Chapter 1129： It's far from time to fight the bayonet

The Internet is changing the world.

Internet thinking is changing the world.

As someone who was born in the 1980s and has personally experienced the wave of the Internet, the de-bubble, and even more amazing waves, the Internet has been integrated into life.

New Mexico.

Balfour-Lee, who is 32 years old, remembers that when he was a child, those popular songs would have to be popular in big cities for at least a few months before their related tapes would be popular in the shunned places like his hometown. Similarly, a movie used to only have The city will not enter the countryside until the screening is over.

But now, thanks to the rapid development of the Internet, as long as you pay attention to anything, you can know a lot of information in minutes.

Just like this day, he was wearing the company's factory-standard shirt and gray work pants. He had just entered the workshop, and the workers next to him were discussing the movie and TV drama and the content inside.

Most of the people in the factory are Mexican immigrants, and his family is also used to watching dramas to pass the time, so he asked casually, "Which channel is playing, is it HBO?"

"It wasn't done by the TV station, I watched it through some A video projection, Amaya Salamanca played "Fancy Hotel" (a drama with good ratings in Mexico in 2011, it took several seasons, maybe the author I don’t understand the ecology over there, I feel like some Thai dramas are like a **** love affair in the upper circle, the only thing that catches my eye: the actresses are generally in good shape), and there are other good dramas.”

Balfour usually searches for local movies and TV shows in Mexico, but most of the online video sites are old dramas, and the reserves are still extremely small. Hearing that a platform has introduced new dramas, it naturally leaves a memory.

At night, go home.

Search for the video app with the iconic big A letter and download it.

Maybe the computer configuration is a bit low. After downloading, the speed of opening the interface is slow, but Balfour doesn't care.

His time cost is worthless because he has already left work.

Coincidentally, the launch notification of "Thor 2" popped up, followed by some favorite classifications and some very basic information push collection (all APPs have them, artificial subdivisions).

Balfour simply clicked on a few tabs, plus he was not interested in Marvel dramas, and rushed straight to the library sorting column.

Click on a familiar name and everything changes.

In the recommended column arranged, there is no news that new movies will be launched, nor some American dramas, but all Mexican dramas or movies.

Ranked at the forefront, showing that there have been 200,000 views, is the "Fancy Hotel" that the workers talked about.

At one point, it was still the original soundtrack in Spanish, and he didn't find someone to re-dub it, which immediately aggravated his favorability and viewing experience. ps: For foreigners watching movies and TV dramas, they like to listen to the sound rather than rely on subtitles to understand. This is also a major reason why it is difficult for Chinese-language films to go abroad. They are not sensitive to words.

Balfour hurriedly put on his headphones, and after that, it was time for the exciting drama.

......

The use of big data in the future is already very common, but at this time, it is not much different.

As early as Amazon, Google, Apple and other giants have been eyeing group image segmentation labels for individual users, many analysis systems have emerged, and each competition is nothing more than who is more accurate, more convenient, and more able to simulate.

The use of big data intelligent algorithms to recommend the use of preference analysis on streaming media was first implemented by Netflix, and then quickly learned by various companies.

In other words, Netflix's email simulation algorithm Cinematch, on Amber's side, Ron Brandon uses Amazon's cloud computing center to carry a similar set of logic.

In addition to the basic data of users' video-on-demand, such as rating, playback, fast-forward, time, location, terminal, chasing time, speed, etc., the system can be stored in the back of the database and summarized by analogy to calculate the direction and direction of the video that the user may like. Likes to watch the time slot and provide him with customized content outside.

The other is a whole routine subdivision that matches this kind of logic.

First of all, after registering or logging in with Google, Amazon, Facebook and other accounts, you will enter Amber's new membership life cycle plan (free trial membership for one week, and then encourage renewal, more subscriptions will be more favorable).

Furthermore, the background algorithm will send a welcome email to the new independent IP access user, and re-confirm your personal content information such as your gender, mailing address, contract terms, etc.;

And encourage users to start adding their favorite theme elements to their personal list, such as suspense, action, horror and other categories, so as to make personalized recommendations in the future.

This process is well coordinated. Basically, the general recommendation scope has been shrunk by a few circles, which greatly reduces the amount of engineering. Then, after joining a member, you can occasionally use new email messages to tell the platform that you may like movies and TV simulations for you. content and tell you where to find more of your favorite content.

In general:

1. Personalized emails. Prepare email content for individual users and reduce other distractions.

2. Provide guidance for next steps. Let the user know what to do next, especially if you send some other content, let the user know your purpose.

3. Pay attention to the review. Use emails to encourage/motivate users who haven't taken action yet, such as pushing content he might like to stimulate consumption or provide activity.

4. Let users understand key events, and use these event points to carry out related marketing, such as the launch of Marvel sections, regional sections or popular content, including but not limited to sports broadcasting rights, variety shows, and games.

5. Minimize the collection of privacy within personal portraits, and resolutely do not involve political parties. To make users interested in the content of your emails, and encourage interaction, so that emails become a channel for two-way conversations with users, not real. It is not necessary to find out everything about a person.

6. Express the platform's practical concern and respect, and at the same time improve the user's sense of pleasure in the service, and obtain information that users may find useful.

......

Internet users generally have a spirit of sharing. After removing the parts that they don’t like, many new members added Amber videos and watched the library resources. Adding fuel to the flames, in short, the incremental phase of access brought by "Thor 2" is far from being over in a day or two.

More importantly, compared to the one-week free experience of episodes, new movies are exclusive to members. Although this has caused some users to complain, hate and lose them, but around this launch, the proportion of white prostitutes turning into paying parties has not changed. Not low.

Because for some people, buying a high-definition album costs more than ten dollars, and paying a monthly membership costs only 5.7 dollars. They can also enjoy other movies and TV series, and the clarity of the playback format is also guaranteed, which is enough.

The consumption concept and the starting point of calculation are different among usersReceive red envelopes] Follow the public account [Book Fan Base to draw up to 888 cash red envelopes!

And this has basically achieved the expected goal of this movie: no matter whether it is intentional or not, and what is the attitude, more and more people are paying attention to Amber by the way, knowing that there is such a platform for streaming media services.

Even the users who have visited Amber but did not choose to stay, this time, their attitudes have partially changed.

It was a little fun, but it attracted a little attention from the colleagues, but they didn't pay too much attention.

Streaming media is a blue ocean that is far from being developed. Everyone is focusing on the exploration, cultivation, and expansion of their respective business directions. In order to seek lasting and profitable growth, it has not evolved into a tit-for-tat competition with other competitors, gritted their teeth. Stare at every inch of the share ratio.

Instead of that, directly grab the TV user group or cultivate more new generation users, and guide their consumption concept to complete the increment.

Even Netflix was abandoned by irritable content providers (Firefly), which resulted in the loss of a small piece of its own user base, rather than the emergence of an opponent.

Inside the company building.

Netflix's chief content officer Theodore Salados also took a few glances at the online data reported by his subordinates and discussed it for a while, and his purpose was also to focus on objective analysis.

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