Chapter 1074： Fox's KPI Concerns

There is a cognitive bias on both sides in the remake rights of "Planet of the Apes".

From Joseph's point of view, the project has no brilliant achievements, and it is also a waste of dust. It is better to lie down and draw profits, but for Fox, it is precisely because Firefly wants it that Fox's CEO Jim is so cautious and greedy.

For other manufacturers, maybe things can be negotiated soon.

Without him, Firefly's project success rate, rate of return, and profitability are the most prominent production companies in recent years. Other manufacturers may also have explosive trump cards, but overall, most of the success rates have not reached 50%, just like The self-deprecating joke in the industry is that there is no need for strict project review at all. If you directly submit 10 books, it is likely that 5 will win the market.

Of course, the reason why a joke is a joke is definitely unreasonable, but it also indirectly reveals that the studio shooting mode does not guarantee a high success rate. The above projects are packaged and calculated, because this is done after data analysis, and the return on investment is relatively guaranteed, so that the face will not be lost directly.

If we analyze the behavior from this angle, the annual success rate of nearly 90% of Firefly's projects and the rate of return of about 370% are really scary - investing 10 million, more than 90% of the possibility of recovering the cost and earning 3700 Wan Pure Profit. This is the biggest reason for the rapid rise of Mann Media.

Just like the krypton gold draw game, when everyone was busy calculating the probability, Firefly was already complaining about why the SSR was not available in the single draw this time, which undoubtedly hit the industry insiders a lot.

Furthermore, there are many benefits brought by high rate of return and high success rate. The audience's trust, the recognition of the label, and even the brokerage company and various trade unions are willing to give priority to support when they hear that it is a Firefly project.

Does society like to revolve around successful people?

......

Fox Pictures.

After the executives of the various departments who were temporarily notified gathered in the conference room in twos and threes, they learned from the president Jim that Firefly was seeking the right to remake "Planet of the Apes".

When everyone digested the message and pondered the deep meaning behind it, Ghosn, an executive of the distribution department, suddenly asked enthusiastically: "Can we shoot it ourselves, I mean, since Fireflies are optimistic about this project, it shows that the current situation The market can accept such a film, in fact, the subject matter of threat theory has always been good to watch, isn't it?"

Yes, there has always been a market soil that threatens human survival as the core of the plot development. The success of "2012", "The Day After Tomorrow", "Independence Day", "Alien", "New York Tour" and other films all show this.

Of course, the reason why the distribution department is so active is that after the public opinion turmoil in the eavesdropping door has gradually subsided, Fox Pictures is eager for a beautiful performance report, but this year, they have only two high-investment projects for the time being - one is Blue Sky Animation has been preparing for "Rio Adventure", which is nearly completed in 2 years, and one is "X-Men: First World War" that is being filmed.

There is no doubt that for a large studio, two high-profile projects a year are indeed a bit rare. Whether it is a waste of schedule operations or a vacancy of distribution resources, it is not a positive feedback.

The president looked in the direction of the senior management of the production department, and one of them followed the topic: "If it is going to start, who is the director? The Strauss brothers?"

A very simple question, but it stumped everyone.

Just like everyone knows that making a comedy is easy to be small and big, and the risk is low, the problem lies in the production team who are familiar with the subject matter - the brothers were born special effects engineers, and in 2007, they wanted to borrow the directorial qualifications of "Alien vs. Predator" to become one of the The director class of the film and television industry did not expect the film to receive overwhelming negative reviews after it was released.

A classic series can be boycotted by fans, and the two brothers can only continue to study in the field of computer effects.

The production department's concerns are not only that, in fact, they don't really want to start an old movie that has been interpreted several times. If the results are still bad, they can only bear the blame.

To put it simply, the production department wanted to borrow chickens to lay eggs. "The money in the market is endless, and we can't even cover the summer vacation. Just because of a proposal from someone else, we rashly start a project. There are risks involved. How old is it? Besides, we Fox and Mann Media have cooperated. They sent a copy of the "Captain America 2" proposal some time ago, so this project is authorized to Firefly to shoot, we don't have to take the production risk, why? No? It's nothing more than negotiating a suitable condition, but also guaranteeing the profit target for this year, and the financial report is gorgeous."

"I'm still saying the same thing. Why should I give the money I can earn to others?" Ghosn was the first to object. "We can't shoot? No schedule? Need to use resources to incubate?"

"Hmph, if your distribution department gives some strength, will the distribution rights of "Reunion" be obtained by Sony and Universal?" The people in the production department couldn't show weakness, and they didn't want the distribution department to be arrogant. "Reunion" was a bid Fox always thought that it was his own conditions that did not fight the animation power.

Now that "Reunion" is selling so well, I regret it somewhat.

"Okay." Jim interrupted the argument.

Of course, the opposition of some people cannot stop the enthusiasm of other departments.

Just as the production department considered, they don't want accidents, they want profit instead of risk, and even the people on the audit committee said that after handing over the project remake rights to Firefly, they may be able to capture the market audience more clearly, discussing In the end, even the hesitant Fox President Jim Garnopoulos felt that it was more reasonable to fill out the quarterly earnings report this year and give the parent company an explanation. If Mr. Murdoch is happy, they will have a good life and don’t have to worry about it. The seat is unstable.

Many times, managers have the same mind-set.

President Jim nodded and said: "In the new year, we need to express a high-profile gesture to the outside world to boost the label. Give them an intention first, and say we allow them to remake, but the premise is that there is no room for negotiation on the ownership of the copyright. We also operate the publicity, of course, Firefly will get a certain share of the investment, and the right to continue co-production will also be guaranteed.”

This condition did not meet Firefly's expectations at all, and Lehman naturally refused.

The project fell into a wrangling stage. After Firefly chose to cool down for a period of time, it was Fox who continued to make concessions and seek a balance of interests.

No way, 10 years of Mann Media's performance is very beautiful, financially very healthy, so anxious that it can only be Fox.

"Forget it, let's issue a joint issue, and the first investor will also give it to them. Anyway, we don't have any capital investment and can make a net profit." Someone said comfortingly to himself.

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