Chapter 985： long planned

"Goodbye, dear."

In Rust Manor, Lyman put the packed suitcase into the trunk, watched Eva sit in the back seat, and waved her off.

After filming most of the interior scenes in "Twilight: Breaking Dawn", she will leave for New Zealand to finish the rest of the scenes. As a producer, Eva naturally has to set off together.

During this period of transformation and learning, Eva gradually felt a strong woman's atmosphere. According to Blake, director Chris Weitz was very satisfied with her work and allowed him to concentrate on filming.

"Maybe I have to stay there for a month or two, you can take care of yourself."

Eva said goodbye to Lyman, and the car slowly drove out of the gate.

Of course, Lyman doesn't have much feeling for this short-term separation. Occasional sense of distance and independence are what many lovers need. This is his opinion only.

After a while, Lehman also drove out to the company. In addition to taking a look at the declining market of "Iron Man 2" as usual, he also asked about the arrangement of the next works.

"boss......"

In the office, Liam presented a marketing plan for "Inception" and said, "This is a publicity plan we made together with Sony Columbia. The general idea is to operate in a long-term cycle."

"Because it is scheduled to be released on July 17th, in addition to the early warm-up, the film will release all the trailers in the global market at the end of June, and then the main actors will enter the high-intensity online and offline exposure. , when the premiere is over, it will contact those film critics and reporters to lay a foundation for word of mouth, and then drive online audience discussions. As for the investment resources after the release, Columbia said that it will look at the results of the list in the first week and the coordination of the attendance of the individual halls. Floating, showing the situation..."

Lyman leaned back in his chair and quietly listened to Liam continue.

"If there is hot hype during the promotion period, we plan to let Heath Ledger take advantage of the popularity of "Batman". The company has business dealings with Warner, and the relationship is not bad, as long as the whole process is controlled within the acceptable range of both parties. Inside, Warner will certainly not deliberately destroy it, after all, the "Batman" series is not over yet, and Warner may also hope to awaken the memory of the audience and fans."

"Other words, it's the old routine. Whether it's Dior or Ellen Page, they all have their own fan base, and the popularity of passers-by has always been very good. As long as the exposure is raised, the audience can buy tickets for their favorite actors. , is not a problem, and director Nolan himself has a large audience, and the loyalty of fans is high. In addition, "Inception" has added a lot of brain-burning elements. impression......"

After Liam finished speaking, Lehman looked at the number of 55 million in the column of the pre-booked publicity budget, and nodded, "Okay, let's do it like this, remember that after the film is released, let our online publicity department advance in advance. Just bring up the topic of dream interpretation, the film itself is of excellent quality and brain-burning, and when the audience is likely to watch it, there will be a kind of intellectual pleasure, even a little challenge."

"By the way, how's the preparations for the Golden State Comic Con?" Lehmann asked.

"It has been discussed with the venue organizer, and preparations for some exhibition halls are already underway."

......

Golden State Comic-Con, also known as San Diego Comic-Con, is the most profound and influential non-profit gathering of nerd culture in the United States.

If you have to talk about its status, if an American discusses the word Comic-Con with a friend, then everyone defaults to it, because if you talk about other comics, you have to add a place in front of Comic-Con. name (such as LA Comic-Con).

In 2005, the number of participants in the Golden State Comics exceeded 100,000, and the surrounding economy was driven by 70 million. Today, it has become an international comprehensive event rather than a small gathering of self-entertainment.

Here, manufacturers can directly test the waters with the hardest users in the circle.

For example, in 1977, George Lucas brought the fledgling first "Star Wars" to publicity;

In 1994, the Independent Publishing Exhibition was launched to give independent niche comics a chance to enter the market.

Since then, as the exhibition has become more and more prestigious in the comics industry and even the entertainment industry, many large manufacturers and stars have gradually paid attention to it as a propaganda position.

You can even think of it as an internal test of a "game" that requires a group of senior players in the field to give their opinions to see if they can impress them, so as to evaluate the prospects of its products and play a market preheating effect.

In other words, Lehman also wants to use this place as a platform for "MCU"'s first journey to speak out, and then implement a 5-month publicity cycle to arouse the interest of the audience step by step.

After understanding the boss's intentions, Marvel Entertainment and Blue Butterfly Pictures quickly formed a team specifically responsible for the Golden State Comic Con.

After more than two months of work one after another, the process and the layout of the exhibition hall were finally formulated.

Right in the area designated for them at Comic-Con.

Martini, who was in charge of Marvel's offline activities, looked at the drawings stacked in front of him, and the images after printing were very intuitive.

"In the final analysis, this is a multi-role and multi-element exhibition hall. The use of the venue should give people a neat impression In terms of layout, I think the wraparound and open counters are the main ones. Control the distance of travel and width between each counter and avoid crowding.”

"Are you ready for the propaganda slogans, signs, and explanations of the New York War and the various forces?" Martini asked his subordinates.

"Ready."

"The counter should consider lighting issues, try to choose thin and light glass, but also consider safety." He looked at the person in charge of the counter design again.

"Don't worry, we have already found a merchant to customize it."

For this exhibition, the main boss and company executives will come. Marvel has never paid such attention to and invested in this kind of comic exhibition in the past. Therefore, according to Martini's vision, the exhibition must be given to tourists and homeowners. Cultural lovers can enjoy comfortably, and all kinds of processes need to show their attitudes in every detail. It is not only to show his bosses and bosses his execution ability, but also to create momentum.

"The first must be safety, and the second is the cleanliness and beauty of the exhibition..." Martini gestured and said solemnly: "Now we can discuss more and go through the process several times, but it's really July. Go ahead, I'm not hoping we're going to go wrong, understand?"

"Don't worry, boss."

The whole team's brainstorming efforts, all kinds of renderings were shot one after another, causing the design institutes who took over the work to complain, obviously it was not a useless effort.

The rest is nothing more than waiting for the decoration team to come in and control the results...

: . :