Chapter 1043： size problem

"Boss, is it a bit redundant if you want to operate in the Chinese market? It takes a lot of energy."

Since Liam reported on the first week of "The Tuner" the other day, and knowing that it was very good, Lehmann did not pay much attention, but made a special trip to discuss with Joseph and other high-level executives how to establish a set of mainland licensing business sinking system.

"It's better to do it later than to do it earlier." Lehmann held his mobile phone and stood by the hotel balcony, "I'm very optimistic about the market prospects here. Besides, the success of the "Pacific Rim" project has given us a chance to try. My It means that you can exert a lot of influence through the business channels of these local media companies."

Of course, going deep into the copyright work in an overseas region is likely to be thankless, and a lot of funds and manpower must be used in the early stage. For Mann Media, which started with content, some goals are too far, so Lehmann just planned this, but In fact, it is still the set of profit sharing, which is to pave the way and become familiar with the market through the means of distribution.

After listening to Joseph, he followed Lehman's train of thought and explained a fact reminder: "But if we operate through franchising, the operation will be easier, but the copyright market there is already small, so it will not generate much income. It's not just us, everyone there doesn't make any money outside the box office."

"I believe this situation will change. If it was 5 years ago, who believed that their box office market could rapidly increase from 2 billion to 10 billion, and have the energy to support an A-level movie with the largest overseas share? The development here is too fast, and we are not the most eager to change the copyright market. These local film and television production companies will only care more than us. This is everyone's interest. "

Well, in 2005, the comprehensive income of the main film industry in the mainland reached 4.8 billion yuan, and its box office revenue reached 3.65 billion yuan. The source of profit is quite abnormal, but by 2009, the comprehensive income of the main film industry in the mainland reached 10.6 billion yuan, a record for five consecutive years. While maintaining a growth rate of more than 20%, its box office revenue was 8.9 billion, and the growth in the non-box office market was still obvious.

If you use data to speak, respect the copyright thinking, the public will have a process of slowly accepting it, until the entire social environment improves the creators.

"Anyway, first send some suitable people to help Andrew set up the framework. In addition, in addition to the "Pacific Rim", the company will first collect some funds for the site deployment and upgrade. For site management, there is no need to apply for additional procedures, of course, for specific accounts, you remember to let the accounting team review.”

In order to facilitate operations, mainland sites are equivalent to having a certain degree of financial independence. The advantages are as Lehmann considered. At this time, the mainland copyright market is still relatively barren, but the development potential is considerable, and public awareness is also changing. The content is getting better and better, the business scope is expanding day by day, and there are more contacts with business partners of all parties. If this power is not given, the process is really cumbersome.

Of course, convenience is convenient, and necessary supervision measures are still required. Lehman does not want to test the hearts of managers in front of wealth, and always needs the financial team at headquarters to check and watch.

"This is the best way. The lack of power to supervise is easy to breed corruption. With the expansion of business, there will be more and more and larger overseas institutions in the future. That would be troublesome."

"Okay, you need to find the right person first."

The phone hangs up.

On the other side, Andrew had a few more interviews with Wanying Media. In addition, he was also busy meeting with several other partners every day on the "Pacific Rim" project to control the general direction.

If the project itself won the box office, it was smoother than expected.

After passing 400 million in the mainland, it quickly moved towards 500 million. Even Asian cultural circles such as Japan, South Korea, Thailand, etc., were affected by the popularity of the film. Among them, when Top took the main creator to Japan to promote, because The reason why Dongbao Films participated in the investment, and then took the initiative to mention in the propaganda that it would consider reshaping the classic monster image Godzilla, the top himself also appreciates the culture of the island country, and sometimes the good words spit out are from those who need some kind of international recognition. The Japanese media and audiences who gave birth to vanity have a lot of goodwill.

Under the dual promotion of topicality and local forces, the film attracted a total of 269,000 viewers in the first weekend, with a box office receipt of 560 million yen (about 6.02 million US dollars). 2.5 billion yen or more.

In fact, Lehman himself thought that "Pacific Rim" would embrace the Asian market four years ahead of schedule. The needs of the audience should be greater. The development of visual effects technology is at a level every year. Technical fatigue.

Furthermore, in terms of the analysis of the Japanese market, in 2014, "Pacific Rim" collided with Hayao Miyazaki's "The Wind Rises" and Pixar's hit "Monsters University", and even got crushed, and otakus all went to watch animations Come on, who came to see the real mecha special shot.

Now it's different in the October schedule of the year, there are not many good works in the Japanese market. In the absence of direct competitors, according to the screening situation of the film, it is quite a sign of moving towards the $30 million mark.

Therefore, the stereotype is not good. The Japanese market is indeed unfriendly to live-action movies, but the "Harry Potter" series is a big hit in Japan, and they are all ranked in the top five of the year-end list. Holding the regional distribution rights and 10% of the investment share, and actively operating for their own interests, the box office gain of "Pacific Rim" is quite considerable.

To be honest, the painting style of "Pacific Rim" is so close to the taste of the island country, and it has also invited mecha masters such as Anno Hideaki, Ashida, and Kawamori Masaji to supervise. It is no exaggeration to say that it is far more sincere than many Hollywood blockbusters.

The audience is not stupid. Looking at the platforms of so many professionals, there are many people who are willing to buy it, but under the trend of aesthetics, the market price of live-action movies is not too high, so it seems that it is the same.

In the same way, it is said that the American audience did not buy it, and they contributed 37 million US dollars in the first week. Isn't it smashing the Japanese region?

But the problem is that everyone has different goals for each region. In terms of horizontal comparison, "Pacific Rim" has such a high investment in the United States and such a broad market background. Taking such a little box office is a step, and it is not bad in Japan. In China, it can naturally be called a big explosion.

This is a matter of volume, not a matter of numerical value. You can't ask too much for the upper limit of an area to reach a height that it has never had before.

As the box office of the film continues to accumulate, after several exchanges of opinions, Comrade Wang Jianlin will also personally set a strategic level of cooperation with Lehman...

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