Chapter 1034： media

Just as "Pacific Rim" was reaping the market with a stable box office curve, causing people to fluctuate, Lehman himself also talked to Andrew about the follow-up Asian development plan, and made it clear that the second co-production will be launched next year.

The reason why he was so enthusiastic was because the unfolding of this matter made Lehmann realize that the success of the co-production model with the Chinese side had more impact than he expected—the original intention was resource exchange, Mutual benefit has actually evolved into a cultural construction mixed with political factors.

In a sense, it even surpassed Lehman's goal of entering the Chinese market and seeking preferential treatment.

Don't forget, this is an A-level blockbuster that fully complies with the co-production provisions, complies with the regulations of a certain bureau, and releases technology and crew. The first-hand experience left something for all Chinese film crews.

Of course, if this is the case, it will not be elevated to a certain extent. The follow-up help to shape the correct image of the mainland and even the success of the box office, the breadth of communication and the positive significance of propaganda in the future are what those big people really value.

Why is Colombia more present in the mainland? Because they were able to "flatter" outright in the masterpiece "2012" for the international market - China has become the Noah's Ark of mankind under the apocalypse, and has won the need for United Front work.

In fact, the stereotyped reports and exaggerated smears that have been accumulated over the years, led by Fox News, as well as the domestic direct acceptance of foreign funds to assist the public is prevalent, and the Chinese side has always suffered from the loss of having no "voice".

Of course, Fox's behavior is actually related to Murdoch himself.

Everyone knows this person. He was a later American citizen. Otherwise, he would not be able to build the media empire he is today with money alone. If he thinks about it a little, he will smear it... That's right, even thinking a little bit more viciously, his dog doesn't bark a little louder, and doesn't wink a little bit, can that work? What's more, as soon as the eavesdropping door comes out, I really want to clean up him, and I have the commanding heights, so I don't need to deliberately create an "Alston" together...

Perhaps it was also due to the misunderstanding that the official attitude began to be ingenious. On October 8, the official media praised "Pacific Rim" in a medium page. You know, the sensational results of "Avatar" , they only analyze its success from a technical point of view, and think that it has led the trend of 3D-iamx, but they don't talk about the story inside.

As soon as the report came out, ordinary people were not doing much, but the deep meaning behind this statement also made some people pay attention to Mann Media, or the co-production project that Mann Media put forward.

No. 93 Jianguo Road, Block B of Wan D Plaza, which is the headquarters of Wan D Group.

This company, which started with mature and supporting commercial real estate, did not rest on its laurels because of its successful business operations in the past, but actively developed other business capabilities, such as the film and television industry.

After the chain theater chain, Wanying Media Co., Ltd. was formally established in 2009, which also marked WanD Group's entry into the downstream of the film and television industry, preparing to carry out film and television investment, production, distribution...plus screening and copyright If they operate products, they already have business means of the whole industry chain.

Of course, the operation of the theater chain is completely different from the way of film and television production. After the establishment of Wanying, there have been few achievements. Before the lack of a mature production team, it is basically still in the stage of losing money and continuing to accumulate.

On this day, Li Yaoguang, the general manager of Wanying, was staying in the office when he was suddenly notified that the big boss Wang Jianlin wanted to see him.

And after he passed, he was not directly instructed to do something, or meant to urge him, but let him analyze the case of "Pacific Rim", a project that has already achieved results in the market.

This kind of ability to infer arguments from the results, Li Yaoguang opened his mouth to come——

"I personally think it's a combination of multiple factors.

First, it is undoubtedly the most correct step for Firefly to take the lead in China Film. The follow-up search for companies with local advertising experience such as Bona and Huayi has made up for the dilemma of their own lack of resources, and then the influence of Sino-US co-production, or The participation of Deng Chao and others can make many audiences feel a sense of identity. Coupled with the continuous guidance of the movie viewing public opinion before, and the superposition of publicity, the current box office momentum has been formed. "

Translated into adult words, there are not many points that can be talked about on the announcement, except for the co-production stunt, because the rivals who can be related to the movie in the October schedule have been included.

You know, in the past, not many could compete head-to-head with Hollywood blockbusters focusing on visual effects, and the most successful ones in the mainland movie market were originally Huayi and Bona (this one is mainly from Hong Kong Island). The project produced by the film company has its own contribution), the top number of the light line - the position of China Film is there, although the strength is the most powerful, but after all, it cannot be counted.

That is to say, of the three families, two have a direct interest relationship with "Pacific Rim", and there is no need to collide with the remaining family.

This has led to the fact that there is no one who can play in the October schedule are all small shrimps, so it is up to others to show their prestige.

"Second, the box office explosion of "Pacific Rim" has a lot to do with mature and advanced visual effects technology, but another point that cannot be ignored is that they have grasped the core of the setting that mainland audiences love to watch - machine A real-life special shot is a very Asian cultural symbol, which can be seen from the fact that this film was shown in the United States, and it only won 37 million in the first week, and the decline in the second week was also very fast."

Speaking of human words, Li Yaoguang felt that Firefly seemed to have deliberately placed its core audience on the Asian side.

Strange as it may be, it is what it is.

After all, anyone who has seen the movie can find that "Pacific Rim" is an adaptation of a Japanese-style anime, and this kind of movie has a high audience base in North America. Moreover, North American audiences are not short of special effects films, and they do not appreciate the heaviness of the spinning top.

On the other hand, the most popular genre movies in North America are undoubtedly superhero movies. Any one movie in North America has a box office of over 100 million. This is the difference in the audience threshold.

Furthermore, North American audiences are very arrogant and arrogant, and basically look down on other regions. Although Firefly's prominent role in China can indeed please mainland audiences, doesn't it increase the loss of audiences in the United States? That's what he didn't understand.

"Three, I found that Firefly's production label has a good image in the mainland, and many fans are willing to watch their movies, and in this case, the power of the storm is very obvious, and it is in many audiences. In addition to looking forward to it, I increased the sense of atmosphere and achieved something that can truly entertain the public, so the box office has risen so fast and stable..."

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