Chapter 1085： 1.5 billion

Is the difference between 1 billion works and 1.5 billion works only at the box office? They still have influence.

When the news came out, "The New York Times" immediately titled "Reunion" in the latest issue of the newspaper: the most influential film of 2011, and also received a full-page special report like "Avatar".

Among them, their comment on the market so enthusiastically is that the director Leman Rust has shown amazing maturity and inclusiveness in this play, and he has a full grasp of the fans' mentality of the superhero type audience.

You must know that in a movie with a limited time, it takes a lot of effort and strength to make the character modeling, the foreshadowing of the events, the main line elaboration, the special effects fights, and the humorous embellishment of the drama at the same time.

Indeed, this is the greatest success of the first fan-favorite movie in today's box-office era. It may not be the most profitable IP, but it has achieved too much in the movie market.

"Iron Man", "The Incredible Hulk", "Thor", "Captain America", "Iron Man 2"... These films feature superheroes that are not familiar to the public, and bring out the time from them. The self-consistent narrative mode sets up Black Widow, Hawkeye, and S.H.I.E.L.D.

I mean, a movie like "The Avengers" is made for fans, without the fans' love for the comics themselves over the years, there would not be a film adaptation today, but it is by no means limited to the comics fan base.

Of course, its plot is very simple, or even cliché. It is not an exaggeration to call it a superhero smorgasbord popcorn movie, but it does satisfy the audience's heroic dream and the public's needs:

For hot-blooded teenagers, there are heroic battles and heroism in the movie; for some discerning fans, well-organized narration, smooth mirror movement, and good viewing; for audiences who come to appreciate visual effects and big scenes, the pictures created by high budget The texture is quite good; even for audiences who want to watch some comedy and have some fun, the dense jokes and the mutual confrontation between Chaoying can guarantee the joy from the opening to the light; otherwise, it can also be slapped in the face. Have fun with badass Rocky...it's not the best movie, but it's definitely the best movie that people need in this era.

......

For "Reunion" to break 1.5 billion, Lehmann was already mentally prepared, and Hollywood studios also accepted this fact calmly. Instead, it was Fox and Firefly's co-production project "Rise of the Planet of the Apes" that revealed Leya- Seydoux + James McAvoy and other actors and casts were ready to start the game today, and Xiaoxiao made people discuss a few words.

On the afternoon of February 11th, Lyman came to the Fox Studios building again to chat with Ewell and the others.

"Sorry, Lyman, it's been a long wait." Jim, the president of Fox, who came over immediately after a meeting, said apologetically.

"I just arrived too." Lyman smiled kindly.

"Ryman is very popular with reporters now. I heard that Time Magazine's interviews were all rejected."

The group sat down, and Evel jokingly eased the atmosphere.

"I've already logged in a few times, so let's leave the opportunity to others."

Recently, as long as he makes public appearances, the reporters will be incessant and annoying.

"Haha." Jim smiled and said, "I think that the over 1.5 billion "Avengers" has brought us a good PR opportunity, and even the audience's attention to "Rise of the Planet of the Apes" has greatly increased, and it has been warmed up. The results far exceeded our expectations.”

"It's just planting a seed. In the end, it has to be seen as a film." Lyman replied.

"It's always a good thing."

"Well, in short, we still have to positively guide the media to report more about the new drama." Jim instructed.

"Of course."

Lyman knew that the other party had a strong control over the print media backed by News Corporation, and he also seriously seconded.

Anyway, even if it's not a key publicity period, it's definitely good for the movie to do some related hype during the shooting stage.

From this perspective, Fox has abundant resources.

Let's greet each other.

The two sides talked about some matters in the implementation stage.

Today, the actors, directors, and behind-the-scenes are almost all in place, and the busy process on the set has sped up.

Among them, Firefly, as the first producer, naturally has the right to speak in the shooting, although some administrative positions are allocated to Fox.

Such as executive producer, production, and an assistant director position.

Very important post editing will also have people arranged by Fox.

For high-level executives like Lehman, this is what should be assigned. After all, it must be given the power to supervise friends and businessmen. In addition, it is the confirmation of grading.

"The PG13 rating is nothing to worry about. There are some violent scenes and some swear words. We can handle it." Ewell has studied the script carefully and has a general idea of ​​how it will be filmed. "MPAA will not get stuck in the review."

Fox's people are very confident, "Your company's script has been well grasped from the beginning. For this type of film, no one will say anything about the necessary visual conflicts."

Well, MPAA's rating is very tricky. It really follows the standard. There are many movies that are rated R. After all, as long as the **** picture flashes by, it is not a violent scene, and it is too real. It is bullying the audience. come out.

However, the conflict between the orangutan and the human must be seen in blood, otherwise the plot rendering power will be insufficient. This even sets the tone.

"And the theater line..."

Ewell communicated step by step and quickly talked about the screening, "The North American Cinema Alliance will definitely make a decision after watching the film, but according to our needs, the film is good for visual effects. We must strive for more theaters in the city center and theaters equipped with 3D, iamx and other supporting facilities, and we will also be responsible for negotiating the relevant preliminary communication work..."

There are more than 80,000 screens in Hollywood, but less than half of those with better conditions have been transformed with audition equipment. A masterpiece like "The Rise of the Planet of the Apes" that must eat the playback environment will definitely not be successful. Otherwise, a good movie theater ticket is more expensive, and it is easier to make money.

"And then there's the implant thing..."

Fox Pictures enjoys 30% of the film's production revenue, and they did set a shooting budget of roughly 30 million, but they quickly recovered another 15 million for the 30 million miles, because the sponsors were numerous for advertising, linkage and other reasons. The cost of 50 million implanted seats was taken out, and the two sides shared it proportionally.

What's more, even with the remaining 15 million investment, they also packaged the future income of the project copyright into a financial product and pre-sold it to external investment banks and foundations, regardless of the box office of "Rise of the Planet of the Apes". Whether it explodes or fails to meet expectations, it can easily make 15 million yuan. That is to say, Fox has no money at all, and all the risks are completely untouched. They are already lying on the credit book waiting to make money.

Everyone should know that it is good to invest 10,000 yuan in a platter, but those external investors can’t really share the production income in equal proportion. Under the circumstance that the producer is still Fox, even if the possible book profit in the future is not hidden, Simply using financial means to financial means only obtains higher interest than the investment.

After all, the income of can be continued after the movie is released. Any DVD, original soundtrack, and peripheral income can be shared into the time cost by similar means.

It seems that platter investment can make money, but it is only used to lend the funds to the studio, and the mortgage is slowly paid off with the return profit method of more than half a year.

This is also why the whole process, with a little ambition, eventually became an independent label, such as Legendary Pictures, Dune Entertainment, and Relativity Entertainment are all examples of film funds becoming manufacturers. Everyone is not stupid.

Of course, since the rise of mergers and acquisitions in the new century, such operations are not uncommon. Europe and even India have entered Hollywood with large sums of money, but since the subprime mortgage crisis, many Wall Street investment banks have aimed at the direction of Shengshi Entertainment. , the trend of capital inflows into Hollywood is only increasing. Anyway, seeing all this, Ryman was not at all tempted. He is not short of money now.

Even if it is an exchange, it is mainly based on complementary resources, or improving the territory, or sinking business channels. There is really no need to use the chicken-and-egg method to free up the operation space of the capital chain.

A few days later, the crew on the studio side entered the final stage of starting up, and many specific shooting scenes were arranged in the preparatory meetings one after another. Unify the photography and art style, etc., and then it is the turn to negotiate the shooting location, the sequence of transitions, and the pre-training of actors.

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