Chapter 1038： blind (1)

Compared with the thriving box office results in the mainland, the US and European markets are really not eye-catching.

Following the $37 million in the first week, the second week of "Pacific Rim" in Hollywood dropped by 48% to $19.24 million. In 10 days of screening, a blockbuster with an investment of 150 million, the cumulative total of 62 million The gap at the box office is really big.

How to put it, the most powerful time period did not touch one-third of the cost, can it be expected that the subsequent North American market will reach two-thirds?

If it can be done, it is also a miracle in the history of movies, because so far I have only heard that the curve is firm, and I have never heard of such a huge fluctuation in the rise after the low and the high.

After the screening, Rotten Tomatoes gave a 78% freshness and a 62-point media review, which is in the mid-level of commercial masterpieces. It is a little interesting that many film critics have given a good directorial style to the top. Evaluation, but the audience's reputation is not good, resulting in insufficient influence of the film as a whole.

As expected, North American audiences are not used to the Japanese mecha style, and they are even more dissatisfied with the too many non-Western faces in the film.

In Liam's summary, "Many fans came to the theater to support Firefly's name, and as a result, 20% of the audience left the show without seeing half of it, and the rest, who really thought it was okay, only accounted for a lot. To 50%, due to regional and cultural differences, this part of people who have a bad view of the film quickly affected many passers-by, which is why the next week of the film dropped by nearly half."

Therefore, the reason why the box office data in North America is not good is mainly due to two internal and external points:

Internal cause:

1. Original movies, which have no fan base themselves;

Second, although mecha and special photography are far from mainstream subjects in North America, too much emphasis is placed on the East, which makes many narrow-minded nationalists extremely dissatisfied, which further compresses the audience of the film;

Third, there is no big-name star in the lineup, which leads to the lack of topical character hype during publicity.

External cause:

First, American audiences are tired of special effects movies, and the main creative lineup and storyline are not Hollywood, and they are basically cult films rather than commercial films;

Second, after the second consecutive title of "Gone Lover", the thriller "Elevator Demon", "Don't Get Near" and the feature film "Wall Street: Money Never Sleeps" that appeared in the October schedule have all demonstrated their good ability to attract money, and the audience serious shunt;

Third, the target audience of Pacific Rim itself is narrow.

To put it objectively, it is already 2010, the movies are not good, and people still have a lot of entertainment options, which also intensifies the competition in the market.

Of course, in the past, if there was a blockbuster with such a bad box office trend, it would have been ridiculed by the group long ago. Unfortunately, it is the first time that Hollywood practitioners have seen that they can support an A-level masterpiece with the Asian market. things happen.

Up to now, the Asian region has reported a revenue of 115 million US dollars (the mainland accounted for 73 million), and the global total has reached 230 million. No matter how you look at it, there is room for profit.

After all, in the last life, "Pacific Rim" suffered a small loss because it didn't capture the main market, and the focus of publicity spending was wrong. No matter how much money was thrown in, North American audiences should spray or spray, but now it's different, adding to the storm After the crimson scene, the enthusiasm of the mainland audience was much higher than that of the previous life, so that the public account-sharing harvest blinded the management of a number of Hollywood studios, making them further aware of the speed of the growth of the mainland market, and at the same time. It aggravated their desire to strive for the mainland to expand the import quota and the proportion of account sharing.

Such a trend has not only emerged in the past two years. In fact, the original Hollywood delegation even wanted the mainland to fully open up the movie market, just like the screenings in Europe and other places, everyone "fair competition".

And just when everyone watched the changes in the mainland movie market like watching a drama, "The Tuner" directed by Lehmann "low-key" landed in the theater.

It is said to be "low-key", because the publicity budget of the film is only 12 million, and it can't be lively if you want to be lively, let alone the overwhelming marketing. Valuable.

In other words, as long as the fans' trust is high, the basic disk will be there.

It was just a brief preview. It reached a million-level playback volume on Youtu Turtle in one day, and there were countless responders for a while.

......

A movie theater near Fifth Avenue in New York.

The audience entered the venue one after another, and soon the No. 3 theater was hot. It was as noisy as a vegetable market, and it was quiet for a while.

Among them, Bella also came.

At this time, she has not only contributed to local newspapers and magazines in Chicago, but also followed the trend and became an online film critic, which has been reprinted on various movie-related portal forums.

The small wait passed quickly, the lights went out one by one, and the light from the screen became the only thing worth noting in the theater.

In the haze, a low voice slowly lifted the curtain.

"Want coffee?"

"It's a long story."

The man said very lightly full of sentimentality, like one person slowly groping the depths of memory towards another person.

But at this time, the screen was only exuding a soft light, and there was no half of the scene. It was not until the end of the conversation that the picture stretched out to both sides.

"boom."

The road, the roar of the engine driving the vehicle, and a vegetable patch make up the beginning.

Followed by a strange rabbit appeared, its nose swayed, one eye was gray and foggy, and the other eye quickly turned to the left, and finally, a man who looked like a farmer appeared, carrying a shotgun, the rabbit was panicked. 's flight.

The camera locked the rabbit's point of view, and followed it all the way to the road... The farmer couldn't catch up, so he aimed and pulled the trigger.

In an instant, the screeching sound of the vehicle's sudden braking and the screeching sound of a rollover made people think, and at the same time, the sound and the picture were separated.

This time, it's a more modern town.

A small gray kitten climbed the stairs, meowing and jumping onto a piano.

In the elegant and beautiful melody, the picture shows a man sitting in front of the piano and playing while wearing sunglasses during the day.

As the camera freezes, a face familiar to the audience is revealed.

After the scene of the clown in "The Dark Knight" and the follow-up topic of "Inception", Heath Ledger gained a lot of exposure, and at the same time, he has more fans. The audience, also many are directed at him.

At the end of the song, the man in sunglasses carried a backpack, pulled out his guide cane and went out the door.

But the inconvenience of blindness caused the man to be hit by a women's motorcycle. The woman driver panicked and helped him up, apologized in various ways, and took the man to a coffee shop to make amends...

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