Chapter 1108： broker

72.5 million, the striking figure is circled in the report.

At night, in the residence of the president of Lionsgate, Jon Feilmeier was a little dazed when he actually sat in front of the computer and slid the mouse, even if he had expected it, "In this world, won't Marvel's movies lack audiences? A second-rate American comic character starring a second-rate Australian TV drama actor can do this to such an extent that it makes those movies that are made by big casts so much better."

He couldn't help his dignified tone. With the end of the day on April 22, it was only before the early morning. With the Internet as the basis, the cinema information quickly appeared in the hands of those who needed it in the circle.

As the most watched film in the film market at this time, counting the 15 million in advance, "Thor 2: The Dark World" only achieved 62.5 million on the first day in the United Kingdom, the United States, France, Germany and Italy, and more overseas synchronization. The released areas are limited by the fact that the statistics have not been aggregated for the first time, otherwise, this number will increase.

Compared with the first part, the dominance visible to the naked eye has risen.

In just a few minutes, after digesting this information with difficulty, Jon saw that his own comedy "Mada's Happy Family" made a profit of 10.45 million in 2288 theaters, and the attendance rate in the core area was not bad. At about 70%, this is also ranked top in the same type of theme market.

If it is normal, compared with the previous investment, he may be satisfied with this figure, and may also look forward to predicting the subsequent trend, but at this moment, the gap between the two is directly placed in front of him, which makes him feel a burst of shame. , unhappy, but also mixed with some motivation and many other emotions.

He is very curious about why he has such a complicated and unspeakable feeling. Maybe the number at the beginning is several places lower than others, or maybe the Firefly has discovered a Marvel, and the speed of growth in just a few years is impressive. I don't understand, it makes him feel that he can't keep up with the times, he can't figure out what the young people of the current generation like, but he also thinks that the current era is simply the spring of unimaginable Hollywood practitioners, or in other words, the world's film and television entertainment market It is very suitable for the realization and promotion of content.

He all felt that if Lionsgate found good content, it would definitely sell well. As Internet users continue to increase and deepen, good works are no longer restricted by traditional media, and can easily rely on content groups to gain momentum.

From this point of view, the spring of independent studios has indeed come, and the pressure on channel resources is not as heavy as before.

So, I hope "Mada's Happy Family" can be painted smoothly. Jon Feilermei thought silently, having no idea about competing for the first place.

......

The next morning, Fox Pictures.

President Jim Garnopoulos looked back and forth for a while, focusing on the average attendance per game in the core area, the real-time audience questionnaire, the average age group rating, and the evaluation of the media and newspapers. He couldn't help but boast: "Well done. "I don't know if it's a compliment of Fox's publicity ability or a compliment of Marvel's shooting results." With such a year-on-year increase in performance ("Thor" series), it should not be a problem to exceed 150 million globally in the first week." The tone is somewhat affirmative.

On the side, the manager of the distribution department, Bill McNico, nodded, "The story of the second part is more appealing, and it has the basic bonus of Marvel and Japan's expansion. It is reasonable to have this achievement."

In fact, after the midnight show, many forecasting agencies have already judged that the screening situation of "Thor 2" will exceed that of the first movie——

After all, the first film is the opening of Thor, and many things are intertwined with the establishment of the background and characters. It is inevitable that there is not enough drama space, and it is difficult to maintain the ability to drive the audience's emotions when watching it. Occasional battle scenes and cosmic scenery Although it is dazzling, it is basically the same, not to mention that the influence of Marvel at that time was not as high as it is now, and it could not form a greater diffusion trend in the market. Moreover, at that time, Chris Hemsworth was also in Hollywood. Not famous enough, most of the topic propaganda revolves around Natasha Portman, and no more efficient character feedback has been formed. In the second part, there are still flaws in the age group of the audience, but many aspects are improving, which has greatly increased Subjective and objective conditions for box office hits.

"The wind direction revealed by the market is very favorable for us." McNico said: "I think Marvel's content orientation this time is very appealing, and it shows that it will continue to deeply portray the close but alienated relationship between the two brothers, without deviating from the audience direction. ."

President Garnopoulos paid close attention to the initial operation of the project throughout the entire process, and was deeply impressed by the analysis of the reasons why the audience liked the work.

"As soon as possible, discuss the expansion with the theater chains at home and abroad, and take advantage of the momentum to release the box office potential." Jim Garnopoulos ordered.

In the era of blockbusters, high-standard screening treatment has become routine.

Of course, this is also based on theory. It is difficult to maintain a wide range of exposure, and the guidance to audience fans is not sustainable. Generally, it is quickly overloaded, and then quickly cooled, freeing up the market and energy for the operation of the next project. The point is that a cycle is shortened and the ultimate realization is realized.

After all, the film market is not a market for manufacturers. After staying for a long time, it is also vulnerable to the impact of other companies. It is better to come and go quickly.

So, after a small test to confirm that the audience would buy it, Fox immediately took action to inform Blue Butterfly Pictures about the expansion of publicity expenses, and actively negotiated the schedule expansion of the theater market around the world.

If you have to say it, it is like the thunder and lightning spread all over the world, once again making many people look at the word Marvel When the summer season started a hot prelude, Boyd of Sidney Capital was. Is doing a hesitant thinking.

These days, the CAA broker who didn't know who the last time he asked for the price was getting more and more impatient. It seemed that he had lost interest in FOtv. More importantly, he made several external quotations. With Hulu, YouTube, Amazon, etc. He refused successively. He found that the asset package he expected did not have that demand for head video sites. Even the most sincere Hulu only said that it would use 18 million cash to complete the transfer of users and existing film libraries.

In other words, through contact with the outside world, it can be basically determined that most of the people who are willing to accept the operation of FOtv are two types of people. One is those who have no financial resources but hope that Sidney will continue to inject capital. Strong alliances; one type is willing to supplement business through mergers and acquisitions, but only wants content and users, and other aspects are very cold and incompetent with premiums.

However, Boyd can't and shouldn't drag it on. Even if FOtv has stopped buying new film and television content now, the bandwidth and salaries of technicians who maintain the website are an inescapable expense.

Moreover, not only was he anxious, but other small investors were also anxious. Once FOtv was rotten in their hands, let alone making money, they would not even be able to get back what they invested in.

"You have to contact the CAA brokers."

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