Chapter 1098： Iron Throne of Thorns

The first film of "Thor", with a shooting capital of 150 million, was recorded at 36.22 million on the first day (plus the midnight show), and 82.45 million on the first weekend. By the end, the total accumulated in North America was 294 million (accounting for about 60%), and overseas 193 million (accounting for Compared with about 40%), among which overseas, thanks to the regional attributes of the protagonist, Australia sold the highest US$23 million in the entire Asia-Pacific region, and finally the total global box office fell to 487 million. So high, no matter how you look at the second part As for jumping up too much.

Although "Reunion" is a solid film that can provide a lot of market increments for the characters on stage, it can't be expanded to the point where a single character's background support works can compare to the movie-watching trend of big events.

A very realistic point is that the second viewing rate of "Reunion" is very high, but even the most popular "Iron Man" series could not do this before. In other words, the global box office of more than 1.5 billion is Viewers at home and abroad have watched and watched the results, not the number of moviegoers.

To put it more clearly, Marvel movies are not suitable for all ages. Most of its achievements are supported by audiences under the age of 35. Therefore, "Thor" is in it. There will only be a refinement process, and it will never be expanded, and this refinement must be based on the quality of the film or whether the target group is satisfied.

Considering the market conditions, the cost of the second film has risen to 170 million due to the salary change of the main creative team and the increase of special effects shots. Including future publicity expenses, the cost has increased to about 250 million. It is normal. According to the return value algorithm of 1:3 overseas and 1:2.2 in North America, and based on the distribution ratio of the box office of the first film, the answer given by the think tank of Blue Butterfly Pictures is: the second film is at least more than 6 in the world. 100 million, and the North American market accounts for nearly half, "Thor 2" can only earn the net box office profit of the first film. If the landing point drops, down by 12%, "Thor 2" can only rely on offline and copyright peripherals profit.

What does that mean?

Judging from the perspective and experience of the distribution management such as Liam, the blessing of "Reunion" to "Thor" will not exceed 20%. This is after the second film was shown, and the audience's performance was consistent with the first film. In the case, there is a market bonus for the sequel.

From this point of view, Blue Butterfly set the initial publicity expenditure at the level of 60 million. It is afraid that it will be unfavorable in the first week, leaving a room for natural stop loss. The returns are not proportional.

This kind of precautionary approach needs to be maintained at all times in an industry with many unknown factors such as film and television.

The plan is set, and the time is getting closer.

The promotion of "Thor 2" has entered a critical sprint period. The joint distribution team formed by Blue Butterfly Films and Fox held small meetings almost all day and traveled everywhere.

Since this year's film market competition is obviously more intense than last year's, the studios have more average-line projects than last year. In order to ensure the mesh connection of the second stage MCU, Marvel Entertainment's work cannot tolerate slack and indulge. in the credits of the past.

But just as the promotion of "Thor 2" was launched, the enthusiasm of the fans was high, and the corresponding pre-sale links were also set. During the waiting time for the inspection results, an old man who took the task of Lehman after a few months' absence , Comrade Johnson knocked on the office door with a relaxed gesture.

When assistant Mays first came in to remind him, Lehman thought there was something wrong with the announcement of "Thor 2", but found out that it was him, and Lehman knew that after the high-volume operation of "Avatar" and "Reunion", an early A preconceived plan has the foundation to start.

"I finally convinced him that I'm back." Johnson was wearing an elegant casual suit and carrying a briefcase, with a trace of fatigue on his body, but he couldn't hide the joy on his face.

"Welcome back."

The two touched shoulders and sat down opposite each other.

"Huh, those days left a deep impression on me. A stubborn writer, an enthusiastic filmmaker, and the magnificent throne of power." Johnson patted his briefcase slightly proudly, "But I Still moved him and got the right to adapt, to be honest, your decision really surprised me, if you weren't my employer, I wouldn't have dared to promise such conditions, it's crazy." When he said the word crazy , Until now, Johnson couldn't help raising his eyebrows in surprise.

"I thought you were used to all this. I always believed that the sincerity of a director and a crew would be seen and felt by the audience, so I was never afraid to invest, as long as it was worth it." Lehmann laughed: "There is no doubt that I need a great TV work, its framework and its script are enough to lay a solid foundation for the upper levels to play."

"Okay, I thought that your energy was poured into the movie. Even if you decided to invest in "Avatar" at the beginning, you didn't plan to execute this project, which shocked me greatly. There is no precedent for high investment, but you have promised not to Well, you're going to be in production anyway." As Lyman's agent, Johnson knew his client so well that he just opened his briefcase and grinned: "So, I've brought you what you want. A series of adaptation rights, the copyright of the film and television parts, and the priority of the follow-up series. By the way, I have also negotiated the "Hunger Games" you want. Compared with the hardships of the former, this is much easier."

The open files and version number filings, accompanied by "harsh" adaptation conditions, are a regrettable Iron Throne of Thorns, "A Song of Ice and Fire".

And Johnson's sigh has a reason.

In recent years, he has been responsible for negotiating almost all of Lehman's sudden copyright acquisitions, from "The Queen Wearing Prada" to "Twilight" to 13 million signing the just emerging "The Hunger Games" and then to being widely rumored by the outside world. "A Song of Ice and Fire" by George Martin.

Among them, Ryman is not the first person to come up with the idea of ​​the adaptation rights of "A Song of Ice and Fire", but he is definitely the most action-oriented and hard-nosed employer.

This first volume was published by Bantam Books in early 1996, and was translated into a series of more than 30 languages ​​that has accumulated a solid reputation in Western fantasy circles. Since the "Lord of the Rings" series exploded, countless businessmen with banknotes Searching for a homogeneous product found George Martin, but all came back in vain.

At the beginning of the new century, a 52-year-old man who has entered the year of destiny, a writer who regards Tolkien as his idol, knows too much what he wants.

In later generations, all drama fans and book fans know that D-B-Weiss and David Benioff, the screenwriters of "Game of Thrones", are the main creative souls of "Game of Thrones" and control the direction of the adaptation.

But perhaps few people know that these two have little qualifications before adapting "A Song of Ice and Fire", and they almost persuaded Mr. George with one mouth.

A very realistic question is: How can a newcomer whose qualifications and resources are far inferior to those of the old man in the industry can win the favor of major customers by winning over the strong, so as to strive for a stage where they can exert their talents?

On this question, 2DB gave the most worthy answer, that is: I can devote myself to it without distractions, this is the only thing I have.

This is why many excellent industry producers and screenwriters have won the adaptation rights of "A Song of Ice and Fire", but they were finally negotiated by the weakest party.

Are they rich? No, I don't even know how much I can talk about the budget after the project is confirmed, and the first producer the project is looking for is not HBO.

2DB's choice of broadcast platform was too realistic. The first one went to showtime TV station affiliated with CBS, which was more intimate and had a little deal with. In other words, they could not guarantee any high shooting budget. Completing such a fantasy epic is like throwing the script into the trash can when the executives of showtime TV learned that the two hoped that the filming cost of an episode should not be less than 3 million.

As a platform side, they take it for granted that the risk is high, because at this time the environment of American dramas is no longer the era when there was no Internet and the visual effects technology of the film industry was not yet developed. The TV industry was declining, and the new generation of young people who grew up had Few people have developed the habit of watching TV programs, and the ratings have dropped again and again. Even the influence of old-fashioned pillars such as news, talk shows, and interviews is declining. Who can guarantee that TV dramas with an investment of 40,000,000,000,000,000 will be profitable? It's still an uncontrollable fantasy epic with constant budget increases.

As we all know, HBO's management team was more ambitious, and they dared to collaborate with Spielberg on "Band of Brothers" a few years ago. "Attitude, increased the single-season budget all the way to 6 million, and just like this, HBO can be regarded as holding this big bull stock.

During this period, did HBO hesitate? Yes, otherwise they wouldn't have spent a year and a half from planning to start the filming to officially finishing the material for the first few episodes. Although fantasy dramas are difficult to shoot, does it take so much time?

HBO made a war drama, the content is also full, the costumes and scenes are more elaborate and time-consuming than many dramas, and it only took more than 6 months. The real reason for the delay is because HBO is not so firm and sure, and the budget continues. There have been quarrels and I once thought about giving up - mainly because it was too expensive to film in Iceland, Malta and other places. Iceland is still cold, and the cost of materials other than filming has made HBO's production team large. Feeling overwhelmed.

If it weren't for the fact that the concept set was sought after by rabid book fans gave HBO more confidence, maybe "Game of Thrones", which was just filmed, would have been stillborn.

in other words.

Ryman took a fancy to the adaptation rights of "A Song of Ice and Fire", and he must get the original author, Uncle George, there is no doubt about that.

After all, the difference between Uncle George and the average utilitarian pop author is that he didn’t lack money before he wrote a book— he quit his job at the age of 30, wrote full-time, and pursued his literary dream. To be more realistic, if he had money Shy and unable to support a family, how can he be so reserved?

When Uncle George himself was interviewed and asked by the media what prompted you to embark on the road of creation, he said: "I think I was trying to create myself because there was nothing to consume at the time."

In human words, it means: have some fun when you are full.

To put it more forcefully, many cultural masterpieces are fun products that are "full and full".

Against such a background, how did Johnson persuade George Martin, who, like Stephen King, is notorious for not creating for money, and is always afraid that "businessmen" will tarnish his efforts.

Not to mention, in 10 years, 2DB has found George and launched a passionate offensive.

These two die-hard book fans originally came with the hope that the masterpieces in their eyes could be shown on TV for more people to see...

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