Chapter 1065： Preliminary Decisions for Phase 2

After "Reunion" was on the right track, Lyman's workload was greatly reduced.

Every day, I occasionally discuss with Kevin the follow-up development plan for Marvel and prepare for the perfection of the universe, which is to communicate with Joseph about the year-end award and some fine-tuning personnel adjustments.

Of course, just like the revenue structure summarized in 10 years, in Perlman's report, it is always the channel share owners who make big money in the licensing market. The toy giants and global distributors have all received dividends, so these toy group executives have all raised the level of the Marvel brand in the evaluation sequence during their leisure time, and they all believe that Marvel can maintain this fiery trend in the future. The momentum has become more and more prosperous, and all kinds of closeness and goodwill continue.

The licensing market is like this. User dependence is the father of everyone, and commercial hot products will appear if conditions permit.

In this way, some communication mixed with daily work, and occasionally went out to play with Eva, and soon ushered in 2011.

Until the fourth weekend of the screening (January 7-9), the data of "The Avengers" has gradually slowed down a lot from the rocket-like growth rate at the beginning, but with its huge size, it is still stable. He won the weekly championship and easily achieved four consecutive championships.

For now, based only on the data of the North American market, the number of theaters for "Reunion" has been reduced to 3,918, with 36.67 million in the weekend, a 32% decline compared to the third week, and the single theater's revenue fell to 9,359 US dollars. It is also maintained at around 10,000, the benchmark for weekend sales.

From a general point of view, the film has been shown for 24 days in North America with a total of 513 million, overseas revenue of 424 million, and the total box office has reached 937 million. It will soon break the ceiling of the film history of the theme of comic reform and set a new record curve.

Anyway, Lehman's goal at the beginning was to catch up with "The Dark Knight" in one month, and in the following month, he would increase the upper limit share of super-English films by 40%, thus setting the "Avengers" to be an earlier weather vane on this timeline. Status, enhance the radiation surface of Marvel.

With this confidence, today's trend can only be said that it is going well.

There's no way, the topic of Fulian is too high, the most beautiful mountains, cool special effects, big scenes, and the grievances and small frictions of a group of protagonists, and the finale is the American justice that joins forces to save the world. , of course delicious.

The existence of consecutive championships and the market storm formed by the film soon attracted a lot of passers-by, maintaining the box office market after fans' consumption.

Many people have this feeling. When your circle of friends and social circles are talking about a movie, it seems out of date if you don’t watch it. Many people joined the Marvel family out of this mentality.

And this is also because there are no highly competitive works in the schedule of the film. In January, the second on the list was Relativity Entertainment, a film company blessed by Wall Street capital, who invited Nicholas Cage to star in the horror film " Season of the Witch -

This film cost 40 million yuan, and the main part is Cage, and then it earned 10.62 million yuan in the first week, which is not a good or bad opening result, and finally made a small profit by introducing the mainland and the operation of the DVD market...... .

What makes people laugh and cry is that, purely from an investment perspective, you don’t know whether the return on this investment is profit or loss, let’s make it, 40 million + promotion + distribution, the box office can barely break the bank, and it’s all about saving a little offline. What's more, Cage alone took the 8 million salary + North American share, which is more than the profit of the filmmaker, and it seems not worth it; pay for it, ignoring the drama of the fans' complaints, and the special effects are not willing to spend money, but it is also the filmmaker who invited it. Because of Cage, this film was introduced to the mainland, and the box office in the overseas market was quite impressive.

However, with the growth of age, some characters have indeed missed Cage, and the more fans trust they consume, the more difficult it will be to walk in the future...

Of course, the situation of "Reunion" is very good, and Lehmann did not specifically focus on other works to study.

On this day, he specially came to Kevin's office to discuss the preparation of the second phase of the project.

After "Reunion", how to create fuller background details and characters is of course a major event for the entire company.

Assistant Kevin poured two cups of coffee, and the two sat leisurely. Several drawing boards were arranged, all of which were branch diagrams of the characters of the Avengers team. Obviously, Kevin had already advanced a part of the work.

"Do you want to start Iron Man first?" Kevin asked: "It's our most popular character. Use it to start the series, lead to the assembly, and then start the next main line. The audience will definitely accept it, as long as we release the news."

Lehman shook his head, "Some are too fast, too frequent, and it is not easy to cultivate a sense of expectation. I think we can start Thor and Captain America first, and shoot their sequels. Anyway, after the Battle of New York, they were separated, and the timeline is not conflict."

After listening to Kevin, he has no opinion. Shooting Iron Man is to seek a good moral. It is no problem if you don't start it first This is the "point" line after the "general", and there is no direct connection between the characters. On the contrary, taking advantage of the big event, enriching each branch as soon as possible is a long-established decision, and the rest is only execution.

"Only two this year? Or?" Kevin asked again.

"It's still three movies. Although doing so will make the audience of the same theme a little tired, it will also help us to deepen and cultivate the support concept of movie viewers as soon as possible." Lehmann proudly said: "I hope to make the audience have one: every year If you go to see it on time, you can see the idea of ​​our Marvel movies, if the schedule is April or May, June and July, plus another Christmas, it can almost cover the hottest months in the movie market.”

With the development of the April schedule of "Alice in Wonderland" and "How to Train Your Dragon", the summer schedule is basically a step forward. Marvel naturally has to keep pace with the times and expand the space for competition.

Kevin said again at this time: "Is that the third part is the opening of the universe?"

The concept of "Guardians of the Galaxy" had an idea at the end of the first stage, mainly because he gradually perfected the specific concept through the guidance of Lyman, and everyone including Marvel Comics unanimously decided that "members of the Guardians" The direction of filming is to explore the entire galaxy and set out to expand the space of the cinematic universe, not to make it smaller - if the Guardians often have direct contact with the heroes of the earth, it is easy to be limited, so this group will not affect The story trend of the second stage can basically be regarded as a prelude to the third stage.”

Well, Marvel Comics is a propaganda weapon to expand the universe. If there is a demand for characters, the comics can start to increase their appearances.

"Let's set this one for now. If you have any better ideas, you can try it." Lehman nodded.

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