Chapter 1101： Targeted website

Johnson is gathering market information.

Lehman is not idle here. He plans to start the early preparations for "Game of Thrones", such as which TV platform to cooperate with, as well as personnel, screenwriters, and director teams. These are all points that need to be discussed.

Of course, it was originally just to win the adaptation rights, and 2DB, which was included in it, was an unexpected but useful talent for the project.

Not to mention, in terms of being familiar with the original novel, the two of them must be the best in the entire Firefly's screenwriting department. Lyman doesn't want to be able to make DC movies well like Warner's forehead.

As for 2DB, it's hard to ask for inclusion.

The two of them have little qualifications in the film and television industry, and it is not easy to find a stable job, not to mention that they are responsible for the script of "Game of Thrones".

Furthermore, Firefly's internal treatment for screenwriters is good. Whether in charge of movies or TV series, the relevant remuneration is firmly in the forefront of the industry, and more importantly, it can be exercised. If you work hard, you can transform into production and gain more status in the circle.

However, as far as Mann Media is concerned, the revenue of the TV drama department is simply not enough compared to the revenue of the film department. After all, Lehman has the intention to make a big move, which naturally attracts people's hearts.

The news about the establishment of the "Game of Thrones" project has gradually become popular in the screenwriting department, but the action thinking has not been completely unified.

So, in the second week of April, on the morning of the 10th, Lehmann held a high-level meeting.

The first topic is good to say, it is nothing more than budget, staffing, sponsors, these things are not difficult for the executives of various departments of Firefly, sort them out one by one, and then deal with the gold master in the name of the relevant drama, and Recruit corresponding behind-the-scenes jobs from brokerage companies and trade unions.

The budget has been set, 150 million to 180 million, and the 30 million set aside is to prevent trouble shooting in Iceland, Malta and other places to solve the salary space. On average, there are 10 episodes in the first season, with an average of each episode. The cost is 15 million to 18 million, which is the most expensive in the history of American dramas.

When this amount of budget was disclosed, some experienced and prudent management personnel thought that this amount was too high, and shouldn't the pilot episodes be filmed and then broadcast weekly? In fact, you can try the water, and if it doesn't work, you can cut it off.

Faced with such consideration, Lehmann refused.

No way, the second competitive advantage of streaming media is that you can enjoy watching it once you have a member. Now Netflix does not have its own original series, they are all old movies, so the user experience is not too exciting, but that's it All releases have already taken a lot of share from TV users without waiting. Since Lehman has decided to be high-profile, of course, it must be more high-profile, and it must be released in a season-although it seems that it will increase the load on capital operation, but this is the Hardcore mode to win users.

Ryan nodded, and Lehman nodded. On such important matters, ordinary media companies need to win the majority of the board of directors to pass the topic, and it only takes a few minutes in Firefly.

The second proposal is about the broadcasting platform. To put it bluntly, this is how the new project can be efficiently realized and divided.

Firefly does not have its own TV network. Although Lehman himself does not want to focus on what traditional TV stations invest in, after all, the current drama broadcasting market cannot lose the TV push channel. For a really high-cost drama such as "You", it is just an exclusive online broadcast and a follow-up broadcast on the platform.

In the market environment at this time, traditional TV groups do not have their own streaming media business, and it may always be the last batch of transitioners who will be plundered. In fact, it is understandable. After all, these platforms have been deeply cultivated in their respective fields for a long time. It is normal to turn around in a difficult situation, but in this way, traditional TV and the streaming media that Firefly will develop, only "Game of Thrones" does not have a great overlap of competition. In other words, the overlapping part is not as good as the amount of revenue that can be earned by broadcasting on TV.

In the final analysis, the rate of return is always a point that a company needs to consider, and which industry KPIs are placed in is also very important. The streaming media business also needs to be reasonably **** in order to better seize the market.

This question is not difficult. Whether it is CBS, HBO, NBC, ABC, CW, etc., there is a demand for showing episodes every year. What is difficult is matching the quotation and some prerequisites of Firefly itself.

"Only guarantee the exclusive broadcast and operation authorization in the field of TV stations, and also, our production budget is very high, and the cost of purchasing episodes will definitely not be low, so whoever has better conditions in terms of purchase price and account sharing will be given priority. Who to cooperate with." Ryan's words made everyone nod.

"Then, if we are planning to shoot this drama, our TV drama department seems to be understaffed. If we rely on dozens of people to manage such a complex crew, then we won't have time to do other things? We need to expand the recruitment."

There are executives proposed.

"It's time to expand the enrollment. Come up with a plan by yourself, and I'll let Joseph review it."

......

The weather in mid-April has already started to warm up.

New York, Queens.

Hector was surfing the Internet at home and browsing Youtube, but a preview was refreshed on the homepage.

The trailer was released by Marvel's official video, titled: "Thor 2: The Dark World"——

"Boom!"

A violent explosion sounded, and Thor's Hammer smashed into an armored humanoid lifeform, but was grasped by the opponent.

"Who are you and why did you come to Asgard." Thor wore his iconic red robe with a serious expression.

The temple, faintly destroyed.

When the camera turned, a blood-stained dagger appeared, accompanied by Thor's roar, and the whole person rode the thunder.

"Mother!"

Near the end of the video, a huge font appeared: "April 22."

"Thor: The Dark World", released worldwide."

......

"Is this Asgard being invaded? Who can invade?"

"What happened to Odin? Someone called at the door, but he didn't show up."

"The amount of information in this notice is very small."

"I'm looking forward to it, I'll wait to grab the tickets."

Outside, the announcement of "Thor 2" by Blue Butterfly and Fox is still proceeding in an orderly manner. After just a few minutes of previews were released in major media, the fans' desire to watch the movie became more and more hot.

Outside the entertainment industry, on a campus floor in Silicon Valley, FOtv's technical backbone, Kuette, got a shocking news from investors: their video website is looking for buyers and packaged for sale.

Although I knew that such a day would come, seven or eight young people were sweating anxiously when such a thing happened.

These people are the technical team of FOtv at present.

They are all college graduates and are familiar with programming. In 2009, YouTube, Amazon, and Netflix started building modular businesses in the field of online video. Together, several young people joined in and spent the initial budding time. After the period, it soon received investment from several venture capital firms.

With money, the content began to be enriched, but it was true that I could not make any profit. I tried everything I could to launch a membership payment system and develop an advertising business.

At the time of settlement in November last year, the net financial expenditure had exceeded 1.2 million.

Originally, the investors behind them were not in a hurry. The market needs to be cultivated. Besides, FOtv has won more than 200,000 users by relying on grassroots algorithms and content push, and it has also hit new highs in terms of monthly average time and market share, and continues to catch up. The previous competitors, but things are unpredictable. At the end of 10 years, IDG, one of the venture capitalists, quickly exited and switched to Carckle (Sony's entertainment video network).

At the beginning seems to be nothing, but it seems that IDG's exit has ignited the fuse. As Netflix and Hulu become more and more powerful, and the industry competition becomes more and more fierce, FOtv must pay more funds to buy dramas Under the circumstance of collecting copyrights, investors finally feel that they are going to break their own hands if they continue to play.

Of course, for these jackals, even if they want to give up, they must sell what they should have for a good value, whether it is annexed or something, but this news is definitely not a good thing for the core team of FOtv.

What is the most likely thing to happen when a product in the same field is acquired? The middle-level personnel get out or lose their status and re-adapt to the new environment.

No matter which point, it is something that a technical backbone like Couette does not want to accept.

The **** determines the head.

Couette didn't want to roll up the bedding, lose his job, and return to his rural hometown in Baka County, which does not even have complete infrastructure. The future is gloomy.

However, to save the company's precarious finances, relying solely on his team and the company's own operating profitability is too difficult. This kind of thing is just obscenity, and there is no way to return to the sky.

Just as Couette was at a loss, he did not know who was waiting for the unknown fate.

An internal headhunting company received a business: Mann Media is about to enter the online video field, and sincerely invites industry talents...

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