Chapter 1051： shining night

This night, the Hollywood colleagues are going crazy, but unfortunately the madness of "Reunion" did not end there.

It is to tell everyone with facts: adults, times have changed.

Regardless of past life or present life, "Reunion", backed by a broad fan base, should shine.

In Kevin's words, no matter what works, fans are always biased. It can be seen from the fact that Iron Man is still their best-selling work. In terms of character inclusiveness, Captain America and Thor are worse, then they It is possible to rely on a major event to make the three giants appear at the same time. How can the superposition effect of their popularity not be terrible?

Moreover, "Reunion" is no better than original projects such as "Titanic" and "Avatar", which can only achieve dominance with a strong projection curve. It still adheres to the consistent "opening and closing" of traffic works, but it The heat is higher-

The day after the pre-sale, when the midnight tickets were sold out, the teams of the three companies also received the operation data of the ticketing website on the first day of the release: 24 hours after the official opening of online ticket booking, "Reunion" increased by 90 again. There are more than 10,000 ticket-buying users, and the cumulative pre-sale box office has exceeded 30 million.

It is no exaggeration to say that even if the core audience of Marvel is young enough and Internet-based, this data is exaggerated in this day and age, especially when compared to the works that pre-sold more than one million, it seems that everyone is not playing. the same game.

The third day of pre-sale, a total of 37 million.

On the 6th day, it exceeded 50 million, and the enthusiasm for pre-sale gradually subsided...

......

Lyman sat in the conference room, all attention on the discussion at the moment.

Outside, the relevant public opinion guidance has not stopped, and the main creators are running around to appear.

Of course, by now, neither Sony nor Universal or the theaters doubt the potential of "Reunion". In the fact that the probability of failure is rapidly lowered, everyone is only enthusiastic.

"According to our preparations, as soon as the zero-point show is over, we will try our best to guide public opinion and warm up the follow-up plot. As long as this freshness can be maintained, I believe the market will not let us down."

On the field, Kevin gave a PPT and explained with great interest. For him, this was not a huge encouragement.

People from Sony and Universal nodded, recalling all the Marvel movies produced, fans like to guess the follow-up plot direction and interpret easter eggs from all angles, which has undoubtedly become their signature topic.

"Don't worry, haven't you already written the relevant copywriting? When the time comes, we will release it together. We will all contribute to the maintenance of the entire environment."

"Then, in the end, only the premiere tomorrow night is left to verify the process..."

......

The key issues of the premiere are nothing more than the invitation of guests and offline security issues.

First, the choice of location is the arrangement of the red carpet and venue of the Chinese Grand Theater, which Lehmann has always preferred;

Second, the brighter the stars, the busier the scene, and more big names need to be invited;

Third, the arrangement of the questionnaire survey can help everyone better estimate the screening situation and initially paint the picture of the film;

The fourth is the linkage with various brands and the launch of derivatives.

As long as these four points are implemented in place and the publicity is controlled, the rest is to see how the audience market gives feedback.

So when the meeting was over, the three teams immediately took action.

The fact that this project can be issued in their hands is not only a short-term profit problem, but also the basis for future cooperation and the hope for the expansion of the IP economy.

After all, for Sony, the bigger the market Marvel can get, it also increases the copyright value of the spider in disguise. Who makes the spider the real first brother of Marvel.

At that time, no matter what results can be achieved, Little Spider can always get a market benefit, and whether it is converging with Marvel or continuing to develop independently, it can enjoy the public opinion dividends belonging to Marvel characters.

Of course, this is definitely more important to Marvel itself.

Kevin and Lyman have been brewing this "dominant impression establishment" action for a long time. They don't want to end DC's powerful public opinion depth index. They only want the audience to see the movie business. The first impression is that Marvel has already more than DC.

Taking advantage of this advantage, and then stepping on DC with absolute results to complete the migration of users of the comics, is also an additional role of "Reunion".

That night, Lyman, who was lying on the bed in the bedroom of Rust Manor, had a rare insomnia.

Perhaps, after launching so many good projects, in his heart, he still regards Marvel as the real core of the foundation, the absolute focus of public relations, and the existence of infinite possibilities in the content market...

......

"Hi Rob, see you again..."

At the premiere of "Reunion", Mike Harrison, the president of Focus Pictures, opened his arms and hugged the oncoming guy, "We haven't seen each other for more than half a year."

"Don't mention it, the previous days were too chaotic." Rob slapped his friend on the back and separated from each other.

"Haha, after you were acquired by Lionsgate, didn't things get better?"

Yes, the one called Rob, whose full name is Rob Freeman, is the current president of Summit Entertainment and once joined Mike on ABC TV.

"There's no way. The financial pressure is slightly relieved, but the pressure on the project has not decreased at all." Rob said helplessly: "We always have to make some achievements, don't we."

"It's better than selling out to those big companies and being sidelined with no labels." Mike raised his eyebrows, teasing his old friend.

This is a fact. If the big studios really like the assets of the peak, they will at most be acquired by mergers and acquisitions, and there is definitely not a need for brand diversion like Lionsgate.

For Lionsgate, the impression they have operated over the years has deeply penetrated into the film fan group. When everyone mentions Lionsgate, the first reaction is horror, horror, blood plasma, violence, etc., while the top label map is youth, love, It won't produce R-rated movies at all, and it's all about taking care of audiences who don't like heavy tastes.

Like the needs of luxury car brands such as Bugatti, Lamborghini, Bentley, etc. under the Volkswagen Group, the centralization of labels is to segment the audience. When the business scale reaches a certain level and needs to be changed urgently, it is a good means to use sub-brands to locate different markets.

This is also the same as the fact that Marvel must separate Firefly and be independent. The audience groups that everyone locates are inherently different, and mixing them together is not conducive to the shaping of the image.

Entering the venue, there are many bigwigs.

Like Lehman, Universal CEO Jeff Hill, and Columbia CEO Michael Linton stood together to receive guests. Similarly, on the red carpet outside, big names also gathered: Nicolas Cage, Christian Bale , Robert Downey Jr.

A series of screams and flashes of flashes formed tonight's premiere of "Reunion".

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