Chapter 989： No progress is regression

"Really talented."

"Since the launch of "Iron Man", with a series of production and operation methods, the growth rate of assets has been amazing. I didn't expect to hear such a plan today. I'm afraid it's not the value of the Marvel brand. Several times or even dozens of times, this rolling speed, zizi..."

"That has to be successful."

"How can there be so much happiness in this world."

Those who are optimistic, who are not optimistic, who admire, and who look at the fool's eyes together, do not affect the process of this dealer meeting.

Everyone has different opinions on everything. After all, the purpose of Marvel is to keep up with upstream and downstream partners to reveal the pace of the future in advance. It doesn’t matter if you don’t understand.

It was only after David, the director of Marvel Entertainment's brand image marketing department, made a prospective remark about the future of Marvel, and the specific inquiry session, the scene became lively.

"Have new projects and supporting derivatives marketing been planned? When?"

"December, December of this year, in fact, we have almost prepared for the filming, and there is only one gimmicky press conference. You can pay attention to the upcoming Golden State Comic Con." Ryman sold out.

The fact is also true, a high-profile opening, very conducive to project promotion.

"Has the quotation for each product to our dealer changed?"

"Don't worry, the bargaining power will definitely not change. We will still distribute the goods in a unified manner to ensure your interests."

Everyone heard that it was much calmer here.

Although the labor and materials of the derivatives are different, the profit margin is enough to distribute after deducting the cost. However, how can we say that Marvel will definitely increase the direct sales model of e-commerce and flagship experience stores in the future. Get rid of the dependence on offline distribution, of course, there is no need to talk about this kind of thing.

The continued development of the Internet has actually caused many manufacturers to jump out of the original channel system.

Of course, it is easier for merchants to control users than to add a few more links.

After everyone knew it, they heard Lehman say: "Everyone knows the selling point of Marvel, firstly relying on movies to heat up the market, and then expanding the audience's favor and influence of the characters at multiple levels, and the other is Taking advantage of the advantages accumulated by the medium of comics, so the profit margin is not illusory. It can be estimated by real results. I say more now, it seems to be drawing a cake, and the data is the most real.

Marvel Entertainment does not eat alone, and everyone earns money by taking care of each other. Therefore, more specifically, we look forward to whether our new projects can drive the surrounding industries. In addition, we hope that you can take care of the supply channels. we......"

......

Marvel's dealer conference lasted for most of the day, but Ryman only attended the indoor report in the morning. In the afternoon, when it was time to visit the design of the derivatives for sale, Ryman and Kevin, the bosses responsible for the production, did not return. Instead, let David and other Marvel Entertainment executives accompany him.

Of course, the effect of this kind of meeting is still good. First of all, it can let distributors re-evaluate the weight of Marvel in the authorized market, and secondly, knowing the existence of new projects can make preliminary judgment and preparation for the next supply operation. .

If I have to say it, this is actually an important signal. At least I don’t know if it is a big move that will allow major shopping malls to increase the supply of supplies, which will reduce the overall supply pressure. This is also a happy worry. Yes, because Lehman knows how much the emergence of the Avengers and this iconic mileage will add to Marvel.

In other words, the licensing economy of Marvel's characters is actually pretty good now, and derivatives like Iron Man are gradually being loved by more people, but after the reunion, it will usher in an Avatar-style overbearing increase. This span, Disney once enjoyed it, and that kind of economic chain directly allowed them to swallow giants of the same level. exaggerate.

......

night.

Lehman returned to the manor and rested after reading a few scripts. During the process, Liam called in, "Our movie has fallen below the benchmark in a single day, and the daily output has been less than 200,000. Warner Bros. There are plans to end the show on the 4th night next week."

"How much is the box office?" Ryman asked. "Has it met our expectations?"

"It's not ideal, but I won't lose it after all." Liam reluctantly analyzed: "At the beginning, the market's enthusiasm for watching movies was still very high, after all, there are new markets that have been created by the previous work and the follow-up home entertainment channels. The audience is there, but maybe the drama of the story is not strong enough. After the word of mouth fell a lot, it soon entered a period of weakness. At present, North America has passed 340 million, and overseas has also gained 310 million US dollars, which can be added up, It is only more than 30 million higher than the first film (the global box office of the first film directed by Lehman was 622 million), considering the effect of the superposition of popularity, this result can be said to be very unremarkable."

"What else do you think caused the film's poor performance?"

"Except for the fact that the plot is not as wonderful as the self-introduction climax design in the first film, and some film critics have commented that the portrayal of the protagonist is not full enough, and many scenes emphasize Iron Man's opponent and the newly added Black Widow. , the appeal of the new director is not enough, he cannot bring the traffic and public opinion to our project through himself."

Liam sighed and said worriedly: "If this trend continues, Iron Man's fan stickiness is not as high as we imagined, or the existence of Downey must make us give him more space for acting, which Limiting the breadth of creation can be regarded as both advantages and disadvantages. Moreover, I have some doubts that if the third part is still like this the enthusiasm of the audience may further decline, and the market feedback will be even worse.”

Liam's veiled disapproval of the prospect of the third installment in the series, Lyman heard.

This kind of thing is quite normal in the film industry. "Shrek" is over, and there is no room for improvement in the third film of "Spider-Man". Instead, the risks continue to rise. Many examples are telling practitioners , how difficult it is to have a series with as healthy a creative cycle as possible.

"Do you think that with Downey's influence, the remuneration for the third film will increase again, and the cost and market will be out of balance?" Lehmann asked in a positive tone.

"I think there are some hidden dangers in this regard." Liam replied: "I made a rough calculation for the second part. The sharing contract signed by Downey should be able to take away at least 35 million US dollars in remuneration including the film salary. His popularity, without changing the starring role, the third part will be less than 50 million profits? This really limits our project operation and promotion."

"What you said is very reasonable, but Downey's value has not exceeded my red line. He can take so much money, it is not because we are generous, but we are evaluating his impact on the market, thinking that if we give up him, we will The loss is bigger, and the follow-up production plan is still inseparable from him. Downey can give us a lot more than what we pay for it, can't it."

"So, the difficult part is also here. I am a little worried that the third part will cost too much and then fail. Once it fails, all the efforts we have made in this series in the past will be ineffective."

"Don't worry, it won't happen." Lyman hung up the phone.

In fact, the speed of getting out of the circle is too slow, which is also the reason for restricting the market of Iron Man...

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