "Despicable Me" came out, we actually didn't think such a story would adapt. The market, but now, the use of opposite angles to create a sense of contrast has been proven effective, then this story that is dressed in environmental protection but is essentially about class and interest opposition can be told.”

Director Chris also said: "Otherwise, boss, go to our place and have a look. The relevant character drawings and the preliminarily determined main plot have been screened out."

It happened to be fine, Lyman nodded. He was a little curious about how to change such a story.

The three got on the elevator of the main building and went up to the top floor.

As soon as he got out of the elevator, Lehmann saw the familiar sculpture of Minions standing beside the gate of the lighting entertainment.

This kind of animation studio does not pay much attention to the planned production environment, and no one specifically urges what to do. Everyone divides their labor and does their own skilled things, which looks a bit messy.

"I'm sorry, it's a little messy," McLeodandre said.

"It's okay, I can understand."

Following the two of them into a conference room, the drawing boards placed everywhere were all the ideas for the adaptation of "The Fluffy Tree".

......

"The Fluffy Tree" or "The Story of Old Reis", according to the ideas of Derry and others, is to reduce the number of roles as much as possible, and focus on expanding the adaptation plot on themes related to environmental protection and tree protection. The element of love is enough, because parents definitely don't like their children's early acceptance of love and love, but white people are generally precocious, and parents don't want their children to be enlightened and longed for from other channels.

If we dismantle the plot initially, it is also multi-paragraph-

One, an idealistic young man named Ted lives in a small town. The residents of this small town live with a group of wise men. All the landscapes in the town are man-made, plastic, inflatable, and some are maintained by electricity, which means that there is no life in this town except people. And in order to win the heart of the girl of his dreams, Ted left his hometown to find a real tree;

Second, after leaving the isolated town, Ted gradually discovered a lot of things. He also understood that the reason why the town had no trees was that it was cut down by a man named Lao Wan and Lao Ou. Among them, Lao Ou’s The company sells a product with pure air. If the town has trees again, its air company will not make any money;

Third, Old Leis is a bright orange elf with a beard. He protects trees and small animals, but all of this has been defeated by modernization. Only by cutting down trees can we have convenient living conditions, but the back , people miss another beautiful scenery, Ted's sweetheart is attracted by that kind of scenery...

"Our idea is this, even if children don't understand the meaning behind it, this whimsical town and elves and other elements can bring children's fun."

"What's the budget?"

"It won't exceed 80 million. To be honest, this theme is still too big, and the coverage is not broad, at least it will definitely not be better than "Despicable Me". Our performance on it is basically set to exceed 100 million in North America, and globally The box office can barely make a return, and we will rely on other channels to see if we can make money.”

McLeodandrei did not hide that the threshold for this work is higher than that of ordinary animation works.

"Just have a clear idea, and I support you in doing it."

......

This is just a small matter. After the confirmation, Lehman went to London, England, to meet Bennett, the head of the UK site. The reason for the meeting was to hear about the warehousing work implemented by the company.

"The second phase of our warehouse has been completed. It has been in use for a period of time, and the effect is very good." Bennett introduced to Lehman: "We recruited more than 300 local people and acquired a toy factory. , the resale network's dependence on Mattel in the UK has been greatly reduced. We can contact the dealer to sell the source by ourselves, and the communication with other stores is also very smooth. They don't care who delivers to them As long as our character toys continue to sell well as always."

Indeed, with such a large source warehouse, the benefits to the distribution work are very intuitive.

The main reason is that the retail format of the toy market is like this, and those who have the strength to establish a warehousing system are basically under construction. Even if the initial cost is large, it can reduce a considerable cost and freight expenditure, plus the advantages of profit and dominance. very large.

Take this large-scale warehouse in London, which is estimated to cover an area of ​​7,000 square meters. It is located at the junction of the suburbs with convenient public transportation. Due to the cheap rent in the suburbs, it is also a collection of warehouses and sorting goods from one place. If you want to distribute goods. Just notify the dealers directly to do this.

And because of demand, only simple decoration is carried out, the most practical large-scale warehouse is built with the least investment, and the automatic packaging line is fully implemented. The costs are low, and the circulation links are reduced, which saves circulation costs and creates price competition. Advantage.

If we have to sum it up, two points have the most advantages: First, since then, Lehmann's company can establish a more stable and direct cooperative marketing relationship with regional stores. When the time is right, it can also be done directly by bypassing the dealers to distribute goods. ;

Second, after the implementation of scientific and standardized chain source management, scientific and standardized computer control management can be adopted for the production, sales and storage of source commodities, which is conducive to the realization of large-scale operation. In this way, the working capital can be greatly saved and the capital turnover rate can be improved.

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