Chapter 1124： Cenozoic

June 3. clear.

It was already the second day after the polls ended. Apart from the fact that the fans were still discussing, it seemed that the whole thing was still a little hot, and the media quickly shifted their targets.

Early in the morning, inside the Xinxian studio.

Several production managers and producers are urging the crew to carry props, costumes and filming equipment. Time is very tight. Today, they have to slowly travel from the United States to Northern Ireland to gather.

It's not necessary for the actors to leave today, but they also have to take a flight these two days.

In addition, the three directors flew over last night, and when the whole set of procedures is completed, it is almost guaranteed to start the film next week.

Of course, "Game of Thrones" is on the right track, but for Lehmann, life hasn't changed much, and he still has a lot of things to worry about. The first one is the Captain America sequel to "Thor 2".

At present, "Thor 2" has successfully surpassed 650 million. Apart from the 170 million shooting capital of more than 20 million, the profit rate at this moment will only be higher than the first one, except for Marvel's growing audience. The benefits brought by the circle and the expanded brand image, the rest are more because the story itself is stronger in the second part, or the development of the character series is larger, and there are more things to say and better drama.

Among them, a statistics conducted by the Marketing Department is also very interesting. We found that among the boys and girls born in 2000 to the present (the age of 10 is almost the age of childhood and adolescence, and began to have a clear personal tendency to recognize affairs) , Marvel's influence has multiplied, and the number of rounds up is the world of "Harry Potter". Going forward, there is the "ET" and "Jurassic" frenzy set off by Spielberg. In other words, Marvel is recapturing the hearts of the nascent crowd.

This phenomenon is not unfamiliar to Marvel, and of course it also refers to the golden age of American comics publishing. In the 1960s and 1970s, when it took turns with DC, it often became children's favorite reading list. Single front row.

As for what this phenomenon means, it may not need to be stated.

In the process of growing up a new generation of children, you can see what kind of power people's heart desires to have, just look at "Harry Potter", it is the most successful brand in the last 10 years.

And to hold such a ticket again, in the words of Marvel Entertainment President David Messo: "It is to win the future in the competition."

Perhaps it is from "Iron Man" in 2008, which promotes the MCU with mature production concepts, or the high traffic concentration that accompanies the screening of each movie, or the use of Marvel's efficient structure. The established network of interests has led to the steady establishment of the Marvel brand culture in various fields and in all corners of life. In short, it is becoming a phenomenon that cannot be ignored by the new group.

In this regard, Marvel Entertainment's comic publishing seems to be promising again. David Messo immediately decided to increase the recruitment of the department and increase investment in the comics business. Although this business is more expensive than movie, TV series and game licensing The labor cost is already high, and it can't make a lot of money. It is often an increase in financial expenditure, but now the market situation is good, and the investment in the brand's business always takes a long time, so you don't care about this expenditure, as long as If you can win more futures, are you still afraid that you won't be able to realize it?

And on the other side.

When the late-stage team of "Captain America 2" took a rest and was finalized, out of confidence in the quality, it was also to give the theater chain greater confidence to facilitate the screen. Blue Butterfly Pictures and Sony-Columbia's distribution team decided to invite representatives , the reviewers came to the screening.

Hollywood studios have always had such a phenomenon, that is, they sign the screening regulations in advance, but they stubbornly cover the inside of the movie, which is very likely to be bad.

A good film is not afraid of promoting word-of-mouth in advance, but bad films are not good. The more marketing, the higher the expectations, the greater the disappointment of the audience, and it is easy to cause a chain reaction in the market.

In the projection room inside Firefly.

When Bucky and Steve fell in love and killed each other, accompanied by a strong and passionate sound effect, Captain America gave away the shield in his hand, he was tired...

At the end of the preview, the lights came on, and a group of guys sitting in the seats who were probably the most sensitive to the market were all excited. Of course, they were not excited about how shocking, brilliant or fresh the movie was, but simply knowing "Captain 2" will win the audience's favor: the battle between friends and the friendship at the end is both dramatic and very hateful to capture the point that the audience wants to see.

The return of the two of them hand in hand, the happy ending of the reunion is of course very fragrant.

Everyone stood up and clapped and said, "The plot is highly completed, the soundtrack is as appropriate as ever, and the topic of Bucky's appearance is also there. Kevin, you have completed a good movie again."

"The new role is called Falcon, right? Have you started to pave the way for the successor of the US team?" Someone asked: "At the moment, I feel that this role can attract those black people to enter the field and increase the large audience."

"It's just what the character needs." Kevin replied.

Of course, why did you introduce such a character in Team America 2 instead of other arrangements? If you follow your heart, it is indeed also affected by the current commander. There is no way, who makes this commander care about his core. Voters, in order to vote for the promotion of the implementation of some bills, coupled with the tendency of Hollywood's production environment to expand in this regard, he also catered a little, so as not to be affected by the more powerful civil rights organizations - that Group of mad dogs bite.

For this reason, Kevin burned a lot of brain cells.

"Haha." The theater representative smiled tacitly, but did not expose it. Anyway, they knew that the addition of this character was definitely not the so-called plot requirement.

The adaptation is not copying, the subjectivity is there.

"Lyman, the style of this one is stronger than the first one, it's better to watch, and the action scenes are smoother." Sony's distribution manager Gareth praised.

"Director Russell has done a great job." Lehmann raised his glass, "But whether it will be a big sale depends on the subsequent promotion."

"Absolutely." Gareth also raised his glass to celebrate in advance, "The character is so popular and the filming is so good, there is no reason to fail. Don't worry, we only have one documentary released in the July schedule, and the publicity department will definitely provide The greatest help, the follow-up publicity is the same..."

The two finished their glasses of wine, and Gareth eagerly asked another matter, "How do you plan to arrange the screening platform of "Game of Thrones"?"

"If I remember correctly, Sony doesn't seem to have any high-quality assets in American TV networks, right?" Lehmann wondered.

"It wasn't us, I asked for someone else. If possible, would it be convenient to disclose the conditions?" Gareth did not shy away from talking about personal relationships, not business affairs.

"Of course... no Okay."

When the Colombian people left, Lehmann walked into the screening room.

"What did the people in the theater say?"

"They are very optimistic and should be the main push." ​​Liam said happily: "Also, in the joint distribution, Columbia also expressed that it will give more preferential treatment to the promotion of the film. They are paying more and more attention to Marvel."

"But they are still reluctant to let Little Spider join the MCU, nor give up their roles in the corresponding field or share development copyrights, and their publicity resources are all estimated and treated for our project itself. If the promotion level is not high, they will I'm not going to be impatient." Lyman shook his head, always clear.

"A big company, not to mention that there is a parent company staring at it. There is really little room for manoeuvre in many things, and it's cumbersome. It's okay to only talk about cooperative publishing."

"I know, I just think that if the MCU can welcome back a role model with a great role to join, it will take it to a higher level."

This thing happened.

The two parties began to tacitly push consultations and drafts related to "Captain America 2", such as character posters, trailers, etc. are also within the scope of orderly arrangements. Laiman goes to work every day, check the progress of the project, and understand the industry. It's not until "Thor 2" was about to be drawn, Amber Video held a copyright library meeting, and he broke this calm.

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