Chapter 1000： The gap is obvious

"The Witcher's Apprentice" has a fatal weakness that the expectations cannot match the main creative lineup.

If it is a new film with little traffic, the new director looking for third-rate actors, the audience will not pay attention to it, but the ability to attract attention before the film is not low is not low, fans are even more looking forward to it, I hope Cage + The combination of Joe-Detduba can bring a movie that is not inferior to "National Treasure", so it will be disappointed and criticized after finding that the quality is not good.

Furthermore, the box office height, word of mouth, and attendance of a movie in the first week of the market basically determine the basic price and upper limit of a movie, and "The Witcher's Apprentice" can't even please the core fans. How to promote it and let follow-up passers-by enter? field? This is an unsolved question.

Especially as the audience of IMDB, Yahoo, Facebook, Rotten Tomatoes and other websites has become larger and larger, many people are also used to seeing the evaluation of the film before watching the film. Obviously, the word-of-mouth of "The Witcher's Apprentice" cannot be scrutinized. , film critics and audiences are both unpleasant, and the ability to turn around is worrying.

"Leo, this way, Ledger, this way, look this way..."

On the afternoon of the day after the release, at the entrance of a luxury cinema in Chicago, the main creators of the road show who came here waved and smiled at the fans and reporters who were densely surrounded by the inner three floors and the outer three floors.

The better "Pirates of Dreams", the better the image of the actors in it. Even if they are a little tired, everyone is starting the itinerary of regional announcements with pain and joy.

"This project has no reference value, does it."

Los Angeles, Warners boss Kevin - Tsujihara is also concerned about the film market at this time.

There were a few people sitting in the office, and the people from the production department echoed: "Yes, first-class scripts, first-class directors, and first-class actors, it is not easy to achieve these goals."

"Their propaganda direction is also very good at taking advantage of the work. "Inception" is not very commercial, but after the dream setting and the blank space at the end were heated up, the audience liked this set very much, and there was an aesthetic The high-level sense of the film, after repeated taste, will not feel that it will be fully understood after one or two times. According to the survey, the audience of this second movie is no longer a minority. It just makes up for the shortcomings of the movie's entertainment that is not universal enough. It seems that when the film is finished, the sales of DVDs will not be bad, and the narrative structure is as parallel as always, so it is easy for such films to create profits in the offline market.”

The executive of the distribution department on the side said: "Unfortunately, we have attracted Nolan several times, but he is unwilling to enter our label cooperation system."

No one refuted the remarks of digging the corner of partners.

As early as after "Mystery of the Shadow", Warner's attention to Nolan was raised to a higher level. Later, "The Dark Knight" exploded, and he was even more eager for talents. No idea of ​​changing the production label has been revealed.

"What we can give is the level of Firefly." One person explained the difficulty.

Yes, people in Firefly also get the top salary in the industry, the share and remuneration are not bad, and there is freedom, it is really difficult to leave.

"A writer's film can perform so well, it almost completely beats the Wachowskis' "Ninja Assassin". They are also talented directors. Why can't we meet such self-disciplined and self-controlled directors as Nolan and Lyman, and even Zach Snyder would prefer to go back." Warner boss couldn't help complaining.

"It's a matter of character. Wachowski has become too popular after he became famous, and some of our people are very patient with them." The person from the distribution department pointed out a little.

"Being obsessed with film art has become a freak, and now they have become brothers and sisters. They won't do anything other than the "Matrix" series. , a racing car, an assassin killer, I can't guess what the next one is going to do." Someone followed.

Warner's internal dissatisfaction with the genius who was once praised by its own executives as a "money grabbing machine" is getting louder.

Not long ago, the "Ninja Assassin" produced by these two people rushed again. In all, they have lost three consecutive games.

"Forget it, if there are no other good scripts for the time being, we will be more cautious when discussing projects with them."

"Okay." The person next to him wrote it down.

"I heard that after the release of "Inception", popular science books on dream interpretation and psychological analysis have been popularized on the market? Do you think it is possible for this movie to break through 600 million globally?" Someone predicted with admiration.

"More than that, I feel like it can be 700 million. Last night, Fox TV invited Tom Hardy to be a guest on an evening talk show, and they talked about the interesting events during the shooting. The ratings were very high. This is still Nolan, Leo and others. He didn't show up. Everyone must be very concerned about him now."

"Not showing up is more suitable for the heat to ferment than showing up. The problem of the top has been discussed on the Internet. Various versions of interpretation, as long as he drags and does not answer this question directly, it is all hot, this kind of opportunity, Sony will not let it go An expert in publicity and distribution said: "Look, aren't Nolan and others avoiding this problem, they are talking about real filming and fighting dramas, It doesn't involve plot interpretation at all, and they also know that suspense is very advantageous for such a movie. "

"Uh, didn't it mean that the audience will leave the stage ahead of time? Why does it feel like the audience is quite broad."

"No one wants to be questioned about their IQ. Now there are topics on the Internet that don't understand that "Inception" is an idiot. It's easy to arouse the audience's emotions with such a provocation."

"It's really a good way to get involved like this."

"The means of hype are nothing more than these, the general public has no desire to win, so, "Inception", a good film, brain-burning, brain-burning, good film... As long as you keep repeating this in major promotion media A few key words for publicity will definitely stimulate the audience's desire to watch movies. This method, ordinary movies can't play."

Everyone in the room smiled helplessly, but in fact, they were not very unhappy with the results of "Inception".

In the mid-July schedule, Warner Bros. did not have any major screenings, and there was no competition between the two parties. It even said that Warner was still busy operating the home entertainment market of "Iron Man 2". Just watch it and analyze the elements of success. .

The only thing that really bothers you is Disney, the producer and publisher of "The Witcher's Apprentice." The better "Inception" sells, the more embarrassing their work is.

Audiences will always compare. If everyone shows bad films during the same schedule, there may be a possibility of bad films, but "Inception" undoubtedly killed this possibility.

On the first day, the former received 21.5 million yuan, while the latter was less than 7.5 million yuan. With the same high investment, the gap is really obvious.

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